Watch our AWS Media Series Webinar – just click here

Partner For Success (Bold Statement Alert!)

Partnership and APIs

Have you ever been sold an end-to-end video software solution? Just look online at how many sell themselves as that. So you buy into that promise, try it out and you end up disappointed. Any video streaming service that says they are end to end is lying. It’s a bold statement but it’s true! 

The reason is that the landscape is too fragmented and there are too many moving parts. To be truly end to end you have to shoot content, store it, edit, colour grade, add special effects, preview, curate, share, collaborate, transcode, publish on multiple platforms, review analytics and so on. There are probably seventy steps. Your chosen platform must also include a high-quality live streaming CDN and multi-bitrate streaming.

“What about YouTube?”, I hear you say. Well, YouTube is great if you only want to be on YouTube but what about the other 10–12 social platforms? There’s no escaping it: all video technology solutions must integrate/partner with others in order to deliver the best possible streamlined workflow.

Partnerships and API Integration

Creating content is fun. Creating exceptional content is difficult. The good news is that managing your video assets can be easy…with the right partnership. So how does such a partnership work?

An API — or Application Programming Interface — is when two tech solutions create a bridge for mutual benefit. For example, Overcast has an API integration with JW Player so you can manage content on Overcast and stream directly to JW with the push of one button. 

Other examples include big applications like Salesforce and Dropbox, which integrate with literally hundreds of other apps. As we mentioned in our previous post, API stackability is an essential component of a video management platform, with some companies including dozens of technologies in their workflow stacks.

Gartner predicts that by 2021, 65% of new applications will be built as a mesh of multichannel apps and multigrained back-end services that communicate via APIs. Internal APIs are used to access data and application functionality while external APIs are used to connect to SaaS and other cloud services. In terms of video management, Overcast takes the tech challenges out of the equation, leaving you free to wow your target market with your amazing videos!


Success comes from a simplified customer workflow so it’s critical from the outset to choose a platform that provides all of the functionality that allows you to realise your creative vision. This has become more complex because the range of capabilities continues to grow. Some critical capabilities include but are not limited to: advanced API access control, high performance, the ability to customise the developer’s portal and the availability of a free/limited trial. By having a platform that is smart, secure, effective and easy to use, you can let your creativity flow and scale your video production to your heart’s content.

In order to create compelling content, an excellent platform goes hand in hand with high production values. In our next post we’ll explain how to find the video clip you’re looking for quickly and easily. 

In the meantime if you’d like a no-obligation chat, contact our CEO Philippe Brodeur on philippe@overcasthq.com.

Latest Blog Posts

Overcast features in AWS Media Webcast

Video Content-as-a-Service, SaaS and Micro-Service deployment, how to get up and running managing video content smarter and easier – if you missed our webinar you can check it out here.  

8 Principles of Video Content-as-a Service

Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation.  It changes the status quo when it comes to communicating internally with staff and externally with partners and customers. Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces […]

Coronavirus Business Continuity Plan

Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]

Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation

Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.

Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?

Video Content-as-a-Service (VCaaS): Manage Video Content Better

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.