DAM! Enterprise Video Is So Popular — Part 3

In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we looked at why video is critical for a digital enterprise. In Part 2, we explored how the Netflix generation is impacting on enterprise video and we revealed the secret weapon for enterprises using video.

In this third blog post of the series, we’ll delve into the essential components of a video DAM platform.

What Do You Need In A DAM?

As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the following key capabilities of a DAM as essential:

1. Capture/Recording and Publishing 

  • – Ability to capture, tag, and edit a video recording 
  • – Ability to publish

2. Video Content Management/Portal 

  • – Ability to store video content and display it in different modes for users 
  • – Ability to deliver video content to multiple devices (includes transcoding) 
  • – Ability to provide delivery of video content to global locations (via content delivery network capabilities)
  • – Ability to search for content 
  • – APIs for integration

3. Live Video: Streaming and Integration 

  • – Ability to deliver a live broadcast to a large number of users 
  • – Ability to record the live broadcast for later use 
  • – The ability to connect with existing video conferencing systems for capture or for broadcast federation 

4. Content Analytics 

  • – The ability to analyze what is happening in a video, either live or after the fact 
  • – The ability to recognize people and images in a video or image 
  • – The ability to recognize sentiment of people talking in a video 

Why Use Overcast?

Overcast is specially designed for enterprises. Our streamlined process means that your team will be able to collaborate effortlessly on video. You’ll be amazed at how fast reviews and approvals are, no matter where in the world your team is. AI-powered search enables you to find whatever clips you’re looking for in the cloud-based repository. You’ll save lots of time with speedy file transfer and no-one will be tearing their hair out trying to format videos for various channels: our platform will do that for you at the click of a button. And since it’s encrypted, you can feel secure in the knowledge that your files are protected. So why not contact us today for a free trial to make your life easier and save you time and money?

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DAM! Enterprise Video Is So Popular — Part 2

The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.

Live event capture is one of big trends now, whether it’s a town hall meeting, a university lecture or a corporate event.

DAM! Enterprise Video Is So Popular — Part 1

Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019. 

Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.

Content: The Localisation Challenge

In this world of streaming video, the demand and opportunity for content targeted at global markets is continuing to skyrocket. But the total money available in those markets is lagging behind. One of the key challenges is how the media industry versions and localises content.

What do these terms mean? Most of the content produced has to be versioned for the various platforms and services on which it will be distributed. Most of it will also be ‘localised’ — that is, prepared for consumption in another territory — this can include adding foreign language subtitles and soundtrack, and re-editing to comply with regulatory and cultural requirements.

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