The viewing of cinema, TV and video has changed profoundly with the advent of on demand technology. Nick Fletcher, Director of Media Insight at Core, has published a spectrum approach (see image above), recommending that enterprises plan video properly by understanding how all video opportunities combine together as part of a holistic approach.
With the number of enterprise videos being filmed significantly increasing, there’s a need to manage assets in a smarter way. Gone — or at least going — are the days of storing video files on hard drives, clumsy collaboration and sloppy workflows.
Enter the era of video asset management: using a platform to facilitate your team of content creators, stakeholders and employees in every department to collaborate and communicate efficiently.
“Enterprise DAM boosts revenue for organisations by an average of 24%.” — IDC
IDC published a research paper on enterprise Digital Asset Management (DAM) platforms and how they speed up time to value, reduce costs, lower risk and increase productivity. Inspired by their insights, here are our top 5 traits of a video asset management platform.
1. A Trustworthy Asset Library
All video creators need to be able to trust the integrity of their library of assets. If you can’t find the assets you need for a particular promotional campaign, there’s a delay in the time to market.
“Two-thirds of organisations waste budget on duplicative content creation.” — IDC
If content is siloed and metadata incomplete, your team could waste a lot of time searching multiple systems and may not be certain which asset is the latest version.
An even more costly risk comes from inadequate information about licensing content. If assets are used without permission or if images/video are released prematurely, an organisation could lose business and even face lawsuits.
All of the issues above represent significant costs to an organisation, which are unnecessary if you use a streamlined video management platform.
2. An Efficient Workflow
Video production involves a lot of activities and a lot of people so it’s crucial that your workflow is as efficient and cost effective as possible.
A video management platform provides full logging, categorisation, management, metadata and archive capabilities, ensuring that you can always find the asset you are searching for. It facilitates connections between assets and lists the licensing terms for each asset input by your team to ensure compliance.
A great platform should automate simple tasks, thus improving productivity and giving collaborators more time to spend on creating great content.
Artificial intelligence allows you to add/edit captions without having to type them out and add rich metadata with the push of a button. You can also search for images/words in a video, making it possible to create new content using your archive in a fraction of the time.
When you’re ready to output your videos, you can convert them into any format for any social platform at the click of a button without any transcoding expertise, thus saving you time and money.
3. Collaboration In The Cloud
The days of storing content on disk drives under a desk are going out of fashion. Such a system carries a high risk of losing content or being unable to find assets. To avoid this, the cloud is your best friend.
Not only does it cut down on the cost of capital expenditure and eliminate the need to download, the cloud is key to effective and speedy collaboration: the longest part of the production process.
Review and approvals — which can take place anywhere on any device — are much more efficient, allowing you to get your content to market faster.
A cloud-based video asset management platform also allows you to scale up your video production significantly.
4. Secure Storage
Using a cloud-based video management platform means you will never run out of storage. It will also save you money if you choose one that allows you to only pay for what you use.
Of course, security is foremost in everyone’s mind when uploading content to the internet. Since you will no longer need to use multiple platforms and solutions to store, share and manage your content, you can be confident that your video assets are stored securely via one encrypted platform.
5. Integration With Other Technologies
No video platform is an island so integration with other technologies is critical. Through an API, you can build a stack of technologies that streamlines all of the functions that you and your team need to execute on a daily basis.
Your video platform should seamlessly integrate with the applications used by every department in your business for content management, CRM, social media management, SEO, productivity, billing, etc.
So wave goodbye to the frustration of siloed content systems and embrace the serenity of a video asset management platform.