X
Watch our AWS Media Series Webinar – just click here

Video is Great Until You Have to Manage it

hands-people-working

Stop using duct tape and bubble gum

Online video companies, marketers and publishers need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.

Tweet: Video is Great Until You Have to Manage it

Workflows are painfully slow. Approval processes takes days. Stakeholders continue to use consumer tools like Dropbox and WeTransfer that ensure versions of videos are downloaded and distributed widely on multiple computers.

 

Scale your video services

Searching for archive should not be about plugging disks lying around the office into your computer. Publishers, agencies, creatives and content owners need to think about removing the latency from their workflows. If they truly want to scale their video services.

 

Jason Thibeault in Streaming Media writes:

“Think about it. The television industry has had decades to mature, to build workflows that work seamlessly. And employ technology that is based on ratified standards mandated by governmental agencies. Online video, on the contrary, is only a fraction of the age and has no guidance. Companies will solve technical streaming problems with duct tape and bubble gum if necessary. They just focus more on getting the workflow (with all its disparate components) to work together in some fashion. They should rather worry if it’s the best way to accomplish the end task at all.

 

Workflow inefficiencies

“We can call this ugliness the “back end” of broadcast quality. Failing to optimize it means, ultimately, failing to provide consumers with the kind of experience they expect. Whether a user has to wait a few extra seconds for just-in-time packaging or an extra hour for content to become available because of workflow inefficiencies, latency in the workflow and value chain have adverse effects on the entirety of the experience. People don’t have to wait for TV.

 

Optimize the interoperability of video management

“In order to squeeze latency out of the workflow, online video technology companies need to rally around collaboration. Failing to expose APIs or enable third-party companies to work with platforms and technologies will slow down the video value chain even more. Instead of focusing on how to optimize front-end key performance indicators, perhaps OTT providers should look at how to optimize the interoperability between the different vendor technologies that comprise its publishing and delivery processes. By turning attention away from the front end and toward the back end, content distributors can probably squeeze a considerable amount of wait time out of the system while also improving the overall integrity, resiliency, and operation of their platforms.”

Philippe Brodeur
For the full article go to:

Collaboration is critical to reduce latency in online video

Latest Blog Posts

Overcast features in AWS Media Webcast

Video Content-as-a-Service, SaaS and Micro-Service deployment, how to get up and running managing video content smarter and easier – if you missed our webinar you can check it out here.  

8 Principles of Video Content-as-a Service

Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation.  It changes the status quo when it comes to communicating internally with staff and externally with partners and customers. Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces […]

Coronavirus Business Continuity Plan

Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]

Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation

Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.

Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?

Video Content-as-a-Service (VCaaS): Manage Video Content Better

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close