X
Covid-19 update – Overcast HQ announces a FREE collaboration package for remote workers as part of our commitment to business continuity.  Please read more here

DAM! Enterprise Video Is So Popular — Part 2

DAM-Architecture-Evolving-Aragon-Research

In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we explored the critical importance of enterprise video to the digital enterprise but discovered that it’s on a collision course with digital asset management.

Here, in Part 2, we’ll examine the need for streamlined UX and collaboration, along with the huge benefits of AI. 

Get With The Cool Kids

The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.

Video management is not just about pre-recorded narrative content that’s shot and edited. Live event capture is one of the big trends now, whether it’s a town hall meeting, a university lecture or a corporate event. Advances in capture technology, auto-tagging, and the ability to upload content to a cloud repository can enable quicker access to captured video. And in this age of instant gratification, that speed of access and search is critical.

Global Collaboration

The constantly-expanding functionality of video DAM (digital asset management) platforms facilities geographically-dispersed teams to collaborate on videos. Such platforms also make it easier for the average knowledge worker to edit and publish videos with little or no technical knowledge, thus lowering the barrier to entry to enterprises to leverage video. 

The architecture for enterprise video and DAM is evolving

Storage is a big concern for enterprises in this age of big video, however, a platform that provides a central file repository can facilitate a high-volume production company to meet its ambitions to scale up.

Analytics: The Secret Weapon

We’ve all been there: searching hard drives for a fabulous shot that we remember filming but cannot locate. Enter artificial intelligence. AI enables you to search your video clips for objects, events, settings, colours, words, sounds and facial recognition. Think of the implications for the healthcare, security, and insurance sectors (to name but a few). The transcription of video audio also enables better search. 

Aragon Research forecasts that this means enterprises will be able to predict activities and then react in real-time, whether the situation involves transportation, corporate meetings, university classrooms, or large sporting events — and that this is a space to watch closely. 

In Part 3 of this blog post series, we’ll delve into the essential components of a video DAM platform.

Latest Blog Posts

8 Principles of Video Content-as-a Service

Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is core to digital transformation.  It changes the status quo when it comes to communicating internally with staff and externally with partners and customers. Video Content-as-a-Service (VCaaS) makes video accessible to all. It reduces […]

Coronavirus Business Continuity Plan

Dear Friends of Overcast HQ We are living in unusual times. The coronavirus pandemic is impacting everyone – from city to city and country to country. We know that you rely on Overcast HQ to provide digital content to your staff, clients and audiences and we wanted to share with you how we are ensuring […]

Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation

Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.

Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So how can you future-proof your processes while enabling both speed and scale?

Video Content-as-a-Service (VCaaS): Manage Video Content Better

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Exercising Your Inner Hollywood: How Video Content-as-a-Service Helps Organisations Scale

The explosion in video creation and distribution brings significant challenges in terms of managing it, including storage, collaboration, encoding formats, file size, duplication, distribution, integration and scalability.

The answer to all of the above — and the secret that will save you from major headaches — is VCaaS: Video Content-as-a-Service. In this blog, we look at what VCaaS is and how it can solve your problems.

Get Started Now

Request Demo

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our <a style="color:white;" href="/privacy-policy/">Privacy Policy</a>. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept". More Information

This website uses cookies to ensure you get the best experience on our website. To find out more about cookies, please refer to our Privacy Policy. This policy also contains information on how to manage your cookies. Please note that you must accept the privacy policy to continue using this website. To accept the privacy policy, please click "Accept".

Close