DAM! Enterprise Video Is So Popular — Part 1

enterprise video

Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019. 

Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.

Why Video Is Critical for a Digital Enterprise

While video growth is largely organic, there’s still a need within the enterprise to have a comprehensive, measurable video strategy. An ad hoc approach just won’t cut it. In developing and implementing a video strategy, two groups of people are very important: your employees and your customers. Video can be a key tool in streamlining their respective experiences, if done strategically.

Enterprises need to evaluate their video strategy based on both customer and employee experience.

Video Powers Customer Engagement

Long gone are the days when you had to entice potential customers to your workplace in order to work your sales magic on them. Nowadays, you can convince them with a virtual video sales presentation or a webinar. But, this means enterprises need a video platform to manage this growth and deliver video to users through a variety of means. 

The Battle for Talent 

Since knowledge workers have more opportunities than ever before to work internationally, the battle to attract and retain talent is intense. But video can get employees engaged and keep them engaged — from the recruiting stage, during which videos can be used to entice candidates through what’s said about the company, to employment, during which they can learn more about the corporate culture through video. It’s also a fantastic training tool and is being leveraged by many companies to ensure consistency of learning for all of their employees, no matter where in the world the knowledge workers are based.

In Part 2 of this blog post series, we’ll explore how video DAMs facilitate global collaboration and we’ll reveal the secret weapon for enterprises who are using video.

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Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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