Serverless Architecture…what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years with claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down in this blog post what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

Before “serverless”, there was just “server storage”, which meant that businesses and enterprises kept their files, images, videos, systems on physical servers. There were sorted in server rooms on-site at the business premise or in designated buildings near your business locations.

With serverless architecture, your assets are stored in cloud servers managed and owned by a cloud service provider such as AWS (Amazon Web Services). This allows you and your team to access your files from anywhere in the world quickly and securely.

How does Overcast use Serverless Architecture?

The Overcast platform is built cloud-native and serverless. It consists of a number of microservices — a major differentiator in the video asset management market. Overcast is a proud member of the AWS partner network. Overcast also deploys a suite of AWS Elemental services, including MediaConvert, MediaPackage and MediaLive.

We use AWS services to:
– transcode your content into any format you require
– store your content with fast upload and download tools

What are the benefits of being Serverless?

Business Benefits

Quick deployment

Doing business in today’s constantly changing environment means that enterprises need to move fast and be agile to take advantage of opportunities as they appear. Adopting a serverless architecture streamlines the setup process and allows you to deploy new projects quickly.

Easy scalability

Serverless platforms enable businesses to quickly scale up services as demand grows since they are not limited by server capacity. At Overcast, you can store an unlimited amount of content but only pay for what you’re currently planning on using. It also means that increasing your capacity by 1TB, 5TB, 100TB is as simple as one request to our technical team!

Better user experience

User experience (UX) is greatly enhanced from serverless architecture. The nature of serverless platforms means there is no distance between the different “serverless” servers. This reduces the latency between them interacting with each other. This translates to a much faster and reactive experience for the final user.

Cost Benefits

Efficiency

It’s also possible to drastically reduce infrastructure and operational costs because you don’t have to maintain and service physical servers. One of the key benefits of serverless architecture is that you don’t have to pay for idle resources, which you would if you owned the servers yourself.

Accurate resourcing

Serverless models like Overcast also allow you to monitor usage in real-time. This will enable you to tailor your use with your business requirements. This greater level of transparency will enable you to monitor your spending and improve the accuracy of budgets and resource allocation.

Environmental Benefits

If environmental concerns are important to you, then “serverless” is a good fit for you. The data centres are built at scale to be energy efficient to achieve optimal utilisation and temperature. This leads to fewer carbon emissions than traditional data centres.

Another drawback to traditional data centres is the constant waste of resources while the servers are idle. Serverless computing becomes a solution to this matter by running on demand.

Bottom Line – how Serverless helps you?

  • Cost savings
  • Increased agility and instant scalability
  • Faster recall of assets
  • More reactive UI for all users

Overcast’s service

Overcast HQ provides a white-label, fully intuitive User Interface (UI) to allow your operational staff to exploit the power of the solution and the underlying serverless cloud infrastructure.

We deliver media pipeline management solutions designed to optimise existing video tech stacks, simplify complex video workflows, and facilitate all members of your team (not just editors and engineers) to manage video content. 

Our platform enables teams to collaborate, search, review and approve, transcode effortlessly…and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

We’d be delighted to talk you through all of this, so please feel free to reach out to our CEO Philippe Brodeur on info@overcasthq.com or click here to request a demo to find out how Video Content-As-A-Service will save you time and money while increasing revenue opportunities.

Image of cloud based programming to represent the move to Serverless Architecture.
Cloud Infrastructure image to represent Serverless Architecture

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