Wow!! Streaming TV Viewing Grows 165% In Q4 2018

Watching Streaming TV

2018 saw the convergence of heightened viewer expectations and waning patience in the streaming TV industry. That’s according to the State of the Streaming TV Industry 2018 from Conviva, a real-time measurement and intelligence platform for streaming television.

A challenging landscape

Conviva’s findings show that while measurable improvements are being achieved, factors such as skyrocketing traffic, growing consumer impatience, device diversity, and spikes in live viewership continue to make streaming TV delivery progressively more challenging overall. 

Conviva analyzes 50 billion annual streams across 200 million users and compiles its annual report from 3 billion video applications streaming on devices globally, measuring 1 trillion data events per day.

State of Streaming TV 2018 Conviva

Meteoric rise of streaming TV

The report shows that streaming TV continued its meteoric rise in 2018 with 89% growth in global viewing hours and 74% growth in plays as compared to 2017. This trend accelerated in the last quarter of 2018 with 165% growth in viewing hours and 143% growth in plays year-over-year. 

Streaming Surges Conviva

The shift from traditional TV

This growth reflects a multi-year trend of cord-cutting as viewers shift their eyeballs and dollars from traditional cable or satellite options to streaming TV. This explosion is framed by a backdrop where streaming has gone from novelty to necessity and consumers have more choice than ever.

Less patience among viewers

But it’s not all good news for streaming providers. In 2018 viewers were in a position to be more demanding and less patient. This report reflects this with a 7% increase in abandonment across all content worldwide, at 14.6% in 2018 as compared to the 13.7% in 2017. 

The rise in viewer-initiated exits indicates increased impatience with streaming delays. This effect was amplified when viewers faced delays in situations where they expected the experience of traditional TV viewing. Rates of abandonment were 16.7% for live content up from 11.2% in 2017, 8.5% for U.S. vMVPDs up from 5.4%, and 6.6% for connected TVs up from 4.7%.

What does this mean for streaming services?

As options proliferate, the choice available to viewers demands streaming services not only focus on acquisition of customers, but on retention with an extraordinary experience.

Buffering: the black spot

One area in which streaming services showed a marked improvement is buffering i.e. when the video pauses during playback so it can reload. This is a major source of ire to viewers. Buffering improved 23% in 2018 to .69%, however, this still translates to 25 seconds of waiting in an hour-long show.

The need to exceed expectations

Conviva’s latest State of the Streaming TV Industry highlights significant shifts during 2018 that illustrate both the vast potential and the volatility of a rapidly maturing market. These shifts further cement that amidst skyrocketing growth, exceeding expectations is a business imperative for providers looking to increase engagement, retention, and ultimately revenue. 

NEWSFLASH: Overcast will be at the NAB Show in Las Vegas in April. You can find us on the AWS stand. We’d love to chat with you about how to make managing video easier. To arrange a meet up with CEO Philippe Brodeur, please email philippe@overcasthq.com. Looking forward to seeing you there!

Latest Blog Posts

Get Your Head Out Of The Cloud And Your Video Files Into It

Size matters. And when it comes to video file sizes — things are just getting bigger. Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning. But it’s not just the media and entertainment industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?

We’ve Gone To The Dark Side

We want to make content creation easier for you, your clients and your bosses. And by that we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.

So, we are delighted to announce two improvements to the Overcast HQ platform: annotations and a dark UI.

The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

Roll Up, Roll Up Media, Ents and Tech Enthusiasts!

It’s tech heaven in Nevada this week with two of the key global media, entertainment and technology conferences taking place back-to-back. Las Vegas doesn’t do things by half so it’s the ideal place to host these phenomenal events.

We could feel the excitement among the crowds as soon as our plane landed and we couldn’t wait to get to our stand at Avid Connect to start chatting with other tech enthusiasts.

We’re going to Vegas, baby!

Overcast will be demonstrating their video collaboration platform at NAB Show 2019 and Avid Connect 2019 both in Las Vegas in April.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept". More Information

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept".

Close