Enterprise

Creator Economy Trends 2023

When we think of the creator economy, we automatically think of people who create products and services that they sell online. But there are a lot of other businesses that are part of this ecosystem: companies that empower these creators, such as people who curate content and build communities, and also platforms like Overcast that enable creators to manage their content.

The growth in demand for creative content online skyrocked during the pandemic, and the good news for creators is that this demand has not dropped to pre-pandemic levels following the reopening of businesses.

Overcast At DPP Leaders’ Briefing 2022

The biggest UK-Ireland media event — the DPP Leaders’ Briefing 2022 — took place in London on 16 and 17 November.

DPP CEO Mark Harrison summed up the focus at this year’s conference:
“72% of companies made people-related topics — such as wellbeing; diversity, equity and inclusion; ways of working; skills — a high level or sub theme. This is very striking but it isn’t the real story of this year’s event.

That sits firmly with the determination to achieve operational effectiveness — an internal focus on simply doing things better.”

Enterprise Video Use Cases

“2022 has seen video become a major component of remote work and customer engagement. Enterprise video makes a difference when it comes to better employee and customer experiences.” — Aragon Research Globe for Enterprise Video, 2022.

The ways in which video can be used to support business functionality is almost limitless. Instead of sending memos, we can send a short video via email or text. Instead of meeting people in person, we can exchange the same information through video-conferencing. Instead of holding corporate events, we can invite people to tune into a livestream.

Be Strategic About Managing Video Content

“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022.

If you create video content, you need to be strategic about managing video content!

In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research GlobeTM for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The benefits to enterprises of using video are extensive. In this blog post, we will look at ways they can jump on the video bandwagon and use it to catapult them to success.

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

Solutions to Creating and Distributing Enterprise Video

The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.

The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Trends in the Acceleration of Video Management Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

Sustainable Cloud Storage with Overcast

With the rise in global data storage seen in the past and predicted to continue over the coming years, we look at how Overcast is helping enterprises to reduce their carbon footprint and staying sustainable through growth.

Overcast HQ Ranked #76 in Latka500 Fastest-Growing SaaS Companies

2021 was a challenging year for us as well as many of our clients. However, we kept pushing – grinding – and we managed to achieve some impressive results despite […]

Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

Video Production (Part 3): Editing Your Enterprise Video

Video editing is where the story really comes together.

The first step is to lay down your audio: this could be interviews or voiceover. If you plan to edit the video to the beat of a piece of music, it needs to be laid down first, but if your soundtrack will be in the background rather than driving the narrative then it’s best to leave it until last.

Once you’re happy with the audio edit, then drop in footage that matches the spoken narrative. 

Video Production (Part 2): Filming Your Enterprise Video

It’s said that video content is made three times: once in the scripting, once in the filming, and once in the editing.

In the first part of this blog post series, we delved into the planning stage of video production: identifying your audience, scripting and shoot prep. 

In this second part of our blog post series on video production, we’ll give you tips and tricks for a successful shoot.

Video Production (Part 1): Pre-Production

Video production is arguably one of the most effective and powerful video tools available to businesses these days.

Consumers watch a lot of videos. A lot! Which makes video an invaluable business tool! It used to be primarily employed by the marketing department, but it is now used to fulfil key functions throughout organisations.

In this series of blog posts, we’ll give you insights into how to create great videos!

Can An Enterprise DAM Manage Video?

We are in a golden age of video as a business tool — it’s no longer used just for marketing but for many other business functions too: sales, corporate communications, training, testimonials, and much more.

Combined with this proliferation of video benefits for enterprises, the democratisation of video has made video a “must have” rather than a “nice to have”. 

Video, until recently, was a very specialised craft that was handled by editors and engineers. They traditionally used a MAM — Media Asset Manager — to store, share and manage their content.  MAMs are different from DAMs — Digital Asset Managers — in that they deal only with video content.  

Cloud-based CMS: How To Create The Best Tech Stack

What is Orchestration and why do you need a cloud-based CMS (content management system)?

I could throw around terms like “RESTful API” and “transcode queue” and “headless” but I’d run the risk of stumbling into a rabbit hole of terminologies that often mean different things to different people. So, in the spirit of trying to keep things as straightforward as possible — which is one of our guiding principles here at Overcast — let me do my best to explain it in layman’s terms.

Video Asset Management: How To Make Your User Interface Industry Specific

Video asset management is a reality for most enterprises today.

That’s because video is a phenomenal tool in so many areas of business: marketing, training, live streaming, HR — to name but a few.

Therefore, it makes sense to use a video asset management platform to put manners on this collection of big, complex files and to facilitate seamless collaboration.

However, not all UIs are equal…for instance, when talking about different industries.

Use AI To Transcribe Audio To Text: It’s A Game Changer

Wondering how using AI to automatically transcribe audio to text could rock your world?

Remember when transcription jobs meant typing out every word in a video or audio clip by hand in order to add subtitles? Not our favourite memory of “the good old days”!!

It was a slow, laborious, mundane and uninteresting task. However, it had to be done.

Thank goodness AI transcription software has saved us from this nightmare!

No Limits To Your Live Streaming Ambitions

You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.

If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!

What Have We Learned About Remote Working With Video — Part 2

It’s been a long year of working from home and that doesn’t look likely to change any time soon. Since the unexpected and abrupt transition to remote working was thrust upon us, we have all had to adapt our work practices. 

We previously looked at how video production and remote working can be easy bedfellows by using a cloud-based platform to facilitate efficient collaboration, simplify tasks through automation and speed up reviews and approvals.  Now, let’s take a whistle-stop tour through other key considerations.

DAM! Enterprise Video Is So Popular — Part 3

As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the key capabilities of a DAM identified in this blog post as essential.

DAM! Enterprise Video Is So Popular — Part 2

The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.

Live event capture is one of big trends now, whether it’s a town hall meeting, a university lecture or a corporate event.

DAM! Enterprise Video Is So Popular — Part 1

Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019. 

Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.

Why Invest In Corporate Video Technology?

The use of video as a business tool is exploding in popularity, but what’s also constantly expanding is the range of ways in which video can serve a business to foster more engaging communication with workers and share business intelligence with co-workers, customers, partners, prospects, vendors and shareholders. The video revolution is here and the time to invest is now!

The Next Generation of Broadcasters

Managing video can be a difficult: different formats, file sizes, embed codes. But it doesn’t have to be. If your business is working inefficiently with video or if you’re not working with video yet, here’s a simple guide to getting the best out of your video management platform.

Enterprise Ireland

Enterprise Ireland Enterprise Ireland is the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. Specifically, Enterprise Ireland helps businesses to start […]

Video Asset Management for Enterprise | Our Guide To Choosing A DAM

In 3 years, 82% of all internet traffic is going to be video. You might think that it is all down to Netflix and Amazon. But you would be wrong. Enterprise now creates more video in a day than Hollywood makes in a year. Here’s our guide to the DOs and DON’Ts of video asset management for Enterprise companies.