Blog

Size: the big overview

Does Size Matter?

“Video consumption grows 100%+ every year” — YouTube. The global online video platform in media and entertainment market is projected to grow at an annual rate (CAGR) of 17.5% from 2018 to 2025 (— Allied Market Research). Businesses will ignore it at their peril. In our last two blog posts, we explored search and collaboration, […]

Choose the right platform to move from hard drives to a cloud-based platform

Hard Drives Akimbo…So Last Decade!

“83% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” — Buffer The good news — no, the great news! — is that the right platform will save you time and money, and will optimise your use of available resources, including the sweat of your hardworking […]

Finding video clips is easier than finding Nemo

Finding Video Clips Is Easier Than Finding Nemo

“In 2021 video will make up 82% of all internet traffic” — Cisco When video started becoming a key communication channel for enterprises, many people thought that creating content would be the hardest part. But since the popularity of video has exploded in this YouTube era — bringing with it a need to scale up […]

Partnership and APIs

Partner For Success (Bold Statement Alert!)

Have you ever been sold an end-to-end video software solution? Just look online at how many sell themselves as that. So you buy into that promise, try it out and you end up disappointed. Any video streaming service that says they are end to end is lying. It’s a bold statement but it’s true!  The […]

Scaling Up Your Video Strategy

Bye bye, hard drives underneath my desk. Hello, cloud-based digital asset management! Video management is very tricky if you are relying on a small group of people working in an office who are not trained as editors or technicians. They need to share, collaborate and distribute content in various formats to multiple devices.  But if […]

The Internet Is Now The Videonet

As we head into September, the International Broadcast Conference (IBC) is just around the corner. But it’s not just for broadcasters any more. With content creation now a crucial element of every company’s growth strategy, there’s been a huge increase in the number of enterprise clients attending IBC in recent years. All Fortune 2000 companies […]

234 Is The Magic Number

What’s so special about the number 234 in today’s world? Is it the number of times you’ve viewed your favourite movie? Is it the number of times you’ve forgotten what you went to the grocery store for? Or is it the number of times you check your phone daily to see if someone has messaged […]

Overcast Wins “Best In Show” at NAB 2018 | Las Vegas

Overcast won “Best In Show” this month at NAB 2018. Sponsored by Sprockit, the award went to Overcast for its innovation video collaboration platform. Every once and a while you have to blow your own horn. Great Las Vegas welcome. Delighted to be chosen for Best in Show at #Sprockit #NAB2018. Thanks to Chris Brown […]

A Guide To Better Video Collaboration

NEWSFLASH: The Overcast team will be at NAB 2018 in the City Of Lights (Vegas) April 7 – 12. You’ll find us lurking about the Sprocket Hub. To arrange a meeting in advance – totally recommended – just fire an email over to Mr. Overcast i.e. Philippe Brodeur at philippe@overcasthq.com. Overcast provides powerful video management […]

The Next Generation of Broadcasters

I was driving to work with a lawyer friend last week and we got onto the topic of putting video on their website. We both agreed it was a great idea but when I asked her if she could do it she looked at me blankly. “Why would I do it?” was written all over […]

Meet Amazon’s Creepy New Voice Recognition Technology

Amazon just released some super-advanced voice recognition technology, and it’s creepy as hell. Here’s how your company can use it.

5 Cloud Solutions That Will Help You Manage Your Video Better

As the Digital Asset Management Los Angeles conference gets underway this week (#damla) there will be plenty of chatter about the best ways to organise digital content. And there will be an increasing focus on video. Tweet: New Post: 5 Cloud Solutions That Will Help You Manage Your Video Better #DamLA #Overcast_HQ https://www.overcasthq.com/blog/5-cloud-solutions-that-will-help-you-manage-your-video-better/ The video […]

image of philippe talking about future of video streaming from ibc in amsterdam

The Future Of Video Streaming (Audio)

Recorded live from IBC, Philippe Broduer speaks on the future of video streaming. Listen here:

Disrupting The Video Market – How Cloud Based Digital Asset Management Is Changing Broadcasting

Europe’s largest broadcaster conference IBC 2017 ended last week with more questions than answers. We are only just scratching the surface of what is going to be a disruptive few years for TV and video production. Tweet: How Cloud Based Digital Asset Management Is Changing Broadcasting => http://bit.ly/2k8nTJ2 IBC 2017 On arrival at IBC, the […]

360 video

360 Degree Video for Facebook | Complete Guide 2018

When executed well, 360 degree images are a great way of demonstrating your company’s practical wisdom, and making the customer feeling better equipped to make a purchasing decision. If you’re a Tour Guide, you could embed a 360 degree image of the Eiffel Tower. If you’re a realtor, you can get more enquiries by shooting great 360 degree images of your properties. If you’re trying to make your brand more friendly and attractive, post to Facebook an image of your staff behind the scenes at your business.

