Enterprise video strategy: scaling up virtual events
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.
While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.
Video podcasting on the increase
“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).
Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.
It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience.
Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively.
Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images.
Scale up your enterprise video ambitions
Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies.
We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us.
The following is a brief introduction to our Zahra Case Study which can be viewed in full below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files.
— Gina Miltiadou, Managing Director, Zahra Media Group
We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.
— Alan Breslin, Production Coordinator, Zahra Media Group.
Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.
After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content.
Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.
The following is a brief introduction to our Godolphin Case Study which can be viewed in full below.
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
Having four different storage systems led to several inefficiencies, including remembering how to use each platform and where to find assets.
“We needed a really good filing system that met people’s expectations when they were searching and didn’t lead them down a massive rabbit hole.”
During the planning phase, Overcast worked with Godolphin and CPL to standardise the descriptive metadata fields across the four platforms. They then introduced a unique ID system and built an ingest solution using APIs that could map all of the intelligence into a single, unified system.
The Result for Godolphin:
Time-saving:Content is ingested from around the world in real-time.
Cost Saving: The consolidation from four separate platforms to one has reduced subscription fees, training people to use them, and overheads required.
Security: Content is centralised in a single location so it can never go missing, and the content is accessed through a secure login.
Revenue: With more people being able to access more images, the plan over the coming years for Godolphin is to drive sales using more sophisticated content marketing.
We are in a golden age of video as a business tool — it’s no longer used just for marketing but for many other business functions too: sales, corporate communications, training, testimonials, and much more.
Combined with this proliferation of video benefits for enterprises, the democratisation of video has made video a “must have” rather than a “nice to have”.
Why are video files problematic?
Video, until recently, was a very specialised craft that was handled by editors and engineers. They traditionally used a MAM — Media Asset Manager — to store, share and manage their content.MAMs are different from DAMs — Digital Asset Managers — in that they deal only with video content.
What most enterprise DAM vendors won’t tell you is that DAMs were never built for managing video. They all claim that they do. But the reality is that the amount of resources, storage and compute power needed to manage video content is considerably greater than what is needed for images and documents — and ALL traditional DAMs lack the necessary technology to manage video content properly.
The thing is: now there is a need to enable business teams to manage video content as easily as images and word documents but the workflows just aren’t there.
Video files are large…ahem, very large. If you decide to work with 4K (which most brands and advertisers do), they could be ginormous! And they are complex: there are so many formats that it can be tricky to create the right format for your chosen destination (e.g. a social platform, a website, a mobile device, etc.)This is precisely why they are difficult to manage.
The result is that organisations develop workarounds. Solutions that are, frankly, okay but not really scalable. They save video content on external hard drives; store them under a desk somewhere. Share content via WeTransfer or YouSendIt. None of this is native to managing other files — but we make an exception for video.
Ultimately, that means thatfinding a video clip involves manual searching under desks for the external drive, manual scrolling through oodles of footage, and ultimately wasting a tonne of time.
Video considerations when investing in a DAM
If it’s your company’s first time investing in a DAM and you want it to manage video, then it’s best not to look at the legacy providers. Some have partnered with video specialists to better manage video content, but it is not core to what they do and this can lead to issues down the road.
When evaluating an enterprise DAM provider, make sure to assess your video needs. There are many workflows that are similar to those for images and documents, but they can’t be managed in the same way. For example, you can easily ingest a large batch of images taken at a photoshoot. But let’s say you have an hour of raw video footage — how do you plan to ingest that and how are you going to share it with your colleagues? Answer: you’ll need completely different infrastructure to an image workflow and it will likely include a cloud network if you want to do it right.
Think of your KPIs — your key needs may be finding files quickly, avoiding duplication of video files, operating from a “single source of truth”, tracking versions of projects, and outputting to multiple video file formats. These are modern video workflows that the majority of DAMs do not support.
What if you already have an enterprise DAM?
You may already have a DAM that is struggling to manage your video content. So you go to the market looking for something new. It can be confusing. Vendors will try to sell you lots of solutions:MAM (Media Asset Manager), PAM (Production Asset Manager), CMS (Content Management System), or an ECM (Enterprise Content Manager). They are all valid — but they are unlikely to be what you are looking for.
