Scaling Up Your Video Strategy

scaling up your video strategy

Bye bye, hard drives underneath my desk. Hello, cloud-based digital asset management! Video management is very tricky if you are relying on a small group of people working in an office who are not trained as editors or technicians. They need to share, collaborate and distribute content in various formats to multiple devices. 

But if the content isn’t optimised for each device this creates a big problem. In addition, when you’ve been working in video for a while and want to scale up your output to reach a much wider audience, how do you get out of the silo? One of the first things you need to do is invest in a platform, which doesn’t need to be expensive if you know what to look for.

Video Strategy: What To Look For In A Platform

1. Ease of Use

Who wants to use a video platform that’s complicated, device-unfriendly and requires a degree in technology in order to use it? Not me and I’ll wager not you either. Your time is valuable and life is stressful enough so what you really need is a platform that’s a cakewalk. 

A video platform needs to be cloud-based (Yay! Nothing to download onto your computer) — this means it deploys easily and there are no updates. It also needs to be accessible to anybody with a wifi connection and crucially it needs to work on both mobile and desktop. Just imagine reviewing video content on the road on your mobile rather than getting called to the editing suite the next time you are in the office!

The platform must be intuitive and should require minimal training for users. Choosing a SaaS option allows you to scale up quickly to involve the whole office.

2. Device-Friendly Content

A video platform should also address the needs within a company as well as viewers’ needs. 

Businesses make lots of different kinds of video. That content needs to be device friendly because more and more, the people creating it and managing it are not trained audio-visual engineers.

From an internal point of view, there’s a need to identify stakeholders within the business who are going to be using it and recognise the different types of video they make to communicate with their specific audience. For example: 

  • The marketing department is focused on ads and social content;
  • The corporate communications team may broadcast briefings to their teams or stream virtual town hall meetings;
  • The HR/health and safety department might share safety training videos;
  • The production department could make instructional videos about the design of their goods to ensure consistent quality;
  • The training department can use video to help employees to learn faster and more effectively;
  • Client Services are making problem-solving videos that can also be used to reduce the need for live support;
  • And the sales department is making content too  — video on web landing pages can increase conversions by 80%, therefore using video is a no-brainer for the sales team.

You will need to be able to manage content that’s shot on mobile, on professional cameras and everything in between. This means the content will come in lots of different formats, which can turn your brain to mush…unless you have the right video platform. Such a platform must have an automated and robust transcoding engine that automatically publishes video in formats that you can deliver on lots of platforms — in other words, it must publish an “audience ready” version that is viewable on all devices. 

The platform also has to have a CDN (content delivery network) to stream content quickly internally and externally. For cost effectiveness, choose one that only requires you to pay for bandwidth you use.

3. API Stackability

Sounds a bit technical, doesn’t it? Didn’t I say above that you don’t need a degree in technology to choose and use a video platform? (Sound of wrist slapping.) Well, let’s break this down. A stack is a group of tech platforms that a business uses in their workflow. For example, Cisco uses 39 technologies in its marketing workflow stack. You don’t necessarily need to know all of the techie elements of a video platform stack — you just need to know what you want it to do. In particular, you’ll want it to integrate it into your existing network so you can customise it going forward. This is where the API comes into play. If it doesn’t have an API then you should think long and hard about whether you really want it in your stack.

4. Security

Naturally, the security of your assets is important, so here are some of the key things you should look out for, according to IBM:

  • Integrates with an existing corporate directory to authenticate viewers;
  • Provides single sign-on (SSO), two-step email verification, or whitelisting;
  • Encrypts contents and protects streams even outside the network;
  • Enables domain restriction so only desired locations can view;
  • Supports role and group-based access by video/channel for additional control;
  • Reveals exactly who watched and when for auditing purposes.

5. Analytics and Reporting

Knowing who has viewed your videos, where they watched them and even who hasn’t viewed them is extremely valuable data in informing your video strategy going forward. A platform should provide virtually real-time analytics for both live or recorded content, and also allow you to see views by device, domain, location and operating system. Analytics just help you to make smarter decisions when you are thinking of scaling.  

APIs and Partnerships

As you can imagine, APIs and partnerships go hand in hand. In our next post, we’ll illustrate in how partnering with Overcast would facilitate you to offer a much wider array of video offerings to your clients and get to market fast.

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?


Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Get Started Now

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. View the Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.