Trends in the Acceleration of Video Management Technology

Acceleration of Video Management Technology

Trends in Media Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy, as outlined in Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022.

Video Production in a Remote Working Era

The COVID pandemic jump-started an era of mass remote working, which meant that content creators — who rely on collaborative processes — struggled with video management: searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies. 

The Streaming Wars

The confinement of people to their homes led to another disruptive influence: audience numbers for streaming content skyrocketed. En masse, viewers cut the cord with traditional broadcasters and turned their eyeballs to Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu and other streamers.

Upsurge in Video Marketing

Throughout 2021 the demand for content seeped into almost every industry and, in response, the creator economy became more sophisticated.

We’ve seen a significant increase in recent years in the numbers of digital-native ‘influencers’ and professional video creators as they build their personal brand through video. Add to that the rise and rise of video marketing among enterprises, and you get the picture: technology had to ‘fly fast’.

So, it was time to wave goodbye to video files stored on hard drives and face-to-face teamwork —  it was time to embrace the cloud! Remote collaboration became a reality and will need to be a key part of enterprise strategy going forward.

Video Technology Innovation

Top-tier broadcasters and OTT providers require innovative media technology to differentiate themselves and fight for market share. The battle of the streamers is red hot after Netflix recently announced that it lost 200,000 subscribers in the first quarter of 2022 and expects to lose two million more in the second quarter. 

Enterprises and video creators are also operating in a very competitive environment. Broadcast-grade technology such as Overcast’s video management platform — which facilitates effortless collaboration and an efficient workflow — will be essential to their survival.

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Latest Blog Posts

Creator Economy Trends: Location, Location, Location

In our last few blog posts about the creator economy, we delved into the size of the creator economy, which countries are creating the most content, the age profile of creators, how much income you could generate, and becoming an influencer — all based on data from Adobe’s ‘Creators In The Creator Economy’ global study.

Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?

Becoming An Influencer in the Creator Economy

Anyone who creates content will know that it takes absolutely ages to produce quality content, so is there enough moolah from that content to make it a full-time activity?

Adobe’s ‘Creators In The Creator Economy’ global study shows that an average of 6 in 10 creators devote all of their working hours to creating content. South Korea boasts the highest percentage of full-time creators at 75%, with France close behind on 71%.

Millennials Dominate the Creator Economy

What size is the creator economy?

Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.

But who are the creators, where are they operating, and what kind of content are they creating?

How Big is the Creator Economy?

Is the creator economy the best thing since sliced bread?

Good question! Adobe decided to find out. It conducted a study to understand how creativity is changing around the world, getting insights directly from those at the front line of online creativity: creators in the Creator Economy.

The study shows that, aross the globe, the Creator Economy is booming!

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

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