Be Strategic About Managing Video Content

Be Strategic About Managing Video Content

“Video content management via a portal interface is a strategic imperative.”

Aragon Research Globe for Enterprise Video, 2022

Strategically managing video content 

If you create video content, you need to be strategic about managing video content!

The use cases for enterprise video are continuing to expand: marketing, sales, product demos, how-to videos, training, customer support, town halls, live streaming of events, to name but a few.

In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though! 

Remember the days of searching through hard drives looking for a clip you know you filmed but seems to have disappeared? Or couriering tapes to get clients/stakeholders to review draft edits, then waiting days for approval? Or ploughing through tapes to identify shots with a particular item (e.g. a bus) in them? Or transcribing the voiceover by hand in order to create subtitles?

Thankfully, you never have to endure those stresses again!

Video Content-as-a-Service

Video Content-as-a-Service (VCaaS) facilitates you to manage all of your video content from a single cloud-based platform. 

It automates mundane tasks (such as transcription) and uses AI and Machine Learning to quickly search your video clips for specific objects, people, places, and events.

It also transcodes videos into your preferred format for distribution to different devices in whatever quality you need. It’s so easy that even the least technical person on your team can do this!

How Video Content-as-a-Service benefits enterprises

Video Content-as-a-Service costs less than the traditional way of managing video content. It requires less time to get content to market. And it increases revenue opportunities. 

“Enterprises need to make video content management a priority and make it part of their vendor selection process.” — Aragon Research Globe for Enterprise Video, 2022

Give it a try

We would be delighted to give you a free demo of our platform so that you can see how much it would benefit your video content.

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