Video Content: Hard Drives Akimbo…So Last Decade!

video content

“83% of marketers said they’d create more video content if there were no obstacles like time,
resources and budget.”
— Buffer

The good news — no, the great news! — is that the right platform will save you time and money, and will optimise your use of available resources, including the sweat of your hardworking team. 

Drowning in a deluge of drives

So why is large-scale video so difficult to manage? The primary problem is that there can be too many silos of media or disconnected systems that don’t work together: hard drives akimbo with your video files spread out between them. This makes it very difficult to find clips and requires multiple tools to manage your video, which results in slow management of assets, duplication of tasks and a complicated workflow.

In this scenario, it’s also difficult to track asset use: where they’re used, who is using them, and how frequently they are used. 

Ladies and Gentlemen, please give it up for…

…an all-singing, all-dancing video management platform, one that:

  • facilitates easy collaboration;
  • allows you to add and edit captions without having to type them out;
  • allows you to find the clip that you need by searching images and text in your videos;
  • logs all actions so that you can measure everything;
  • propagates changes to a source asset to all the derivative variants; and
  • creates multiple renditions of an asset in different formats for distribution.

To use or not to use?

An additional challenge, which can prove tricky, is licensing content. If you accidentally breach usage rights due to you not knowing the licensing terms for a certain clip, it can, consequentially, end up being expensive for you. With so many video assets, how do you keep track of the license for each one of them? . A crucial component of your chosen platform is the facility to attach licensing details to every asset, therefore, no matter who uses it, you won’t be exposed to astronomical fees.

“26% of businesses create video content daily — creating more videos more often is the goal” — Forbes.

Backstage brilliance = a seamless performance

Time is of the essence for busy teams and they justifiably expect an efficient, effortless video experience. They need a streamlined platform that’s easy to use, automates tasks, has expert support and is accessible everywhere on any device.

By using a platform that replaces dozens of other tools, you can put your customer at the centre of the production matrix with all services — social media, corporate communications, training, safety, recruitment and advertising — targeted at customer success.

In our next post we will look at how to distribute to lots of different platforms in various formats without a degree in transcoding.

Latest Blog Posts

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Trends in the Acceleration of Video Management Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

Sustainable Cloud Storage with Overcast

With the rise in global data storage seen in the past and predicted to continue over the coming years, we look at how Overcast is helping enterprises to reduce their carbon footprint and staying sustainable through growth.

Overcast HQ Ranked #76 in Latka500 Fastest-Growing SaaS Companies

2021 was a challenging year for us as well as many of our clients. However, we kept pushing – grinding – and we managed to achieve some impressive results despite the craziness of the outside world! We ….. Repositioned the business for enterprise sales Signed our first multi-year (5) contracts On-boarded clients on 5 continents […]

Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

Get Started Now

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. View the Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.