Video Content: Hard Drives Akimbo…So Last Decade!

video content

“83% of marketers said they’d create more video content if there were no obstacles like time,
resources and budget.”
— Buffer

The good news — no, the great news! — is that the right platform will save you time and money, and will optimise your use of available resources, including the sweat of your hardworking team. 

Drowning in a deluge of drives

So why is large-scale video so difficult to manage? The primary problem is that there can be too many silos of media or disconnected systems that don’t work together: hard drives akimbo with your video files spread out between them. This makes it very difficult to find clips and requires multiple tools to manage your video, which results in slow management of assets, duplication of tasks and a complicated workflow.

In this scenario, it’s also difficult to track asset use: where they’re used, who is using them, and how frequently they are used. 

Ladies and Gentlemen, please give it up for…

…an all-singing, all-dancing video management platform, one that:

  • facilitates easy collaboration;
  • allows you to add and edit captions without having to type them out;
  • allows you to find the clip that you need by searching images and text in your videos;
  • logs all actions so that you can measure everything;
  • propagates changes to a source asset to all the derivative variants; and
  • creates multiple renditions of an asset in different formats for distribution.

To use or not to use?

An additional challenge, which can prove tricky, is licensing content. If you accidentally breach usage rights due to you not knowing the licensing terms for a certain clip, it can, consequentially, end up being expensive for you. With so many video assets, how do you keep track of the license for each one of them? . A crucial component of your chosen platform is the facility to attach licensing details to every asset, therefore, no matter who uses it, you won’t be exposed to astronomical fees.

“26% of businesses create video content daily — creating more videos more often is the goal” — Forbes.

Backstage brilliance = a seamless performance

Time is of the essence for busy teams and they justifiably expect an efficient, effortless video experience. They need a streamlined platform that’s easy to use, automates tasks, has expert support and is accessible everywhere on any device.

By using a platform that replaces dozens of other tools, you can put your customer at the centre of the production matrix with all services — social media, corporate communications, training, safety, recruitment and advertising — targeted at customer success.

In our next post we will look at how to distribute to lots of different platforms in various formats without a degree in transcoding.

Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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