Transitioning from legacy DAM technology to something that can manage your video assets can be a real challenge. The least expensive way to do it is to integrate a video solution that can operate with your DAM. If you can’t find that, then best make the change.
Taking the leap to the cloud
There really is only one answer when it comes to managing video content: move to the cloud. When moving workflows to the cloud, the big question on people’s minds usually is: “How much is this going to cost me?”
We found that none of the tools on the market accurately answered that question. Different cloud solutions have different calculators, but they are not very accurate because they never take into account the full compute cost. For example, let’s say you have 100 TB of video stored in the cloud and you have a single archivist managing it. Then let’s imagine you have the same amount of storage, but 1,000 people all accessing it, sharing it, posting to social, etc.Same storage — very different cost!
So, we built Overcast Max Simulator to allow you to run a real-time simulation of your video workflows, which helps you to understand the costs of storing and managing your content in the cloud.
Return on investment is slightly trickier to calculate but you can read one of our business case studies, which clearly demonstrates savings in terms of time and cost in addition to potential revenue generation.
What can Overcast do for you that others can’t?
Overcast is a Video Content-as-a-Service platform. We’re based on AWS (Amazon Web Services). We are a team of video experts who worked in TV and are now helping non-TV people to manage their content.The platform is built specifically to integrate with DAMs by providing a microservice architecture that allows enterprise businesses to scale their video workflows in their own time.
Find out more
We recognise that all of this technology and jargon can be confusing, so if you’d like to have a chat about your particular challenges and how to solve them, please do get in touch with our CEO Philippe on email@example.com or click here to get in touch — he’d be happy to answer any questions you have.
In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?
This continuing explosion in the popularity of video has made it a must-have tool for publishers, broadcasters, brands, creatives, agencies and, of course, video tech companies.
When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.
In Gartner’s report on how to use Content-as-a-Service (CaaS), it identifies the key challenges as:
New channels emerge and, to support them, we create new silos of content, causing fragmentation and increasing complexity;
Businesses looking to move away from monolithic architectures and large, single-vendor implementations must choose a home for their customer-facing content.
Content-as-a-Service vs DAM
These challenges may not be solvable through the digital asset management (DAM) system — in fact, your DAM may well be your biggest problem. So let’s take a look at five ways in which CaaS is fundamentally different from a DAM:
CaaS is in the cloud — DAM started on premise and is legacy technology;
CaaS provides micro-services — it’s not a monolith;
Easy to use — no need to be a librarian or highly trained;
Low cost — you only pay for what you need;
It’s a service — not a product. We describe Services in what they do. Whereas we describe Products by how they look.
Now here’s the techie stuff
Content-as-a-Service is the creation, management and delivery of content via a headless approach, usually, an API serving JSON, decoupled from presentation tiers. In digital commerce, this often also combines elements of PIM and WCM.
Er…thanks for that, Gartner. For those of us that don’t speak techie, could you draw us a picture?
Uses of Content-as-a-Service
Enhance and improve existing content channels without re-platforming.
Extend content to new channels while retaining consistency and continuity.
Consolidate multiple content silos into a single, cross-channel service.
Deliver part of an API-oriented architectural approach for new digital initiatives.
Solve the problem
CaaS provides an emerging solution to the problem of managing video content. Some include DAM capabilities and/or video integration. We’d be delighted to explain more about how Content-as-a-Service will work with your existing DAM to help you save time and money on video management. Just click here to start the conversation.
In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we looked at why video is critical for a digital enterprise. In Part 2, we explored how the Netflix generation is impacting on enterprise video and we revealed the secret weapon for enterprises using video.
In this third blog post of the series, we’ll delve into the essential components of a video DAM platform.
What Do You Need In A DAM?
