Does being a creator make you happy?
The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”
It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?
Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!
Creators enjoy the activities that are the focus of their content. They derive pleasure from sharing their work with others and receiving appreciation for their creativity.
Plus, the more time they spend creating content, the happier they are.
Is posting daily more fulfilling than making money?
In an earlier blog post, we looked at the drive that creators have to earn money, both from being an influencer and owning a creative business. So, how much influence does making money have on a creator’s mood compared to sharing their content online?
Well, Adobe’s study shows that creating social media content on a daily basis drives as much happiness as making money.
Sounds too good to be true. Is it?
Being a creator is not without its challenges to maintaining a positive mood. Social pressures and the demands of creative work can be difficult for creators to balance, with an average of 37% of creators saying social media causes them anxiety. This was highest among influencers (52%) and business owners (57%).
Another interesting finding is that 38% of creators say creating content as part of their work negatively impacts on their ability to be creative. This, again, was felt most strongly by influencers (58%) and business owners (60%).
So, why do they keep creating?
No job in the world is without its challenges…and we all need motivations to move us forward during times of stress. Creators find that creating content fuels their creativity and personal fulfilment, and this is their driving force to continue creating.
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If creating video content brings you fulfilment and you’d like to be able to do it speedily and effortlessly, download Overcast’s Video Review & Collaboration tool through Adobe Exchange.
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