Overcast Industry Insights: The Evolution of Media Creation

MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

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Overcast Industry Insights: The Evolution of Media Creation

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MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

Overcast Industry Insights: The Evolution of Media Creation Read more

creator economy podcast podcasting video

The Rise of the Creator Economy

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There was a time when the phrase “Lights, Camera, Action” was only heard within the exclusive walls of Hollywood studios. Not so these days!

The past two decades have seen the rise of the Creator Economy…the lowering of technological barriers facilitates anyone to generate an income through delivering content to an audience.

Social media enables access to audiences without the need to go through a broadcaster or publisher.

But creators need access to technological tools to streamline the process of making fab content.

The Rise of the Creator Economy Read more

Acceleration of Video Management Technology

Trends in the Acceleration of Video Management Technology

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Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.

The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.

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Zahra – a case study

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Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.

“”The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.” 

— Alan Breslin, Production Coordinator, Zahra Media Group.

Zahra – a case study Read more

Content: The Localisation Challenge

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In this world of streaming video, the demand and opportunity for content targeted at global markets is continuing to skyrocket. But the total money available in those markets is lagging behind. One of the key challenges is how the media industry versions and localises content.

What do these terms mean? Most of the content produced has to be versioned for the various platforms and services on which it will be distributed. Most of it will also be ‘localised’ — that is, prepared for consumption in another territory — this can include adding foreign language subtitles and soundtrack, and re-editing to comply with regulatory and cultural requirements.

Content: The Localisation Challenge Read more

“Overcast’s Plan To Go Global” — The Irish Times

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“Overcast’s partnership with Avid part of plan to go global. ‘Google Docs for professional videos’ cited as one of 40 start ups that may change the world.” — The Irish Times. CEO Philippe Brodeur told Ireland’s premier broadsheet, “The fact that we are working with two of the biggest companies in the market — Avid and Amazon — is testament to the quality of our product.”

“Overcast’s Plan To Go Global” — The Irish Times Read more

The Cloud In The Sky Is The Limit

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At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

The Cloud In The Sky Is The Limit Read more

Streaming Media Europe 101

Overcast HQ Among Top 101 Companies Lighting Up The Online Video Industry

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Pop that champagne! Overcast HQ is named in Streaming Media Europe’s top 101 companies lighting up the online video industry. Every year Streaming Media shines a spotlight on the 101 most interesting, important and influential companies in online video. This year it includes Google, Apple, Sky and Amazon as well as Overcast.

Overcast HQ Among Top 101 Companies Lighting Up The Online Video Industry Read more

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