Is Your DAM Future-proofed?
DAM for Enterprise
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM (digital asset management system) provides an effective, streamlined way to manage your digital assets. Many companies begin by using a tool like Dropbox, but then find they need much greater functionality. So they upgrade to a DAM that services the needs of their organisation.
But is your DAM future-proofed? It goes without saying that it needs to be cloud-based, but are there other elements of your digital asset management system that could be showing signs of needing mouth-to-mouth resuscitation?
Here are three of the key considerations when assessing if your DAM will stand the test of time.
1. Growth Strategy
As your company scales up and your content production increases, your assets will also expand in terms of number and complexity. Now is the time to ask yourself, “What is our growth strategy and will our DAM go the distance?”
With upscaling comes a vast increase in the size of your team, perhaps globally. So you need your employees in far-flung places to access assets as effortlessly as those in the office next door.
Also, we’re in the age of ‘big video’. Digital files are swelling in size (4K video) and, as if it wasn’t enough of a challenge to store such big files, a DAM must be able to transcode and render them automatically.
Add to this the need for fast file transfers and you’ve got yourself a whole lot of potential headaches if cracks start to show in your DAM.
2. A Seamless Workflow
Nothing sabotages productivity as much as a fractured workflow. Your DAM is your servant in this regard. It can automate laborious processes, thus freeing up your team’s time for more creative tasks.
Slow review and approvals on digital assets is also a common problem for organisations. Consumers’ voracious appetite for content, particularly video, needs to be satisfied but enterprises are struggling to keep up. If team members give feedback on a collaborative video project using time-stamped annotations and approve it through your DAM, this speeds up the time to market considerably.
3. Artificial Intelligence
While your team are busy working smarter, your DAM should be leveraging its smarts too. Through artificial intelligence (AI), a video DAM will enable you to search your video clips for words, objects, colours, sounds, settings, events and facial recognition. Goodbye and good riddance to the bad old days of trawling through hard drives to find that spectacular shot you remember filming but cannot locate.