IBC | How To Manage Your Digital Assets

Broadcasters from all over converge on Amsterdam this weekend for the one of the broadcast conferences in the world – the International Broadcast Conference (IBC). And the main theme this year is going to be digital asset management. You could put 10 of them in a room and none of them would say that to you – but it is the underlying truth. It’s all about how to manage digital and media assets in the age of internet connected TV.

video asset management

Video Asset Management for Enterprise | Our Guide To Choosing A Dam

In 3 years, 82% of all internet traffic is going to be video. You might think that it is all down to Netflix and Amazon. But you would be wrong. Enterprise now creates more video in a day than Hollywood makes in a year. Here’s our guide to the DOs and DON’Ts of video asset management for Enterprise companies.

overcast screen

AR, VR, 4k and 360 Video – The Challenges of Managing Big Video

There are only 3 words you need to know when it comes to scalable infrastructure:  Digital Asset Management.  The first step in managing the new content is simply using old technology or “adequate” technology until the concept is proven.  The next step is to stand back and think how it will all come together in a scalable workflow.  And the final step is to put some industry standards around what you have so that everyone can move in the same direction.

UR – or “Unfortunate Reality” – how creators struggle with AR and VR

So instead of a single solution, there are many software industries that all support video to some extent. There are digital asset management platforms, media asset management platforms, online video platforms, content management systems, ERP systems, workflow tools, CRM solutions… I could go on, but I think you get the point.

Businesses Struggle With Digital Workflow – So What’s The Answer?

There are a number of really good workflow apps on the market like Teamwork and Slack. They perform their own functions and they integrate with loads of other apps. They try to help platform-agnostic business users to integrate the apps they like and use into a new, more efficient workflow. The promise of saving time or money or both is what motivates business people to try new apps.

Semantic confusion image

Semantic Confusion? Cut Through the Bull and Take Charge of Your Video Content

So what are you supposed to do if you are relatively new to video yet you know that you want to put video at the heart of your content strategy?
There are 2 options.  1. You take charge of the situation or 2. You let the technology dictate the situation.

5 Reasons Why Collaboration Is Replacing Email

Tired of using email to work on creative video projects? We all are. Read on to see why email is terrible at this, and what companies are doing to fix it.

mixed reality photo

Mixed Reality is the new AR / VR

This is my mixed reality.  It’s a reality that has washed over me without so much as a pause to acknowledge it.  It’s a mixed reality that fuses physical life with digital.  If someone had showed it in a presentation on the Mad Men Series, the brands being pitched would have looked on in disbelief.

127 Facts You Probably Didn’t Know About Video Marketing

Cool infographic about 127 facts you probably didn’t know about video marketing

How to cut BIG COSTS out of BIG VIDEO

Ok – so we all know that millions and billions of people watch videos on Youtube. And we know that more and more people are watching video on Facebook and other social platforms like Twitter and Instagram. But there is so much noise around what we should all be doing to create video that the question remains: how can brands create video cost effectively to reach their audience.

FEATURED: Overcast profiled by The Sunday Business Post

“We’re like an enterprise YouTube. Videos are big, complex files. When YouTube solved video sharing and viewing for the consumer, we were all able to watch video on our PCs and phones,” said Brodeur.

“Search” is the killer app – but it also killed my deal

I had a potential new client turn me down the other day. It’s not the first time and won’t be the last. But of course, as an evangelist and someone selling a product, it is always difficult.

6 Ways A Video Platform Creates Value

For some reason, content creators and the brands they work for think that reviewing video needs to be hard work.

360 Video | 5 Things To Know Before You Start Planning

Learn the 5 biggest challenges of using 360 video in a news setting, and why it makes storytelling hard in 2017. Not for amateurs.

Augmented and Virtual Reality – An Oxymoron, Or A $182billion Promise?

I think AR and VR will have greater longevity. But it won’t happen overnight and it will take a great deal of investment to create the ecosystem to support them. One of the key challenges is around managing the massive files that are created and how the images are stitched together.

How to win at video thumbnail

How To Win At Video

For men on Madison Avenue and Fleet Street, TV was the easiest business going. The world changed. The world moved on. This is how and how to adapt.

Video editing on PC

5 Ways That Prove Video Content Can Boost Your Business

Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?

hands-people-working

Video is Great Until You Have to Manage it

Online video companies, marketers and publishers need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.

Start working better with Overcast

14-day free trial – no obligation or credit card required.

Start trial

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept". More Information

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept".

Close