Sustainable Cloud Storage with Overcast

Globally, sustainability is rated as an important purchase criterion for 60 per cent of consumers. One-third of consumers are willing to pay a premium for sustainable products, and companies should prepare for sustainability to become the expectation and not the exception in the future. Over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes, which is why we pride ourselves on providing sustainable cloud storage.

How using Overcast can reduce your carbon footprint

Overcast are very proud of the low carbon impact of our solutions. Because we have removed the need for hardware in the compute and storage elements, there are no carbon increases due to manufacture, shipping, utilities, air conditioning and physical security.

Clearly, cloud-based solutions have a carbon footprint themselves, but they provide a proven, significant advantage over private data centres and localised physical infrastructures.

451 Research paper ‘The Carbon reduction Opportunity of moving to Amazon Web Services 2019’, reports that moving workloads to public cloud infrastructure also presents enterprises with the opportunity to dramatically reduce the environmental footprint of their IT operations. The results of the study show that AWS’s infrastructure (the technology that Overcast’s solution is built upon) is 3.6 times more energy-efficient than the median of U.S. enterprise data centres surveyed. AWS data centres are more energy-efficient than enterprise sites due to comprehensive efficiency programs that touch every facet of the facility.

“When we factor in the carbon intensity of consumed electricity and renewable energy purchases, which reduce associated carbon emissions, AWS performs the same task with an 88% lower carbon footprint.”

sustainable cloud storage diagram from AWS

About Overcast

Overcast delivers cost-effective specialist video management solutions for enterprises, including remote collaboration, search, review & approval and transcoding. We do this by providing a unique set of cloud-based browser tools to radically simplify and automate the job of managing video.

We deliver specialist cloud video solutions configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage and create video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

We’d be delighted to talk you through all of this and how we can help reduce your carbon footprint through sustainable cloud storage, so please feel free to reach out to our CEO Philippe Brodeur at or book a short demo !

Latest Blog Posts

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Trends in the Acceleration of Video Management Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

Overcast HQ Ranked #76 in Latka500 Fastest-Growing SaaS Companies

2021 was a challenging year for us as well as many of our clients. However, we kept pushing – grinding – and we managed to achieve some impressive results despite the craziness of the outside world! We ….. Repositioned the business for enterprise sales Signed our first multi-year (5) contracts On-boarded clients on 5 continents […]

Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

Video Production (Part 3): Editing Your Enterprise Video

Video editing is where the story really comes together.

The first step is to lay down your audio: this could be interviews or voiceover. If you plan to edit the video to the beat of a piece of music, it needs to be laid down first, but if your soundtrack will be in the background rather than driving the narrative then it’s best to leave it until last.

Once you’re happy with the audio edit, then drop in footage that matches the spoken narrative. 

Get Started Now

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