By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video enabled whereas virtually all social is now video.
By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video enabled whereas virtually all social is now video.
New developments in AI mean that many of the mundane technical tasks (like transcoding) can now be automated and optimised. By automating these tasks, video management can be expanded within an organisation to less technical employees creating efficiencies.
Developers are able to access APIs or services that allow them to maintain a “single point of truth” for the content while making it possible to easily develop new channels of distribution.
Content is distributed everywhere, by multiple types of organisations and for multiple reasons. Content management solutions need to support all “tier 2” customer interactions
To future-proof your technology roadmap, new infrastructures should be cloud-native, API-orientated solutions that orchestrate micro-services and are able to be containerised on-premise.
Scale your operations to be able to deliver video content to new channels from a single point of truth. Use simpler tools so that more employees can manage the content.
Content should be secured on-premise, in the cloud, and in transit. Audit logs should allow content owners to track the details of content lifecycles.
Creating professional video content is complex. From a 1-minute product video to a 2-hour movie, there is one workflow that is core to creation and often forgotten – collaboration, review and approvals.
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