The Internet Is Now The Videonet

As we head into September, the International Broadcast Conference (IBC) is just around the corner. But it’s not just for broadcasters any more. With content creation now a crucial element of every company’s growth strategy, there’s been a huge increase in the number of enterprise clients attending IBC in recent years. All Fortune 2000 companies are becoming broadcasters.

This year the global media, entertainment and technology event will delve into topics such as industry trends in video production, advances in technology (including AI), augmented reality, and media asset management. 

One of the key reason that IBC is a must-attend event is that video is projected to make up as much as 82% of all internet traffic by 2020 (source: Cisco). The internet has become the videonet. Video is no longer just the domain of media and entertainment companies. In fact, enterprises are now creating more video in one day than Hollywood creates in a year (source: Frost & Sullivan). The good news is that is now easier, faster and cheaper than ever before to create, collaborate on, manage, publish and distribute video. This means the barriers to entry are significantly lower than ever before.

Why Use Enterprise Video?

So how can your business use video to generate leads, stimulate growth and reduce overheads? Enterprise video can include live broadcasting as well as pre-recorded video which viewers can watch at a time that suits them. It offers greater benefits than video conferencing, in particular in terms of scalability. While video conferencing requires special equipment and broadcasts to a set number of people, enterprise video provides the opportunity to reach a much greater number of viewers — millions, in fact. 

Another tremendous benefit is that you can reach people all over the world through enterprise video. There’s huge scope for companies to use it effectively for both internal corporate communication and for external marketing campaigns. 

An increasing demand for interactivity among internet users has been a trend for many years: enterprise video fulfils this demand through the facility for viewers to submit questions to a presenter and to comment socially on the video stream they are watching. 

The Business Case For Enterprise Video

It’s a lot of fun creating video content but what’s the business case for enterprise video? Well, it can help you to increase revenue and reduce costs in a number of areas, starting with employee engagement. Video is an efficient way to ensure that all of your employees are on message, which leads to greater agility. It can also provide information effectively to internal teams and external clients, and is especially useful for employee training. 

65% of people are visual learners (source: Social Science Research Network). Therefore employees who learn or train with the aid of video process information faster and retain more of what they have learned. In many areas of your business, using video can reduce costs on employee work time, product roll out, trade shows and travel.

Another very productive application of video is in sales and marketing. A study by EyeView Digital shows that embedding video in landing pages can increase conversion by 80%. You can use video to live-launch a new product, to make viewers feel connected to you, to influence potential customers though client testimonials or to give people a sneak preview of an upcoming innovation (consumers love behind the scenes peeks!)

Digital Asset Management

However, there’s little point in using video to save money if your media asset management is inefficient and costly. Enterprise video solutions provide the capability to seamlessly create, manage, publish, and distribute video. Since content needs to be delivered on multiple platforms,  the best option is cloud-based software which provides easy conversion to the ideal formats and frame rates that each social media platform requires.

Chris Witmayer, Director Of Broadcast, Post Production & New Media Technology, NASCAR Media Group said that,“Although we have an entire archive that goes back to the 1930s, we can’t actually find anything efficiently. If you can’t find anything, you can’t sell it, and you can’t make money. So this [AI] is big for us.” Fortunately for Chris — and for the rest of us — this problem is a thing of the past. Digital asset management platforms are using artificial intelligence to automate manual tasks such as metadata tagging, image recognition, captioning and speech-to-text transcription.

Scaling Up

Once you experience first-hand the benefits of video to your business, you may desire to scale up your video production while maintaining quality and lowering costs. It’s time to get those disks and drives out from underneath the desks in your office and embrace the age of cloud-based digital asset management! We explore this further in our next post.

NEWSFLASH: Overcast CEO Philippe Brodeur will be at IBC 2018 in Amsterdam from 13th to 18th September and would be delighted to give you an insight into how effective digital asset management can make your life easier and save you money. 

Contact him on or @PhilippeBrodeur on Twitter to arrange to meet up.

Latest Blog Posts

IBC 2019, Here We Come — Hand In Hand With AWS!

We can’t wait for the IBC Show (13–17 Sept) this year, particularly because we’ve been chosen by AWS to exhibit in their booth. You can meet with our CEO to discover how to make video collaboration effortless. You can also see a demo of our video collaboration software — and enjoy a free breakfast — during an exclusive Avid event at IBC on Saturday 14th September. We have 25 tickets to give away for this event.

Get Your Head Out Of The Cloud And Your Video Files Into It

Size matters. And when it comes to video file sizes — things are just getting bigger. Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning. But it’s not just the media and entertainment industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?

We’ve Gone To The Dark Side

We want to make content creation easier for you, your clients and your bosses. And by that we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.

So, we are delighted to announce two improvements to the Overcast HQ platform: annotations and a dark UI.

The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

Roll Up, Roll Up Media, Ents and Tech Enthusiasts!

It’s tech heaven in Nevada this week with two of the key global media, entertainment and technology conferences taking place back-to-back. Las Vegas doesn’t do things by half so it’s the ideal place to host these phenomenal events.

We could feel the excitement among the crowds as soon as our plane landed and we couldn’t wait to get to our stand at Avid Connect to start chatting with other tech enthusiasts.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept". More Information

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept".