Exercising Your Inner Hollywood: How Video Content-as-a-Service Helps Organisations Scale

Hollywood Sign, California

A challenging remit

Video will account for 82% of Internet traffic by 2022 (Cisco). But such an explosion in video creation and distribution brings significant challenges in terms of managing it. 

Is your video content stored on hard drives? How can teams collaborate on it? How much technical expertise is needed to manage it? How can you find the videos clips you need? Are the files sizes too big to handle? Are you duplicating clips unnecessarily? Can you distribute in lots of different formats? Does your video platform integrate with your other technologies? Is your video strategy scalable?

Solution: Video Content-as-a-Service (VCaaS)

The answer to all of the above — and the secret that will save you from major headaches — is VCaaS. Sounds like it could be a different type of ailment, just as debilitating as a migraine, doesn’t it?! Well, VCaaS stands for Video Content-as-a-Service and it has the Midas touch in terms of managing video.

So let’s look at what VCaaS is and how it can solve your problems.

In simple terms, Overcast — which is a VCaaS provider — facilitates you to manage video (and other digital content) from a single platform and allows you to easily integrate your existing technology.

No more silos

Up until recently, video was siloed in organizations and was managed by engineers and editors. Now, with advances in automation and artificial intelligence services, video can be managed across an organisation by employees with little or no technical knowledge.

The new distribution landscape

There are now so many channels through which video is delivered — broadcast, web, social, apps, affiliate networks, in-store, stadiums. Previously, when organizations introduced new distribution channels, they would also create new content pipelines. But this led to silos and file duplication, which is a costly way of working. Now we can work from a “single source of truth” and manage it with a “single pane of glass.”  

Facing the challenge of scaling up

Nowadays, all businesses are exercising their inner Hollywood — financial institutions, multinationals, publishers, sports organisations and enterprises (to name but a few) are publishing more and more quality video content because consumers demand it. But the challenge is being able to easily access it, re-use it, collaborate on it, share it or sell it on different platforms. Video content is complex so it’s not surprising that existing content management systems struggle with it…and this impedes scalability.

Speed to market

The cloud has revolutionised the way we create, manage and distribute video. But legacy technologies are hampering progress. It can be difficult, expensive and time-consuming to swap out a legacy system. So the good news is that Overcast integrates with your existing partners and platforms, allowing you to get started quickly.  Then, if you’d like to, you can replace those systems naturally over time.

We’d be delighted to show you how Video Content-as-a-Service will save you time, money and headaches, so click here to request a demo.

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Get Started Now

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. View the Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close