No Limits To Your Live Streaming Ambitions

Max Live Streaming Video

Overcast MAX #1: Max Live Streaming

“The video streaming market is on track to become a $124.6 billion industry by 2025.”

— Grand View Research

There’s no doubting the burgeoning popularity of live streaming. The wide-ranging benefits to business who use it include:

  1. access to a wider audience, unlimited by geographical or size constraints;
  2. direct communication with customers and potential clients;
  3. lower costs than running a real world event or traditional broadcast platforms;
  4. viewers can access your live stream on any device, on the go;
  5. the opportunity to grow your community;
  6. involve viewers through live interaction;
  7. the opportunity to cross-promote your social channels;
  8. repurpose the content by sharing clips from the live stream afterwards;
  9. take advantage of the SEO benefits of YouTube;
  10. use analytics to evaluate the success of your live event. 

Overcast MAX

In our previous blog post, we gave an overview of MAX, our suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.

Max Live Streaming

You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.

If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming! 

It’s cloud-based adaptive HD streaming, so you are guaranteed a high quality result. You’ll never run out of bandwidth, which means you can be confident about being able to deliver the content to your audience the way you want to. 

If you find that streaming is benefiting your business, you can easily scale up your live stream strategy — with no limits!

It’s quick and easy to set up; and once that’s done you can bring non-tech employees into the workflow and let them manage the content. If you’d like to create a channel, it’s as simple as dragging and dropping content.

We provide you with a network that has enterprise grade security. But while secure live streaming used to be prohibitively expensive, now your event can make money and you can re-invest it in your business.

Max Live Streaming is so easy that you can get up and running in seconds. What are you waiting for?

What else have we got?

In our next post, we’ll explore where to store and archive all those large video files and how to manage them effectively with Max Storage.

Get in touch

If you have any questions about live streaming, please do get in touch. Our email address is  info@overcasthq.com or you can click here to get in touch. Ask for Philippe. He’s always good for a chat!

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

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