About us
Empowering businesses to succeed with the Power of Video
Once upon a time at overcast...
Our mission
At Overcast HQ, our mission is to revolutionise the way enterprises manage and leverage their digital assets, turning complexity into simplicity through cutting-edge artificial intelligence. We aim to empower organisations worldwide to efficiently store, manage, and utilise their media content with unparalleled ease and efficiency. We are committed to providing a scalable, cloud-based platform that automates the ingestion, archiving, and retrieval of digital assets. By leveraging our advanced AI technologies, we help businesses drastically reduce their storage costs by up to 96% and accelerate their time-to-market by 78%, enabling them to respond swiftly to market demands and opportunities. Our innovative multimodal AI tagging system supports a diverse range of file types— from 2D and 3D to all forms of video content—ensuring comprehensive coverage and accessibility. We enhance user experience with semantic search capabilities and natural language prompts, delivering personalised and relevant results that transform the way assets are discovered and utilised. Overcast HQ is also dedicated to ensuring compliance and reducing risks associated with digital asset management. By automating compliance processes and integrating rights management, we safeguard our clients' investments and facilitate the reuse and versioning of content, thereby optimising operational efficiencies and promoting sustainable practices. In addition to operational excellence, we are focused on delivering actionable insights through advanced data analytics. By integrating various data sets—including descriptive, performance, and cost metrics—we provide enterprises with the tools to measure and enhance the ROI of their digital assets, ensuring that every decision is informed and every investment is justified. Our vision extends beyond mere asset management; we strive to be a partner in our clients’ digital transformation journeys. By continually innovating and adapting to the needs of a rapidly evolving digital landscape, Overcast HQ aims to set new standards in media asset management, driving progress, and fostering growth in the digital age.
Our early critics said...
“Why don’t you just use YouTube or Vimeo?” They’re fine if you want to watch video, but what about security, privacy and managing rushes? “How about WeTransfer and Dropbox?” Again, great until you’re faced with downloading hundreds of versions onto your computer. “How about memory sticks and hard drives?” They’re fine too until you need to search for something or need a secure backup. In fact, there are so many ways to share, collaborate on and manage video that you are always wasting your time with tools that are not developed specifically for video.
We bring a wealth of experience
“Bringing together marketing and creative teams through workflow… we could never do this previously with other DAM solutions.”
Arlo Rosner, Executive Producer, YETI Coolers
