It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices.
In the first part of this blog post, we looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals. Now, let’s take a whistle-stop tour through other key considerations.
Make metadata work for you — not the other way around
Automating processes and getting content to market is all fine provided that you can find the content in the first place.
Using AI it is now possible to automate audio-to-text and do basic image recognition. That creates really rich metadata sets that ultimately become searchable…to the frame.
Gone are the days when you had to scroll or scrub through long videos to find what you were looking for — it’s all automated now.
Speed to market is essential
Getting videos to market — and that means on multiple platforms in multiple formats — needs to be fast.
Broadcasters, agencies, publishers and brands don’t have time to manually distribute content anymore: it needs to be automated and people throughout the organisation need to be able to manage the content.
A cloud-native Video Content-as-a-Service platform such as Overcast makes this collective responsibility effortless.
Security is of paramount importance
When all of a company’s employees are working from the same building, it’s a straightforward task for the IT department to ensure the security of data and content. But the new remote working landscape presents challenges.
Overcast is partnered with AWS and Signiant — thus it provides a secure environment in which your digital assets are protected.
So, with remote working looking like the new normal in this vastly abnormal era, you can make your video production process smooth, easy, efficient, cost effective and scalable.
What are the long-term benefits?
Streamlined workflows such as the ones described in this two-part blog post were already available before the pandemic but the new normal has accelerated the widespread move to cloud-based collaboration.
The long-term advantage for enterprises is that they will be more agile, have greater scalability and be future-proofed.
While many people are craving the social interaction and creative collaboration that are sparked in a shared workspace, the technological and economic benefits to companies of remote workflows means it’s likely that the future will involve some form of hybrid.