We’ve Gone To The Dark Side

what do you need in a DAM

Hurray! We have good news to share! We’ve been nominated for an award for best UX at the UX Awards. But enough of that. What have we got for you? Annotations! That’s what!

2 fab new features designed for you

We want to make content creation easier for you, your clients and your bosses. And by that, we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.  

So, we are delighted to announce two improvements to the Overcast HQ platform.

Annotations

The ease of collaboration and feedback is one of the top benefits to users of our platform and now we’ve added a major new functionality: Annotations. 

When giving feedback to a colleague or client on a video, you can drop a pin anywhere on the screen (see image below) and type in your comment. For example, you can identify a part of the frame that is underexposed or suggest adding a logo in one corner. We didn’t invent this technology, but we’ve made it really simple to use.

Annotations done properly save you time and ultimately raise the bar on the quality of your videos.

Annotations on the Overcast video management platform

Dark UI

Our other big reveal is a UI makeover. Since edit suites almost always have a dark background, we wanted to give a choice to our users: a black or white UI. We also want to ensure the best experience for users, which can change depending on time of day or working environment. 

Dark text on a light background is more widely used for better readability and focus during the day. However, the more time spent looking at a screen, the more eye strain it can cause, so you now have the option to switch to light text and images on a dark background if you wish. You can also exercise this choice in relation to the darkness of your working environment or whether you are working after sunset.

Overcast’s new sleek dark user interface

If you’d like to stick pins in the old, clunky way of managing video, get in touch for a demo.

Latest Blog Posts

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

Does Being A Creator Make You Happy?

The words ‘social media’ and ‘mental health’ are not always happy bedfellows, so it’s a legitimate question to ask, “Does being a creator make you happy?”

It takes time and effort to be create content, distribute it, and build a community, so what impact does all of that effort have on a creator’s mental health?

Adobe’s ‘Creators In The Creator Economy’ global study shows that creative people are happy people!

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