Video is awesome! Everyone says so. But have you ever tried to make one? The cost. The time. The pain. Why does it have to be so difficult?
Time wasted waiting for edits, a muddy workflow, and transparency around which assets are greenlit and which are not – these are the barriers to engaging video brand content, and they’re how any brand can win the competitive upper hand. While you’re working with video to produce branded content, you’re probably stuck in a workflow designed for different projects, using tools not fit for purpose.
Fire up Adobe’s Media Encoder and ask your Marketing Team which button to push first – they won’t know. And they shouldn’t need to know. Similarly, your busy Project Manager is often mobile-first – not great for downloading huge files for review from DropBox, or for reviewing them at all. And there’s your logjam.
Collaboration around video is too complicated, and most solutions in use aren’t really solutions. The truth is that most teams are left juggling a myriad of tools, none of them designed for the video project at hand. Most tools in use aren’t universally available to every stakeholder; communication is distributed over a bunch of overlapping channels; they don’t offer video analytics, so you don’t know how many people your video has reached; the video software is desktop-based rather than browser-based; requests for comment get buried in email inboxes; when a comment is made, not everybody who needs to see it sees it; it’s difficult to know who has approved what, and therefore how to move the project forward.
How To Collaborate On Video
To learn the 5 Key Steps to Collaborating On Video, head over to our special guide. It covers:
1. How to expand access to the right people
2. How to set up live annotation and review
3. Easy and clear approvals
4. How to build an (automated!) audit trail
5. How to set up a Unified Video Management Platform