Why Video Marketing?
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
Collaborate
Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.
The Demand for Remote-Enabling Video Technology
Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.
So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?
Wrong!
Trends in the Acceleration of Video Management Technology
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.
The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
Sustainable Cloud Storage with Overcast
With the rise in global data storage seen in the past and predicted to continue over the coming years, we look at how Overcast is helping enterprises to reduce their carbon footprint and staying sustainable through growth.
Video Production (Part 3): Editing Your Enterprise Video
Video editing is where the story really comes together.
The first step is to lay down your audio: this could be interviews or voiceover. If you plan to edit the video to the beat of a piece of music, it needs to be laid down first, but if your soundtrack will be in the background rather than driving the narrative then it’s best to leave it until last.
Once you’re happy with the audio edit, then drop in footage that matches the spoken narrative.
Overcast Supports AWS for Media & Entertainment Initiative
Amazon Web Services (AWS) has launched a new AWS Media & Entertainment initiative to simplify cloud workflows. Overcast’s Future of Work Video Platform is built on AWS and we are delighted to be a partner in this initiative!
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors.
How Much Does Cloud Digital Asset Management Cost?
One of the first things anyone asks when they are moving workflows to the cloud is, “How much is this going to cost me?”
It’s a fair question. And we can all go to the AWS or Azure calculator, plug in 25TBs and understand what it will cost to store that content for a month.
But what about the ingest cost, the egress cost, the transcode cost… and what are all those other parameters that the cloud providers list that can affect the cost?
Protect Digital Assets Online: Start With Single Sign On
A ginormous amount of business is conducted online these days and most of it requires us to provide personal and corporate data. We know that our health and banking data needs to be encrypted but what about our corporate assets?
Video is one of the most commonly-used digital assets. It’s predominantly used for marketing but in recent years it’s been widely adopted for use in HR, training, tutorials, corporate communications, products and many other business functions.
Most of these functions involve teams collaborating on videos. Up until now this has been difficult with a number of shadow IT solutions creeping into the workplace.
Remote Editing: How To Optimise Your Cloud Editing Workflow
Remote editing is now a reality for most film and video editors.
The good news is that pro film/video editing software operates on domestic computers.
The craft of editing is the same: view, assemble, cut, pace, review, re-cut, trim, grade, output.
But, due to the coronavirus pandemic, it’s no longer advisable for the director, producer or funders to visit the cutting room to give feedback on edits. So, a remote editing solution is needed.
Video Asset Management: How To Make Your User Interface Industry Specific
Video asset management is a reality for most enterprises today.
That’s because video is a phenomenal tool in so many areas of business: marketing, training, live streaming, HR — to name but a few.
Therefore, it makes sense to use a video asset management platform to put manners on this collection of big, complex files and to facilitate seamless collaboration.
However, not all UIs are equal…for instance, when talking about different industries.
Image Recognition: Artificial Intelligence Is The Secret Sauce
AI image recognition is one of the new-fangled terms being bandied around. So, what does it mean and what can it do for you?
In today’s media landscape, there’s a vast volume of unstructured content that organisations are trying to manage. Let’s face it, we’ve all been there: spending hours searching through content for an outstanding soundbite or a stunning shot that we know we filmed but, alas, it eludes us.
Max Recognition uses the latest AI and Machine Learning to identify people, objects, places, and events in videos and images. It’s like magic!
Use AI To Transcribe Audio To Text: It’s A Game Changer
Wondering how using AI to automatically transcribe audio to text could rock your world?
Remember when transcription jobs meant typing out every word in a video or audio clip by hand in order to add subtitles? Not our favourite memory of “the good old days”!!
It was a slow, laborious, mundane and uninteresting task. However, it had to be done.
Thank goodness AI transcription software has saved us from this nightmare!
Cloud Storage: How To Stop Paying Ridiculous Margins
The popularity of video consumption continues to explode and not just for marketing or brand building purposes. Video can also be used in-house for employee training and dissemination of information — this is even more valid in the current era of enforced remote working.
The possibilities that video offers your business are endless: connecting with your audience through live streaming, tutorials, product demos, promotional videos, vlogging and much more.