As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the following key capabilities of a DAM as essential:
1. Capture/Recording and Publishing
– Ability to capture, tag, and edit a video recording
– Ability to publish
2. Video Content Management/Portal
– Ability to store video content and display it in different modes for users
– Ability to deliver video content to multiple devices (includes transcoding)
– Ability to provide delivery of video content to global locations (via content delivery network capabilities)
– Ability to search for content
– APIs for integration
3. Live Video: Streaming and Integration
– Ability to deliver a live broadcast to a large number of users
– Ability to record the live broadcast for later use
– The ability to connect with existing video conferencing systems for capture or for broadcast federation
4. Content Analytics
– The ability to analyze what is happening in a video, either live or after the fact
– The ability to recognize people and images in a video or image
– The ability to recognize sentiment of people talking in a video
Why Use Overcast?
Overcast is specially designed for enterprises. Our streamlined process means that your team will be able to collaborate effortlessly on video. You’ll be amazed at how fast reviews and approvals are, no matter where in the world your team is. AI-powered search enables you to find whatever clips you’re looking for in the cloud-based repository. You’ll save lots of time with speedy file transfer and no-one will be tearing their hair out trying to format videos for various channels: our platform will do that for you at the click of a button. And since it’s encrypted, you can feel secure in the knowledge that your files are protected. So why not contact us today for a free trial to make your life easier and save you time and money?
In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we explored the critical importance of enterprise video to the digital enterprise but discovered that it’s on a collision course with digital asset management.
Here, in Part 2, we’ll examine the need for streamlined UX and collaboration, along with the huge benefits of AI.
Get With The Cool Kids
The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.
Video management is not just about pre-recorded narrative content that’s shot and edited. Live event capture is one of the big trends now, whether it’s a town hall meeting, a university lecture or a corporate event. Advances in capture technology, auto-tagging, and the ability to upload content to a cloud repository can enable quicker access to captured video. And in this age of instant gratification, that speed of access and search is critical.
The constantly-expanding functionality of video DAM (digital asset management) platforms facilities geographically-dispersed teams to collaborate on videos. Such platforms also make it easier for the average knowledge worker to edit and publish videos with little or no technical knowledge, thus lowering the barrier to entry to enterprises to leverage video.
Storage is a big concern for enterprises in this age of big video, however, a platform that provides a central file repository can facilitate a high-volume production company to meet its ambitions to scale up.
Analytics: The Secret Weapon
We’ve all been there: searching hard drives for a fabulous shot that we remember filming but cannot locate. Enter artificial intelligence. AI enables you to search your video clips for objects, events, settings, colours, words, sounds and facial recognition. Think of the implications for the healthcare, security, and insurance sectors (to name but a few). The transcription of video audio also enables better search.
Aragon Research forecasts that this means enterprises will be able to predict activities and then react in real-time, whether the situation involves transportation, corporate meetings, university classrooms, or large sporting events — and that this is a space to watch closely.
In Part 3 of this blog post series, we’ll delve into the essential components of a video DAM platform.
Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019.
Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.
Why Video Is Critical for a Digital Enterprise
While video growth is largely organic, there’s still a need within the enterprise to have a comprehensive, measurable video strategy. An ad hoc approach just won’t cut it. In developing and implementing a video strategy, two groups of people are very important: your employees and your customers. Video can be a key tool in streamlining their respective experiences, if done strategically.
Video Powers Customer Engagement
Long gone are the days when you had to entice potential customers to your workplace in order to work your sales magic on them. Nowadays, you can convince them with a virtual video sales presentation or a webinar. But, this means enterprises need a video platform to manage this growth and deliver video to users through a variety of means.
The Battle for Talent
Since knowledge workers have more opportunities than ever before to work internationally, the battle to attract and retain talent is intense. But video can get employees engaged and keep them engaged — from the recruiting stage, during which videos can be used to entice candidates through what’s said about the company, to employment, during which they can learn more about the corporate culture through video. It’s also a fantastic training tool and is being leveraged by many companies to ensure consistency of learning for all of their employees, no matter where in the world the knowledge workers are based.
In Part 2 of this blog post series, we’ll explore how video DAMs facilitate global collaboration and we’ll reveal the secret weapon for enterprises who are using video.
Being the Head of Creative Services isn’t an easy remit. It involves managing a team of people, all of whom have their own ways of creating visual and graphic content. It also involves meeting tight deadlines, which can be tricky on a project that requires a lot of input from different people. And it demands leadership because the buck stops with you in terms of delivering projects to your clients—on time and within budget — that are aligned to corporate goals.
