X
Watch our AWS Media Series Webinar – just click here

5 Ways That Prove Video Content Can Boost Your Business

Video editing on PC

Think about it – how often do you come across text on the web that looks like a squashed wet page of a book? And how often do you continue reading when it becomes clear that the site is committing you to an essay?

Tweet: 5 Ways That Prove Video Content Can Boost Your Business 

Even while reading, we’re visualising in our heads. It’s just how we work.

If a picture is worth a thousand words, how many is a video worth? Turns out nerds over at Forrester Research actually checked, and video’s worth a word count of about 1.8 million. Think how much easier those college essays could have been.

Forrester’s tests made a few discoveries useful for marketers:

  • 300% increase click-throughs in email blasts.Three. Hundred. Percent.
  • Unbounce reports that including a video on a landing page can increase conversion by 80%.
  • Reach mobile users – especially commuters. Emarketer reports an average video watch time of about 60 minutes a day on phones and tablets.
  • Customers online are incredibly self-directed. The more mediums you market your brand through, the more customers will come across you. Forrester discovered that about three-quarters of executives trawl the web for work-related video content in their evenings, looking for small ways to improve their own productivity. Consumers will spend three to four hours on video reviews of a product before purchase.
    Staff will spend up to nine hours researching an alternative software for work they can bring to their boss. You’ve probably done 2 of these 3 yourself. So turn the tables. Order a decent mid-range camera, paint a white background and show the world how you’re useful.Out of respect for our readers, here’s a link to the first result on Google for “Mid range video cameras for bloggers.” It’s not easy, guys, but we do it for you.
  • Traffic – start with SEO. That 500-word post you’ve written needs a video to go with it, and that video needs to be watchable to past the 60% mark.It’s also just easier for the consumer to watch a short video about your product than to read about it.Sell a service? Make a video demo of it.
    Got wisdom? Share it.

To ignore video is to leave video-led customers’ money on the table. Ultimately, it’s about taking something you know the consumer wants and meeting them on their terms – for a lot of people, those terms are through video.

 

Latest Blog Posts

Overcast features in AWS Media Webcast

Video Content-as-a-Service, SaaS and Micro-Service deployment, how to get up and running managing video content smarter and easier – if you missed our webinar you can check it out here.  

8 Principles of Video Content-as-a Service

Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation.  It changes the status quo when it comes to communicating internally with staff and externally with partners and customers. Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces […]

Coronavirus Business Continuity Plan

Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]

Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation

Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.

Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?

Video Content-as-a-Service (VCaaS): Manage Video Content Better

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To manage cookies, please refer to our Privacy Policy. Please note that you must "accept" the privacy policy to continue using this website. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close