What Have We Learned About Remote Working With Video — Part 2

Remote working

Remote working: the challenges for video production

It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices. 

In the first part of this blog post, we looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals.  Now, let’s take a whistle-stop tour through other key considerations.

Make metadata work for you — not the other way around

Automating processes and getting content to market is all fine provided that you can find the content in the first place.

Using AI it is now possible to automate audio-to-text and do basic image recognition. That creates really rich metadata sets that ultimately become searchable…to the frame. 

Gone are the days when you had to scroll or scrub through long videos to find what you were looking for — it’s all automated now.

Speed to market is essential

Getting videos to market — and that means on multiple platforms in multiple formats — needs to be fast. 

Broadcasters, agencies, publishers and brands don’t have time to manually distribute content anymore: they need to automate it and people throughout the organisation need to be able to manage the content.

A cloud-native Video Content-as-a-Service platform such as Overcast makes this collective responsibility effortless.

Security is of paramount importance

When all of a company’s employees are working from the same building, it’s a straightforward task for the IT department to ensure the security of data and content. But the new remote working landscape presents challenges. 

Overcast is partnered with AWS and Signiant — thus it provides a secure environment in which your digital assets are protected.

So, with remote working looking like the new normal in this vastly abnormal era, you can make your video production process smooth, easy, efficient, cost effective and scalable.

What are the long-term benefits?

Streamlined workflows such as the ones described in this two-part blog post were already available before the pandemic but the new normal has accelerated the widespread move to cloud-based collaboration. 

The long-term advantage for enterprises is that they will be; more agile, have greater scalability and be future-proofed.

While many people are craving the social interaction and creative collaboration that is sparked in a shared workspace; the technological and economic benefits to companies of remote workflows means it’s likely that the future will involve some form of hybrid.

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Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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