Video files are large — but how big is big?
No Limits To Your Live Streaming Ambitions
You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.
If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!
Boost Your Video Production To The MAX
New year, new products!
It’s been a long year of working from home for most of us and we’ve had to grapple with the unexpected challenges of remote working.
For teams collaborating on videos, most have found that sharing/downloading video content is problematic, reviews and approvals are slow, workflows are clunky (at best), and speed to market isn’t speed at all (quite the opposite!)
Enter Overcast MAX, a suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.
Creative Services: How A Collaboration Platform Can Make Your Life Easier
Being the Head of Creative Services isn’t an easy remit. It involves managing a team of people, all of whom have their own ways of creating visual and graphic content. It also involves meeting tight deadlines, which can be tricky on a project that requires a lot of input from different people. And it demands leadership since the buck stops with you in terms of delivering projects to your clients — on time and within budget — that are aligned to corporate goals.
While juggling all of these challenges, you’re aiming to deliver top quality content, cultivate a strong brand voice through that content, and ensure consistency of brand messaging through digital marketing channels.
A Guide To Better Video Collaboration
Video is awesome! Everyone says so. But have you ever tried to make one? The cost. The time. The pain. Why does it have to be so difficult? Time wasted […]
The Next Generation of Broadcasters
Managing video can be a difficult: different formats, file sizes, embed codes. But it doesn’t have to be. If your business is working inefficiently with video or if you’re not working with video yet, here’s a simple guide to getting the best out of your video management platform.
5 Cloud Solutions to help you manage your video better
As the Digital Asset Management Los Angeles conference gets underway this week (#damla) there will be plenty of chatter about the best ways to organise digital content. And there will […]
The Future Of Video Streaming (Audio)
Recorded live from IBC, Philippe Brodeur speaks on the future of video streaming. Listen here: Transcription:
360 Degree Video for Facebook | Complete Guide 2018
When executed well, 360 degree images are a great way of demonstrating your company’s practical wisdom, and making the customer feeling better equipped to make a purchasing decision. If you’re a Tour Guide, you could embed a 360 degree image of the Eiffel Tower. If you’re a realtor, you can get more enquiries by shooting great 360 degree images of your properties. If you’re trying to make your brand more friendly and attractive, post to Facebook an image of your staff behind the scenes at your business.
IBC | How To Manage Your Digital Assets
Broadcasters from all over converge on Amsterdam this weekend for the one of the broadcast conferences in the world – the International Broadcast Conference (IBC). And the main theme this year is going to be digital asset management. You could put 10 of them in a room and none of them would say that to you – but it is the underlying truth. It’s all about how to manage digital and media assets in the age of internet connected TV.
Video Asset Management for Enterprise | Our Guide To Choosing A DAM
In 3 years, 82% of all internet traffic is going to be video. You might think that it is all down to Netflix and Amazon. But you would be wrong. Enterprise now creates more video in a day than Hollywood makes in a year. Here’s our guide to the DOs and DON’Ts of video asset management for Enterprise companies.
Businesses Struggle With Digital Workflow – So What’s The Answer?
There are a number of really good workflow apps on the market like Teamwork and Slack. They perform their own functions and they integrate with loads of other apps. They try to help platform-agnostic business users to integrate the apps they like and use into a new, more efficient workflow. The promise of saving time or money or both is what motivates business people to try new apps.
Semantic Confusion? Cut Through the Bull and Take Charge of Your Video Content
So what are you supposed to do if you are relatively new to video yet you know that you want to put video at the heart of your content strategy?
There are 2 options. 1. You take charge of the situation or 2. You let the technology dictate the situation.
5 Reasons Why Collaboration Is Replacing Email
Tired of using email to work on creative video projects? We all are. Read on to see why email is terrible at this, and what companies are doing to fix it.
How To Win At Video
For men on Madison Avenue and Fleet Street, TV was the easiest business going. The world changed. The world moved on. This is how and how to adapt.
Video is Great Until You Have to Manage it
Online video companies, marketers and publishers need to stop using duct tape and bubble gum to solve their technical issues around collaboration and transcoding.