Remote Work: The Evolution of Enterprise Video

enterprise video editing — remote work

How remote and hybrid work changed enterprise video

Video has long been one of the key communications tools for Enterprises to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

What kinds of videos are enterprises distributing?

The types of videos that viewers are most familiar with — corporate brand videos, product demo videos, how-to instructional videos, employee training videos, customer training videos, case studies, testimonials, and employee spotlights — are still the red carpet of enterprise video strategy. 

But the need for audiences to be able to watch, communicate and engage remotely sparked an evolution in business-related videos that centres on virtual dissemination. 

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 shows that virtual events and webinars are the fifth most popular type of video that serves business-critical functions. 

Other events, which previously would have been real-world ones, have also fed this trend by moving online. These included panels and roundtables, recruitment events, C-suite fireside chats/interviews, town halls, and briefings.

If it’s that easy, why isn’t everyone doing it?

Creating, broadcasting and distributing video content was never easy, but the complication of disseminating it to remote or hybrid workforces and customers proved even more challenging. Unsurprisingly, time (37%) and budgetary constraints (36%) were the biggest problems encountered.

Additionally, nearly three in five respondents reported that they have to use so many different technologies to create, broadcast and distribute video content, they often feel overwhelmed.

So, what’s the solution?

Many of these problems — time/budget constraints, complexity of process, lack of in-house capability, lack of the right technology — can be addressed through media pipeline management. Overcast MAX saves you time and money with a streamlined workflow and BYO storage. Image recognition speeds up the process of finding clips. Transcoding to multiple formats is automated. Basic editing is so easy a toddler could do it. Your content is secure. And the best thing is: you can simulate your costs before investing. It’s a no-brainer!

Become a video Ninja

Come and see for yourself. Get in touch for a demo of our platform to see how it would benefit your business and make video easier.

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Be Strategic About Managing Video Content

“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022.

If you create video content, you need to be strategic about managing video content!

In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

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