The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

Avid Connect 2019

We were delighted to launch our partnership with the world’s premier editing software at Avid Connect 2019. Overcast’s Collaboration, Review and Approval application is now directly incorporated into Avid’s Media Central | Cloud UX platform and our presence at Connect 2019 has already led to collaborations with some high profile Hollywood clients. 

Overcast HQ CEO Philippe Brodeur and CTO Zsolt Lorincz at Avid Connect 2019 in Las Vegas
Overcast HQ CEO Philippe Brodeur and CTO Zsolt Lorincz at Avid Connect 2019

NAB 2019

From the Aria Resort we headed for the Las Vegas Convention Center, where we spent the rest of the week at NAB 2019. What a buzz! It was very exciting being on the Amazon Web Services stand, having been selected by AWS from technology companies worldwide as one of its 12 key tech partners for the event. 

Overcast HQ CTO Zsolt Lorincz and CEO Philippe Brodeur at NAB 2019

Global Ambitions

Building technology partnerships with two of the biggest media players in the world is central to Overcast’s global ambition.

After 8 days and more than a hundred client meetings, we left Las Vegas on a high. We can’t wait for next year!

If you can’t wait until then to find out how our video management platform will save you time and money, you can contact our CEO Philippe Brodeur directly on philippe@overcasthq.com. We’d be delighted to give you a demonstration of the Overcast platform.

Latest Blog Posts

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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