A Guide To Better Video Collaboration

Video is awesome! Everyone says so. But have you ever tried to make one? The cost. The time. The pain. Why does it have to be so difficult?

Time wasted waiting for edits, a muddy workflow, and transparency around which assets are greenlit and which are not – these are the barriers to engaging video brand content, and they’re how any brand can win the competitive upper hand. While you’re working with video to produce branded content, you’re probably stuck in a workflow designed for different projects, using tools not fit for purpose.

Fire up Adobe’s Media Encoder and ask your Marketing Team which button to push first – they won’t know. And they shouldn’t need to know. Similarly, your busy Project Manager is often mobile-first – not great for downloading huge files for review from DropBox, or for reviewing them at all. And there’s your logjam.

Collaboration around video is too complicated, and most solutions in use aren’t really solutions. The truth is that most teams are left juggling a myriad of tools, none of them designed for the video project at hand. Most tools in use aren’t universally available to every stakeholder; communication is distributed over a bunch of overlapping channels; they don’t offer video analytics, so you don’t know how many people your video has reached; the video software is desktop-based rather than browser-based; requests for comment get buried in email inboxes; when a comment is made, not everybody who needs to see it sees it; it’s difficult to know who has approved what, and therefore how to move the project forward.

How To Collaborate On Video

To learn the 5 Key Steps to Collaborating On Video, head over to our special guide. It covers:

1. How to expand access to the right people

2. How to set up live annotation and review

3. Easy and clear approvals

4. How to build an (automated!) audit trail

5. How to set up a Unified Video Management Platform

Ready to learn? Get the guide here.Overcast – Collaboration Logjams and How To Remove Them

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IBC 2019, Here We Come — Hand In Hand With AWS!

We can’t wait for the IBC Show (13–17 Sept) this year, particularly because we’ve been chosen by AWS to exhibit in their booth. You can meet with our CEO to discover how to make video collaboration effortless. You can also see a demo of our video collaboration software — and enjoy a free breakfast — during an exclusive Avid event at IBC on Saturday 14th September. We have 25 tickets to give away for this event.

Get Your Head Out Of The Cloud And Your Video Files Into It

Size matters. And when it comes to video file sizes — things are just getting bigger. Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning. But it’s not just the media and entertainment industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?

We’ve Gone To The Dark Side

We want to make content creation easier for you, your clients and your bosses. And by that we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.

So, we are delighted to announce two improvements to the Overcast HQ platform: annotations and a dark UI.

The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

Roll Up, Roll Up Media, Ents and Tech Enthusiasts!

It’s tech heaven in Nevada this week with two of the key global media, entertainment and technology conferences taking place back-to-back. Las Vegas doesn’t do things by half so it’s the ideal place to host these phenomenal events.

We could feel the excitement among the crowds as soon as our plane landed and we couldn’t wait to get to our stand at Avid Connect to start chatting with other tech enthusiasts.

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