Overcast Industry Insights: The Evolution of Media Creation

MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

Overcast Industry Insights: The Evolution of Media Creation

MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

Serverless Architecture… what’s the point?

What is Serverless Architecture?

Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!

In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.

How to comment and annotate in Overcast

1. To make a comment on or add an annotation to a video or image, click the comments tab on the left.
2. To add a comment type it into the box and it will appear on the right. You can do the same thing for annotating.
If you add an annotation, it will appear on top of the image or video.
3. For videos, if you add comments while watching the video, the comments and annotations will be timecoded.
4. You can also use the “Cycle markers” button to cycle through the comments and annotations on the video
If required, you can also download the comments in many different formats.

Overcast Featured in DPP Media Supply Festival 2021

Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September.
We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below.

Zahra – a case study

Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.

“”The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.” 

— Alan Breslin, Production Coordinator, Zahra Media Group.

€1.5m Funding for Overcast’s AI Video Platform To Make Videos More Searchable

We’re delighted at the media interest in our recent announcement that we, in collaboration with Kinsense, have been granted €1.5 million under the Irish Government’s Disruptive Technology Innovation Fund to develop VISP: Video Intelligent Search Platform. This platform will use artificial intelligence to categorise and understand content for the security and entertainment markets. The three-year collaboration is expected to create 46 jobs.

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