While juggling all of these challenges, you’re aiming to deliver top quality content, cultivate a strong brand voice through that content, and ensure consistency of brand messaging through digital marketing channels.
Ease of Collaboration
Every project is unique, requires different deliverables and involves the collaboration of your creative team. Some projects may involve the input of creatives who haven’t collaborated with each other before. Each user is used to their own way of working, so it falls to you to ensure the workflow is efficient and problem-free.
A technology platform that facilitates a seamless process will be your best friend. You can then be confident that creatives can collaborate on their drafts, including large video files, in a shared private cloud space where each version is saved. This allows you to ensure that everyone is adhering to the remit and is ‘on message’.
Fast Review and Approvals
Once the creative services team has agreed on a close-to-final draft, you’ll need to get feedback from stakeholders, management and clients as quickly as possible. Since some of these may be on the road, they need to be able to share their comments from any device anywhere in the world. Instant commenting — like instant messaging — facilitates real-time feedback. Oh, we need to stamp all comments with timecodes from the video so your team knows exactly what part of the video the feedback refers to.
All of these features of a digital asset management (DAM) platform ensure your reviews and approvals save lots of time — up to 75% time-saving if you use Overcast HQ.
Search and Ye Shall Find
How much time is lost through searching for a clip or an asset, only to discover that it was in the DAM all along but not tagged? This can significantly delay the delivery of a project and compromise your relationships with clients. A powerful filtering system should also allow you to find your content in other ways: by date, file type, project, keyword, image or phrase.
Pumping out compelling marketing content constantly can also be a challenge, especially since consumers are demanding personalized content. A recent Adobe survey showed it takes brands, on average, 17 hours to create a single piece of short-form content. This rises to 27 hours to create a single piece of long-form content, such as video. The survey concluded that it takes companies, on average, 12 days to take a single piece of content to market!
A key way to slash that time is to use a DAM that transcodes clips at the touch of a button and publishes it in formats optimized for just about everything — from broadcast quality to Facebook or even Kindle.
Future-proof Your Workflow
Planning for future growth is likely to be part of your role and as you expand, so does your team and your content output. You may already be working with a DAM, but is it suitable for your future needs or are cracks starting to show?
We’re in an era where 4K isn’t unusual and resolutions will continue to improve. This will result in larger and larger file sizes. Not only does your DAM need to be able to store such big files, but it must also be able to transcode and render them automatically. Otherwise, you’ll have long delays and may have to engage an editor or technician to break the deadlock.
The Brand Champion
As the champion of your brand, you inspire and lead your team. You manage relationships with stakeholders and clients. You spearhead your company’s culture through marketing materials. Why not invest in a DAM that serves your content needs and allows your talent, capability and vision to shine?
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM (digital asset management system) provides an effective, streamlined way to manage your digital assets. Many companies begin by using a tool like Dropbox, but then find they need much greater functionality. So they upgrade to a DAM that services the needs of their organisation.
But is your DAM future-proofed? It goes without saying that it needs to be cloud-based, but are there other elements of your digital asset management system that could be showing signs of needing mouth-to-mouth resuscitation?
Here are three of the key considerations when assessing if your DAM will stand the test of time.
With upscaling comes a vast increase in the size of your team, perhaps globally. So you need your employees in far-flung places to access assets as effortlessly as those in the office next door.
Also, we’re in the age of ‘big video’. Digital files are swelling in size (4K video) and, as if it wasn’t enough of a challenge to store such big files, a DAM must be able to transcode and render them automatically.
Add to this the need for fast file transfers and you’ve got yourself a whole lot of potential headaches if cracks start to show in your DAM.
2. A Seamless Workflow
Nothing sabotages productivity as much as a fractured workflow. Your DAM is your servant in this regard. It can automate laborious processes, thus freeing up your team’s time for more creative tasks.
Slow review and approvals on digital assets is also a common problem for organisations. Consumers’ voracious appetite for content, particularly video, needs to be satisfied but enterprises are struggling to keep up. If team members give feedback on a collaborative video project using time-stamped annotations and approve it through your DAM, this speeds up the time to market considerably.
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