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Ok – so we all know that millions and billions of people watch videos on Youtube. And we know that more and more people are watching video on Facebook and other social platforms like Twitter and Instagram. But there is so much noise around what we should all be doing to create video that the question remains: how can brands create video cost effectively to reach their audience.

“We’re like an enterprise YouTube. Videos are big, complex files. When YouTube solved video sharing and viewing for the consumer, we were all able to watch video on our PCs and phones,” said Brodeur.

I had a potential new client turn me down the other day. It’s not the first time and won’t be the last. But of course, as an evangelist and someone selling a product, it is always difficult.

For some reason, content creators and the brands they work for think that reviewing video needs to be hard work.

Learn the 5 biggest challenges of using 360 video in a news setting, and why it makes storytelling hard in 2017. Not for amateurs.

I think AR and VR will have greater longevity. But it won’t happen overnight and it will take a great deal of investment to create the ecosystem to support them. One of the key challenges is around managing the massive files that are created and how the images are stitched together.

For men on Madison Avenue and Fleet Street, TV was the easiest business going. The world changed. The world moved on. This is how and how to adapt.

Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?

Online video companies, marketers and publishers need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.