Enterprise video strategy: scaling up virtual events
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.
While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.
Video podcasting on the increase
“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).
Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.
It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience.
Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively.
Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images.
Scale up your enterprise video ambitions
Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies.
We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us.
Overcast MAX #1: Max Live Streaming
“The video streaming market is on track to become a $124.6 billion industry by 2025.”— Grand View Research
There’s no doubting the burgeoning popularity of live streaming. The wide-ranging benefits to business who use it include:
- access to a wider audience, unlimited by geographical or size constraints;
- direct communication with customers and potential clients;
- lower costs than running a real world event or traditional broadcast platforms;
- viewers can access your live stream on any device, on the go;
- the opportunity to grow your community;
- involve viewers through live interaction;
- the opportunity to cross-promote your social channels;
- repurpose the content by sharing clips from the live stream afterwards;
- take advantage of the SEO benefits of YouTube;
- use analytics to evaluate the success of your live event.
In our previous blog post, we gave an overview of MAX, our suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.
Max Live Streaming
You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.
If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!
It’s cloud-based adaptive HD streaming, so you are guaranteed a high quality result. You’ll never run out of bandwidth, which means you can be confident about being able to deliver the content to your audience the way you want to.
If you find that streaming is benefiting your business, you can easily scale up your live stream strategy — with no limits!
It’s quick and easy to set up; and once that’s done you can bring non-tech employees into the workflow and let them manage the content. If you’d like to create a channel, it’s as simple as dragging and dropping content.
We provide you with a network that has enterprise grade security. But while secure live streaming used to be prohibitively expensive, now your event can make money and you can re-invest it in your business.
Max Live Streaming is so easy that you can get up and running in seconds. What are you waiting for?
What else have we got?
In our next post, we’ll explore where to store and archive all those large video files and how to manage them effectively with Max Storage.
Get in touch
If you have any questions about live streaming, please do get in touch. Our email address is firstname.lastname@example.org or you can click here to get in touch. Ask for Philippe. He’s always good for a chat!
Boost your video production to the MAX
The two long years of working from home during the COVID pandemic forced us to grapple with the unexpected challenges of remote working.
For teams collaborating on video production, most have found that sharing/downloading video content is problematic, reviews and approvals are slow, workflows are clunky (at best), and speed to market isn’t speed at all (quite the opposite!)
Video production made easy
For compact teams and small businesses, Overcast provides off-the-shelf SaaS solutions, but larger organisations will need a solution that includes a more complex tech stack, seamless collaborative workflows and best-in-class security.
Enter Overcast MAX, a suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.
So, how does Overcast MAX work? Well, it’s a managed SaaS solution that improves your workflow and tech stacks through nine tailored products.
Max Live Streaming
“The global video streaming market size was valued at USD 59.14 billion in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 21.3% from 2022 to 2030.” — Grand View Research
Max Live Streaming is a simple, secure, low-cost way to live stream broadcast events, town hall meetings, training and everything else you can think of. You can get up and running in seconds and scale up to your heart’s content. Even non-techies can do it!
Storage is one of the top concerns in relation to video production since video files are large and complex. Not a problem. You’re no doubt familiar with parties where you BYOB (bring your own bottle) — this occasion allows you to BYO storage. Best party trick ever!
With Max Storage, you can manage your workflows in the cloud or with a hybrid solution that conforms to your workflows. Not to mention the awesome benefit of future-proofing your content.
Transcribing is a slow, laborious and mundane task. But it’s a piece of cake with Max Transcribe, which uses the latest AI and Machine Learning to transcribe the audio content in a video. This makes your content immediately searchable and findable using time-stamps, plus you get your video content to market quicker.
Remember a time when you had to spend ages scrolling through tapes searching for an amazing shot you know you filmed but cannot locate? Fortunately, those days are gone. Max Recognition uses the latest AI and Machine Learning to identify people, places, objects and events in videos and images. Also useful for managing archive footage.
Max User Interface (UI)
Every sector has its own jargon. For example, the media industry would refer to “assets” and “projects”, while the security industry talks about “evidence” and “cases”. Max UI is service-designed to allow you and your business to use the terms that are relevant to your industry.
Technology is changing so fast these days that sometimes it’s hard to keep up. Monolithic architecture and legacy technology will stymie your workflows. So, if you need to simplify complex tech stacks and add/subtract new services, Max Orchestrate is the magic pill.
Naturally, when choosing a technology solution, security and identity protection are key concerns. No need to worry: Max Identity includes Single Sign On (SSO) and a number of Identity Security Techniques, including two-factor authentication, multi-factor authentication and auto logoff.
Max Editor is designed to ensure your audio-visual and graphics editors can use their preferred platforms — like Adobe or Avid — and still benefit from optimised cloud workflows. It’s secure. It’s speeds up collaboration. And you don’t have to download any content. Yay!
Whether you are planning to invest in a cloud-based asset management platform for the first time or you need to expand your existing one, you’ll need to assess the cost and ROI, right?
Throw your calculator in the bin! Max Simulator uses 20+ inputs to run an accurate simulation to help you fully understand your hosting and storage costs.
Overall benefits of Overcast MAX
With Overcast MAX Modules you can take back control of your IT infrastructure. In the following series of blog posts, we’ll delve deeper into each product to illustrate how you can reduce your costs, accelerate operational efficiencies, and aid competitiveness. First up: Max Live Streaming.
In the meantime, if you’d like to chat about your specific video asset management needs, we’d be delighted to help you to identify the ideal solution for your business. Email us on email@example.com or click here to get in touch.
In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we looked at why video is critical for a digital enterprise. In Part 2, we explored how the Netflix generation is impacting on enterprise video and we revealed the secret weapon for enterprises using video.
In this third blog post of the series, we’ll delve into the essential components of a video DAM platform.
What Do You Need In A DAM?
As the use of video in business continues to increase, enterprises need to have a growth strategy in mind in addition to fulfilling their current needs. So, they need to look for a platform that provides extensive management capabilities to streamline their process, combined with the facility to scale up video production in the future. The Aragon Research Globe for Enterprise Video 2019 identifies the following key capabilities of a DAM as essential:
1. Capture/Recording and Publishing
- – Ability to capture, tag, and edit a video recording
- – Ability to publish
2. Video Content Management/Portal
- – Ability to store video content and display it in different modes for users
- – Ability to deliver video content to multiple devices (includes transcoding)
- – Ability to provide delivery of video content to global locations (via content delivery network capabilities)
- – Ability to search for content
- – APIs for integration
3. Live Video: Streaming and Integration
- – Ability to deliver a live broadcast to a large number of users
- – Ability to record the live broadcast for later use
- – The ability to connect with existing video conferencing systems for capture or for broadcast federation
4. Content Analytics
- – The ability to analyze what is happening in a video, either live or after the fact
- – The ability to recognize people and images in a video or image
- – The ability to recognize sentiment of people talking in a video
Why Use Overcast?
Overcast is specially designed for enterprises. Our streamlined process means that your team will be able to collaborate effortlessly on video. You’ll be amazed at how fast reviews and approvals are, no matter where in the world your team is. AI-powered search enables you to find whatever clips you’re looking for in the cloud-based repository. You’ll save lots of time with speedy file transfer and no-one will be tearing their hair out trying to format videos for various channels: our platform will do that for you at the click of a button. And since it’s encrypted, you can feel secure in the knowledge that your files are protected. So why not contact us today for a free trial to make your life easier and save you time and money?