Video Content-as-a-Service: Manage Video Content Better

Video CaaS

Managing video content

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

This continuing explosion in the popularity of video has made it a must-have tool for publishers, broadcasters, brands, creatives, agencies and, of course, video tech companies.

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Key challenges

In Gartner’s report on how to use Content-as-a-Service (CaaS), it identifies the key challenges as:

  • New channels emerge and, to support them, we create new silos of content, causing fragmentation and increasing complexity; 
  • Businesses looking to move away from monolithic architectures and large, single-vendor implementations must choose a home for their customer-facing content.

Content-as-a-Service vs DAM

These challenges may not be solvable through the digital asset management (DAM) system — in fact, your DAM may well be your biggest problem. So let’s take a look at five ways in which CaaS is fundamentally different from a DAM:

  • CaaS is in the cloud — DAM started on premise and is legacy technology;
  • CaaS provides micro-services — it’s not a monolith;
  • Easy to use — no need to be a librarian or highly trained;
  • Low cost — you only pay for what you need;
  • It’s a service — not a product. We describe Services in what they do. Whereas we describe Products by how they look.

Now here’s the techie stuff

Content-as-a-Service is the creation, management and delivery of content via a headless approach, usually, an API serving JSON, decoupled from presentation tiers. In digital commerce, this often also combines elements of PIM and WCM.

Er…thanks for that, Gartner. For those of us that don’t speak techie, could you draw us a picture?

Uses of Content-as-a-Service

  • Enhance and improve existing content channels without re-platforming. 
  • Extend content to new channels while retaining consistency and continuity. 
  • Consolidate multiple content silos into a single, cross-channel service. 
  • Deliver part of an API-oriented architectural approach for new digital initiatives.

Solve the problem

CaaS provides an emerging solution to the problem of managing video content. Some include DAM capabilities and/or video integration. We’d be delighted to explain more about how Content-as-a-Service will work with your existing DAM to help you save time and money on video management. Just click here to start the conversation.

Latest Blog Posts

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In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

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So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

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How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

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