Solutions to Creating and Distributing Enterprise Video

Solutions to creating and distributing enterprise video

Creating and distributing enterprise video

The benefits to enterprises of using video, for both internal and external business functions, are boundless. Video has emerged as a very critical element of a company’s content marketing strategy.

The Creator Economy has generated a video-first approach for creators. This offers a wealth of opportunities to enterprises. However, it also creates several challenges. The first one relates to the creation of the video content: interest outpaces ability.

Interest outpaces ability

Video production is a craft in itself and, in addition to that, factors such as time, budget and complex technology are creating barriers to creating, broadcasting and distributing enterprise video. In our blog post on The Evolution of Enterprise Video, we looked at the biggest limiting factors that enterprises are experiencing.

Limitations to Creating and Distributing Enterprise Video

Low-latency delivery

Another challenge for enterprise video is that consumers have very high expectations in relation to dissemination. They expect seamless delivery on all devices everywhere with little-to-no tolerance for slow, low-latency video. 

Consumers are accustomed to the reliability of ‘traditional’ broadcasting and they expect the same service from enterprise video. The good news is that a well-designed tech stack will facilitate low-latency video, which includes interactivity and engagement.

Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022 asked enterprises where they see the best opportunities for innovation in their service:

Solutions to Creating and Distributing Enterprise Video

The disequilibrium between enterprises wanting to create video content, but being hampered by technical factors has created a major opportunity for technology providers to democratise video creation. 

Next step for enterprise video

So, what’s the next step for enterprise video? As it becomes ‘optimised’ exiting the pandemic, it will provide the early foundation for the ‘Enterprise Metaverse’.

“What is an enterprise metaverse?” I hear you cry. Well, it refers to immersive virtual spaces for businesses to promote their digital tools and services. Through these spaces, enterprises can avail of new possibilities to reach global audiences, create connections, drive engagement, demonstrate leadership, train employees, and lots more. 

Value of the enterprise video market

The Mordor Intelligence ‘Enterprise Video Market’ report valued the enterprise video market at USD 16.20 billion in 2020 and predicted it will reach USD 48.37 billion by 2026, at a CAGR of 20% over the forecast period 2021–2026.

Distributing Enterprise Video: Enterprise Video Market Size

Technology is your friend

A video management platform provides solutions to the limiting factors identified above. So, reach out to us and we would be happy to give you a free demonstration of Overcast’s platform and show you how you can have your slice of the USD 48.37 billion pie.

Latest Blog Posts

Be Strategic About Managing Video Content

“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022.

If you create video content, you need to be strategic about managing video content!

In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!

Enterprise Video Strategy: Scaling and Expanding

Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.

In 2022 the popularity of this form of mass communication is not waning at all.

Video podcasting is also on the increase. Use cases include communicating with customers, marketing, sales, and training.

Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” — Aragon Research Globe for Enterprise Video, 2022.

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.

The Role of Video in Digital Transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption.

Enterprises found themselves faces with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!

Influencers With A Cause

Social media activism creates opportunities for grassroots movements to evolve and expand. Some of the best-known examples are the Ice Bucket Challenge, #MeToo and Black Lives Matter, which have all involved successful social media movements.

So, how do creators and influencers with a cause go about making a difference?

James Dean was a rebel without a cause, but nowadays social causes are top of mind for creators, according to a study by Adobe.

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