Sustainable Cloud Storage with Overcast

Globally, sustainability is rated as an important purchase criterion for 60 per cent of consumers. One-third of consumers are willing to pay a premium for sustainable products, and companies should prepare for sustainability to become the expectation and not the exception in the future. Over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes, which is why we pride ourselves on providing sustainable cloud storage.

How using Overcast can reduce your carbon footprint

Overcast are very proud of the low carbon impact of our solutions. Because we have removed the need for hardware in the compute and storage elements, there are no carbon increases due to manufacture, shipping, utilities, air conditioning and physical security.

Clearly, cloud-based solutions have a carbon footprint themselves, but they provide a proven, significant advantage over private data centres and localised physical infrastructures.

451 Research paper ‘The Carbon reduction Opportunity of moving to Amazon Web Services 2019’, reports that moving workloads to public cloud infrastructure also presents enterprises with the opportunity to dramatically reduce the environmental footprint of their IT operations. The results of the study show that AWS’s infrastructure (the technology that Overcast’s solution is built upon) is 3.6 times more energy-efficient than the median of U.S. enterprise data centres surveyed. AWS data centres are more energy-efficient than enterprise sites due to comprehensive efficiency programs that touch every facet of the facility.

“When we factor in the carbon intensity of consumed electricity and renewable energy purchases, which reduce associated carbon emissions, AWS performs the same task with an 88% lower carbon footprint.”

sustainable cloud storage diagram from AWS

About Overcast

Overcast delivers cost-effective specialist video management solutions for enterprises, including remote collaboration, search, review & approval and transcoding. We do this by providing a unique set of cloud-based browser tools to radically simplify and automate the job of managing video.

We deliver specialist cloud video solutions configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage and create video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

We’d be delighted to talk you through all of this and how we can help reduce your carbon footprint through sustainable cloud storage, so please feel free to reach out to our CEO Philippe Brodeur at or book a short demo !

Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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