Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all.
Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all.
Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.
The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
We are in a golden age of video as a business tool — it’s no longer used just for marketing but for many other business functions too: sales, corporate communications, training, testimonials, and much more.
Combined with this proliferation of video benefits for enterprises, the democratisation of video has made video a “must have” rather than a “nice to have”.
Video, until recently, was a very specialised craft that was handled by editors and engineers. They traditionally used a MAM — Media Asset Manager — to store, share and manage their content. MAMs are different from DAMs — Digital Asset Managers — in that they deal only with video content.
Amazon Web Services (AWS) has launched a new AWS Media & Entertainment initiative to simplify cloud workflows. Overcast’s Future of Work Video Platform is built on AWS and we are delighted to be a partner in this initiative!
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors.
One of the first things anyone asks when they are moving workflows to the cloud is, “How much is this going to cost me?”
It’s a fair question. And we can all go to the AWS or Azure calculator, plug in 25TBs and understand what it will cost to store that content for a month.
But what about the ingest cost, the egress cost, the transcode cost… and what are all those other parameters that the cloud providers list that can affect the cost?
A ginormous amount of business is conducted online these days and most of it requires us to provide personal and corporate data. We know that our health and banking data needs to be encrypted but what about our corporate assets?
Video is one of the most commonly-used digital assets. It’s predominantly used for marketing but in recent years it’s been widely adopted for use in HR, training, tutorials, corporate communications, products and many other business functions.
Most of these functions involve teams collaborating on videos. Up until now this has been difficult with a number of shadow IT solutions creeping into the workplace.
Check out the AWS Blog Post too. Check out some other Overcast Blog Posts similar to AWS Media Webcast. Serverless Architecture… what’s the point? Video Production (Part 3): Editing Your […]
Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation. It changes the status […]
Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.
Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?
In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?
When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.
Scale your operations to be able to deliver video content to new channels from a single point of truth. Use simpler tools so that more employees can manage the content.
The explosion in video creation and distribution brings significant challenges in terms of managing it, including storage, collaboration, encoding formats, file size, duplication, distribution, integration and scalability.
The answer to all of the above — and the secret that will save you from major headaches — is VCaaS: Video Content-as-a-Service. In this blog, we look at what VCaaS is and how it can solve your problems.
As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the key capabilities of a DAM identified in this blog post as essential.
The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.
Live event capture is one of big trends now, whether it’s a town hall meeting, a university lecture or a corporate event.
Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019.
Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.
In this world of streaming video, the demand and opportunity for content targeted at global markets is continuing to skyrocket. But the total money available in those markets is lagging behind. One of the key challenges is how the media industry versions and localises content.
What do these terms mean? Most of the content produced has to be versioned for the various platforms and services on which it will be distributed. Most of it will also be ‘localised’ — that is, prepared for consumption in another territory — this can include adding foreign language subtitles and soundtrack, and re-editing to comply with regulatory and cultural requirements.
Being the Head of Creative Services isn’t an easy remit. It involves managing a team of people, all of whom have their own ways of creating visual and graphic content. It also involves meeting tight deadlines, which can be tricky on a project that requires a lot of input from different people. And it demands leadership since the buck stops with you in terms of delivering projects to your clients — on time and within budget — that are aligned to corporate goals.
While juggling all of these challenges, you’re aiming to deliver top quality content, cultivate a strong brand voice through that content, and ensure consistency of brand messaging through digital marketing channels.
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM provides an effective, streamlined way to manage your digital assets. But is yours future-proofed? Here are three of the key considerations when assessing if your DAM will stand the test of time.
It used to be when you went to a broadcasters’ conference like IBC or NAB you would meet vendors who sold cameras, graphics, encoders, transmission systems and even satellites. But that has all changed since video started migrating to the cloud.
As the use of video becomes ubiquitous, so too does the creation of video tech solutions to help you create videos efficiently and distribute them. But a quick walk around IBC this year and it’s clear that the messaging is anything but clear.
