“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022
Strategically managing video content
If you create video content, you need to be strategic about managing video content!
The use cases for enterprise video are continuing to expand: marketing, sales, product demos, how-to videos, training, customer support, town halls, live streaming of events, to name but a few.
In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!
Remember the days of searching through hard drives looking for a clip you know you filmed but seems to have disappeared? Or couriering tapes to get clients/stakeholders to review draft edits, then waiting days for approval? Or ploughing through tapes to identify shots with a particular item (e.g. a bus) in them? Or transcribing the voiceover by hand in order to create subtitles?
Thankfully, you never have to endure those stresses again!
Enterprise video strategy: scaling up virtual events
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.
While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.
Video podcasting on the increase
“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).
Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.
It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience.
Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively.
Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images.
Scale up your enterprise video ambitions
Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies.
We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us.
Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years with claims of faster speeds, better security and overall improvement in your business processes!
In simple terms, we will break down in this blog post what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.
Before “serverless”, there was just “server storage”, which meant that businesses and enterprises kept their files, images, videos, systems on physical servers. There were sorted in server rooms on-site at the business premise or in designated buildings near your business locations.
With serverless architecture, your assets are stored in cloud servers managed and owned by a cloud service provider such as AWS (Amazon Web Services). This allows you and your team to access your files from anywhere in the world quickly and securely.
How does Overcast use Serverless Architecture?
The Overcast platform is built cloud-native and serverless. It consists of a number of microservices — a major differentiator in the video asset management market. Overcast is a proud member of the AWS partner network. Overcast also deploys a suite of AWS Elemental services, including MediaConvert, MediaPackage and MediaLive.
We use AWS services to: – transcode your content into any format you require – store your content with fast upload and download tools
What are the benefits of being Serverless?
Doing business in today’s constantly changing environment means that enterprises need to move fast and be agile to take advantage of opportunities as they appear. Adopting a serverless architecture streamlines the setup process and allows you to deploy new projects quickly.
Serverless platforms enable businesses to quickly scale up services as demand grows since they are not limited by server capacity. At Overcast, you can store an unlimited amount of content but only pay for what you’re currently planning on using. It also means that increasing your capacity by 1TB, 5TB, 100TB is as simple as one request to our technical team!
Better user experience
User experience (UX) is greatly enhanced from serverless architecture. The nature of serverless platforms means there is no distance between the different “serverless” servers. This reduces the latency between them interacting with each other. This translates to a much faster and reactive experience for the final user.
It’s also possible to drastically reduce infrastructure and operational costs because you don’t have to maintain and service physical servers. One of the key benefits of serverless architecture is that you don’t have to pay for idle resources, which you would if you owned the servers yourself.
Serverless models like Overcast also allow you to monitor usage in real-time. This will enable you to tailor your use with your business requirements. This greater level of transparency will enable you to monitor your spending and improve the accuracy of budgets and resource allocation.
If environmental concerns are important to you, then “serverless” is a good fit for you. The data centres are built at scale to be energy efficient to achieve optimal utilisation and temperature. This leads to fewer carbon emissions than traditional data centres.
Another drawback to traditional data centres is the constant waste of resources while the servers are idle. Serverless computing becomes a solution to this matter by running on demand.
Bottom Line – how Serverless helps you?
Increased agility and instant scalability
Faster recall of assets
More reactive UI for all users
Overcast HQ provides a white-label, fully intuitive User Interface (UI) to allow your operational staff to exploit the power of the solution and the underlying serverless cloud infrastructure.
We deliver media pipeline management solutions designed to optimise existing video tech stacks, simplify complex video workflows, and facilitate all members of your team (not just editors and engineers) to manage video content.
Our platform enables teams to collaborate, search, review and approve, transcode effortlessly…and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.
We’d be delighted to talk you through all of this, so please feel free to reach out to our CEO Philippe Brodeur on email@example.com or click here to request a demo to find out how Video Content-As-A-Service will save you time and money while increasing revenue opportunities.
Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September. We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below:
If you are looking for a bespoke video workflow solution and want to learn more, please get in touch with Overcast CEO Philippe Brodeur — he’s always happy to talk! You can reach him on firstname.lastname@example.org or through the contact form on our website.
The following is a brief introduction to our Zahra Case Study which can be viewed in full below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files.
— Gina Miltiadou, Managing Director, