Is Your DAM Future-proofed?

DAM digital asset management

DAM for Enterprise

Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.

A DAM (digital asset management system) provides an effective, streamlined way to manage your digital assets. Many companies begin by using a tool like Dropbox, but then find they need much greater functionality. So they upgrade to a DAM that services the needs of their organisation. 

But is your DAM future-proofed? It goes without saying that it needs to be cloud-based, but are there other elements of your digital asset management system that could be showing signs of needing mouth-to-mouth resuscitation?

Here are three of the key considerations when assessing if your DAM will stand the test of time.

1. Growth Strategy

As your company scales up and your content production increases, your assets will also expand in terms of number and complexity. Now is the time to ask yourself, What is our growth strategy and will our DAM go the distance? 

With upscaling comes a vast increase in the size of your team, perhaps globally. So you need your employees in far-flung places to access assets as effortlessly as those in the office next door.

Also, we’re in the age of ‘big video’. Digital files are swelling in size (4K video) and, as if it wasn’t enough of a challenge to store such big files, a DAM must be able to transcode and render them automatically.

Add to this the need for fast file transfers and you’ve got yourself a whole lot of potential headaches if cracks start to show in your DAM.

2. A Seamless Workflow

Nothing sabotages productivity as much as a fractured workflow. Your DAM is your servant in this regard. It can automate laborious processes, thus freeing up your team’s time for more creative tasks.

Slow review and approvals on digital assets is also a common problem for organisations. Consumers’ voracious appetite for content, particularly video, needs to be satisfied but enterprises are struggling to keep up. If team members give feedback on a collaborative video project using time-stamped annotations and approve it through your DAM, this speeds up the time to market considerably.

3. Artificial Intelligence

While your team are busy working smarter, your DAM should be leveraging its smarts too. Through artificial intelligence (AI), a video DAM will enable you to search your video clips for words, objects, colours, sounds, settings, events and facial recognition. Goodbye and good riddance to the bad old days of trawling through hard drives to find that spectacular shot you remember filming but cannot locate.

The Inside Track

Our CEO Philippe Brodeur would be delighted to share his knowledge on future-proofing a video DAM, so please feel free to email him on info@overcasthq.com or tweet him: @philippebrodeur

Latest Blog Posts

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Get Started Now

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. View the Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close