Manage legacy technology

3. When managing legacy technology – avoid the “big hit”

You may already have a DAM (digital asset management platform), a MAM (media asset management platform) a PAM (production asset management platform) a CMS (content management system) an ECM (enterprise content management system) or another 3-letter acronym. And the thought of bringing on new technology fills you with dread.

But what if:

  • You could integrate with the existing tech stack to get started fast
  • Roll out the new system incrementally without having to suffer the pain of a “big hit”
  • Use simpler tools so that more employees can manage the content
  • Scale your operations to be able to deliver video content to new channels from a single point of truth
  • Ultimately shutter the systems that you no longer need

“Bringing together marketing and creative teams through workflow… we could never do this previously with other DAM solutions.”

Arlo Rosner, Executive Producer, YETI Coolers

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