The democratisation of video

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer with us every day. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities in our pockets.

Armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right? 

Wrong!

Not as easy as “point and shoot”

Over the past few years, the popularity of video has exploded as the preferred communication channel for enterprises — both internally with employees and stakeholders, and externally with customers. 

But, despite everyone having free access to video production tools through their smartphone, content creation remains a challenge for enterprises.

Original content is king

The first question enterprises must ask themselves is, “What do viewers want to watch?” 

The streaming wars provide a valuable insight into this. When consumers sit down in front of their TV in the evening and flick on Netflix or Apple TV or Disney Plus or Prime Video or Hulu or any other streamer, the choice of programming is almost overwhelming! 

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 shows that original content is a hit with viewers! When an original show is released by a streamer, the number of subscribers goes up significantly.

This exponential demand for original content is fuelling investment in media technology, which will also benefit enterprises who are struggling to create their own content. 

The move to remote working enforced by the COVID-19 pandemic generated difficulties for teams who had, up to that point, collaborated on video in the same physical space. Suddenly, they discovered that finding particular clips, accessing shared footage, exchanging feedback, getting approvals, and delivering video in different formats was slow, clunky and expensive.

The thirst among consumers for immersive, engaging, superior-quality content is elevating the demand for innovative technologies that make video collaboration, creation and delivery easy. 

Such technologies will be digitally-native solutions, which OTT providers might be better positioned to support than traditional broadcasters. 

When COVID-19 necessitated people en masse to work from home, the remote-enabling technology that emerged was a “quick fix”. But now, as we exit the pandemic, the accelerating demand for optimised solutions is firmly paving the road to permanent remote-forward production workflows.

Get ahead of the game

Want to know more about remote-forward workflows? Get in contact and we would be delighted to show you our platform to enable you to easily leverage video to grow your business.