The Demand for Remote-Enabling Video Technology

Netflix streaming video technology Apple TV Disney Hulu Amazon Prime Video

The democratisation of video

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer with us every day. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities in our pockets.

Armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right? 

Wrong!

Not as easy as “point and shoot”

Over the past few years, the popularity of video has exploded as the preferred communication channel for enterprises — both internally with employees and stakeholders, and externally with customers. 

But, despite everyone having free access to video production tools through their smartphone, content creation remains a challenge for enterprises.

Original content is king

The first question enterprises must ask themselves is, “What do viewers want to watch?” 

The streaming wars provide a valuable insight into this. When consumers sit down in front of their TV in the evening and flick on Netflix or Apple TV or Disney Plus or Prime Video or Hulu or any other streamer, the choice of programming is almost overwhelming! 

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 shows that original content is a hit with viewers! When an original show is released by a streamer, the number of subscribers goes up significantly.

Netflix Sign Ups video technology
Disney Sign Ups video technology

This exponential demand for original content is fuelling investment in media technology, which will also benefit enterprises who are struggling to create their own content. 

The move to remote working enforced by the COVID-19 pandemic generated difficulties for teams who had, up to that point, collaborated on video in the same physical space. Suddenly, they discovered that finding particular clips, accessing shared footage, exchanging feedback, getting approvals, and delivering video in different formats was slow, clunky and expensive.

The thirst among consumers for immersive, engaging, superior-quality content is elevating the demand for innovative technologies that make video collaboration, creation and delivery easy. 

Such technologies will be digitally-native solutions, which OTT providers might be better positioned to support than traditional broadcasters. 

Macro trends OTT video technology

When COVID-19 necessitated people en masse to work from home, the remote-enabling technology that emerged was a “quick fix”. But now, as we exit the pandemic, the accelerating demand for optimised solutions is firmly paving the road to permanent remote-forward production workflows.

Get ahead of the game

Want to know more about remote-forward workflows? Get in contact and we would be delighted to show you our platform to enable you to easily leverage video to grow your business.

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This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

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The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

How Enterprises Are Creating Video More Easily

There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.

In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.

However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.

Trends in the Acceleration of Video Management Technology

Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

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