Solutions to Creating and Distributing Enterprise Video

Solutions to creating and distributing enterprise video

Creating and distributing enterprise video

The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.

The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.

Interest outpaces ability

Video production is a craft in itself and, in addition to that, factors such as time, budget and complex technology are creating barriers to creating, broadcasting and distributing enterprise video. In our blog post on The Evolution of Enterprise Video, we looked at the biggest limiting factors that enterprises are experiencing.

Limitations to Creating and Distributing Enterprise Video

Low-latency delivery

Another challenge for enterprise video is that consumers have very high expectations in relation to dissemination. They expect seamless delivery on all devices everywhere with little-to-no tolerance for slow, low-latency video. 

Consumers are accustomed to the reliability of ‘traditional’ broadcasting and they expect the same service from enterprise video. The good news is that a well-designed tech stack will facilitate low-latency video, which includes interactivity and engagement.

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 asked enterprises where they see the best opportunities for innovation in their service:

Solutions to Creating and Distributing Enterprise Video

The disequilibrium between enterprises wanting to create video content, but being hampered by technical factors has created a major opportunity for technology providers to democratise video creation. 

Next step for enterprise video

So, what’s the next step for enterprise video? As it becomes ‘optimised’ exiting the pandemic, it will provide the early foundation for the ‘Enterprise Metaverse’.

“What is an enterprise metaverse?” I hear you cry. Well, it refers to immersive virtual spaces for businesses to promote their digital tools and services. Through these spaces, enterprises can avail of new possibilities to reach global audiences, create connections, drive engagement, demonstrate leadership, train employees, and lots more. 

Value of the enterprise video market

The Mordor Intelligence ‘Enterprise Video Market’ report valued the enterprise video market at USD 16.20 billion in 2020 and predicted it will reach USD 48.37 billion by 2026, at a CAGR of 20% over the forecast period 2021–2026.

Distributing Enterprise Video: Enterprise Video Market Size

Technology is your friend

A video management platform provides solutions to the limiting factors identified above. So, reach out to us and we would be happy to give you a free demonstration of Overcast’s platform and show you how you can have your slice of the USD 48.37 billion pie.

Latest Blog Posts

Why Video Marketing?

Marketing has always been a core element of business success and it continues to evolve as social media expands with new social platforms being added to the mix.

TikTok has shaken up the video marketing landscape over the past few years and more US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram (eMarketer, Dec 2021).

The Impact of the Creator Economy

In our last post, we looked at the rise of the Creator Economy. Now, let’s take a look at its impact.

This revolutionary phenomenon means that people who create content — from filmmakers to musicians — get funded directly by their audience. This has the disruptive impact of removing the traditional middlemen like record labels, film/TV commissioners, and publishers.

This has created amazing opportunities for content creators.

The Rise of the Creator Economy

There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Demand for Remote-Enabling Video Technology

Practically everyone owns a smartphone these days; therefore, we all carry a mini computer in our pockets. But, more than that, phones can record video clips and you can edit that footage through apps; so, effectively, we are all walking around with full video production capabilities.

So, armed with this portable video technology, it must be a piece of cake to make professional-looking videos, right?

Wrong!

Remote Work: The Evolution of Enterprise Video

Enterprise video has long been one of the key tools for small to medium-sized companies to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.

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