We can’t wait for the IBC Show (13–17 Sept) this year, particularly because we’ve been chosen by AWS to exhibit in their booth. You can meet with our CEO to discover how to make video collaboration effortless. You can also see a demo of our video collaboration software — and enjoy a free breakfast — during an exclusive Avid event at IBC on Saturday 14th September. We have 25 tickets to give away for this event.
With the number of enterprise videos being filmed significantly increasing, there’s a need to manage assets in a smarter way. DAMs speed up time to value, reduce costs, lower risk and increase productivity. Here are our top 5 traits of a video asset management platform.
Pop that champagne! Overcast HQ is named in Streaming Media Europe’s top 101 companies lighting up the online video industry. Every year Streaming Media shines a spotlight on the 101 most interesting, important and influential companies in online video. This year it includes Google, Apple, Sky and Amazon as well as Overcast.
Tech Stack During tech awards season in Ireland one technology award that you may not have heard of is the Stackies. The what? The Stackies! They are described by Scott […]
“Video consumption grows 100%+ every year” — YouTube. The global online video platform in media and entertainment market is projected to grow at an annual rate (CAGR) of 17.5% from […]
As we head into September, the International Broadcast Conference (IBC) is just around the corner. But it’s not just for broadcasters anymore. With content creation now a crucial element of […]
As the Digital Asset Management Los Angeles conference gets underway this week (#damla) there will be plenty of chatter about the best ways to organise digital content. And there will […]
Recorded live from IBC, Philippe Brodeur speaks on the future of video streaming. Listen here: Transcription:
Europe’s largest broadcaster conference IBC 2017 ended last week with more questions than answers. We are only just scratching the surface of what is going to be a disruptive few […]
When executed well, 360 degree images are a great way of demonstrating your company’s practical wisdom, and making the customer feeling better equipped to make a purchasing decision. If you’re a Tour Guide, you could embed a 360 degree image of the Eiffel Tower. If you’re a realtor, you can get more enquiries by shooting great 360 degree images of your properties. If you’re trying to make your brand more friendly and attractive, post to Facebook an image of your staff behind the scenes at your business.
Broadcasters from all over converge on Amsterdam this weekend for the one of the broadcast conferences in the world – the International Broadcast Conference (IBC). And the main theme this year is going to be digital asset management. You could put 10 of them in a room and none of them would say that to you – but it is the underlying truth. It’s all about how to manage digital and media assets in the age of internet connected TV.
In 3 years, 82% of all internet traffic is going to be video. You might think that it is all down to Netflix and Amazon. But you would be wrong. Enterprise now creates more video in a day than Hollywood makes in a year. Here’s our guide to the DOs and DON’Ts of video asset management for Enterprise companies.
There are only 3 words you need to know when it comes to scalable infrastructure: Digital Asset Management. The first step in managing the new content is simply using old technology or “adequate” technology until the concept is proven. The next step is to stand back and think how it will all come together in a scalable workflow. And the final step is to put some industry standards around what you have so that everyone can move in the same direction.
So instead of a single solution, there are many software industries that all support video to some extent. There are digital asset management platforms, media asset management platforms, online video platforms, content management systems, ERP systems, workflow tools, CRM solutions… I could go on, but I think you get the point.
There are a number of really good workflow apps on the market like Teamwork and Slack. They perform their own functions and they integrate with loads of other apps. They try to help platform-agnostic business users to integrate the apps they like and use into a new, more efficient workflow. The promise of saving time or money or both is what motivates business people to try new apps.
So what are you supposed to do if you are relatively new to video yet you know that you want to put video at the heart of your content strategy?
There are 2 options. 1. You take charge of the situation or 2. You let the technology dictate the situation.
This is my mixed reality. It’s a reality that has washed over me without so much as a pause to acknowledge it. It’s a mixed reality that fuses physical life with digital. If someone had showed it in a presentation on the Mad Men Series, the brands being pitched would have looked on in disbelief.
I think AR and VR will have greater longevity. But it won’t happen overnight and it will take a great deal of investment to create the ecosystem to support them. One of the key challenges is around managing the massive files that are created and how the images are stitched together.
Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?
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