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The Cutting Edge Of Sports Production Technology

SVG Summit

Are you involved in any aspect of sports production, content creation or distribution? If so, why not swing by the SVG Summit 2018 at the New York Hilton Hotel today and tomorrow (10th and 11th December). There’s so much to check out in terms of the latest in digital sports video technology such as augmented reality, machine learning, workflows, digital ad insertion and the impact of 5G.

All Hail The Cloud

As in previous years, the SVG Summit will feature a Cloud and Virtualisation Workshop. This seminar will be full of tips and tricks about cloud-based production and media asset management workflows which are being used by sports-media organisations. It will give insight into how the cloud, virtualisation and SaaS are transforming video production.

This transformation will be discussed by a panel that will include Scott Bounds of Microsoft and Rick Gilpin of Google Cloud. They’ll talk about how the entire video-production ecosystem is undergoing a makeover: from storage and editing to encoding and transcoding and beyond.

Cutting Edge Technologies

Another fascinating panel discussion will explore what’s new for digital sports content creators and distributors. 5G cellular connectivity is on the horizon; AI is putting its stamp on the clipping and enhancing of highlights and social media content; and UHD/HDR streaming has the potential to make a big difference to those live streaming to compatible Smart TVs. Experts will share what needs to happen next.

Video Workflow

Every minute counts when it comes to getting post-produced content out across social media and other digital channels. Your team’s creative vision is challenged by tight timelines. Your business obligations might not match internal resources. So what do you do? A case study at the summit will show how production teams at MLB Network have adopted an agile workflow to get both internal and external stakeholders reviewing media faster from the first version to final delivery.

Keynotes

The summit will also feature keynotes by some of the biggest names in sports TV.

Brad Boim will talk about how heading into the 2018 NFL season, NFL Media upgraded its asset management system to enhance metadata tagging with the ingestion of GSIS data, Next-Gen Stats and Speech-to-Text transcriptions into their MAM. This extra metadata has enabled producers to run deeper searches within the database.

Charlie Ebersol, who has created a new American pro football league, will give a presentation on how video production and distribution technology will play a key role in it.

Fresh off a busy year when NBC Broadcasting/NBC Sports Group broadcast the Super Bowl, the Winter Olympic Games and the FIFA World Cup, its chairman Mark Lazarus will reflect on the successes and challenges of 2018 and examine issues and opportunities facing the live sports production industry.

Fan Engagement

If you’re interested in how to fill stadiums for matches, then don’t miss the panel discussion on how teams in the New York area attract fans to the stands game after game, using tech tools from larger-than-life video displays to mobile gaming.

AR, AI and Machine Learning

Other panel discussions will look at new ways to use Augmented Reality technology, camera tracking and data visualisation to give much more impact to a sports production and whether 1080p HDR sports production workflows are the sweet spot in terms of cost and performance.

There will also be a Sports Content Management Workshop exploring AI versus machine learning. It will tease out how major sports-media organisations are leveraging AI and machine learning for speech-to-text and translation; object and facial recognition; automated personalisation and content discovery.

Trends

The 2018 SVG Summit is also the go-to place for one-on-one conversations, case studies, tech showcases and insights into trends shaping the future of the sports-media business.

Overcast HQ CEO Philippe Brodeur will be at the SVG Summit 2018 and would be delighted to show you our video platform. If you would like to meet up with him and chat about all things video, please tweet him: @PhilippeBrodeur or email philippe@overcasthq.com

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