A Guide To Better Video Collaboration

Video is awesome! Everyone says so. But have you ever tried to make one? The cost. The time. The pain. Why does it have to be so difficult?

Time wasted waiting for edits, a muddy workflow, and transparency around which assets are greenlit and which are not – these are the barriers to engaging video brand content, and they’re how any brand can win the competitive upper hand. While you’re working with video to produce branded content, you’re probably stuck in a workflow designed for different projects, using tools not fit for purpose.

Fire up Adobe’s Media Encoder and ask your Marketing Team which button to push first – they won’t know. And they shouldn’t need to know. Similarly, your busy Project Manager is often mobile-first – not great for downloading huge files for review from DropBox, or for reviewing them at all. And there’s your logjam.

Collaboration around video is too complicated, and most solutions in use aren’t really solutions. The truth is that most teams are left juggling a myriad of tools, none of them designed for the video project at hand. Most tools in use aren’t universally available to every stakeholder; communication is distributed over a bunch of overlapping channels; they don’t offer video analytics, so you don’t know how many people your video has reached; the video software is desktop-based rather than browser-based; requests for comment get buried in email inboxes; when a comment is made, not everybody who needs to see it sees it; it’s difficult to know who has approved what, and therefore how to move the project forward.

How To Collaborate On Video

To learn the 5 Key Steps to Collaborating On Video, head over to our special guide. It covers:

1. How to expand access to the right people

2. How to set up live annotation and review

3. Easy and clear approvals

4. How to build an (automated!) audit trail

5. How to set up a Unified Video Management Platform

Ready to learn? Get the guide here.Overcast – Collaboration Logjams and How To Remove Them

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We’re going to Vegas, baby!

Overcast will be demonstrating their video collaboration platform at NAB Show 2019 and Avid Connect 2019 both in Las Vegas in April.

Wow!! Streaming TV Viewing Grows 165% In Q4 2018

Global adoption of streaming TV accelerated with viewing hours up 89% year-over-year, and up 165% in Q4 as compared to Q4 2017. But there was a 7% increase in abandonment across all content worldwide in a year that saw the convergence of heightened viewer expectations and waning patience. That’s according to the State of the Streaming TV Industry 2018 from Conviva.

Creating Content: Personalization Versus Speed

Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.

Stacking Up On SaaS

The digital age has introduced lots of new lingo: tweep, instagramming, fintech, etc. SaaS is one of the fancy new words, but what does it really mean for you and your business? The acronym SaaS stands for Software as a Service, which means subscribing to a cloud-based solution. It facilitates teams to work and collaborate anywhere in the world where they have an internet connection.

The Battle for Eyeballs

Video streaming is booming. When it comes to SVoD, most people think of Netflix. But in recent years Amazon has laid down the gauntlet with its own Prime Instant Video service. Amazon’s ‘Best of Prime’ list for 2018 spotlights what consumers shopped for, watched, listened to, read and played in the last year. The top show they watched on Amazon was ‘The Marvelous Mrs. Maisel’.

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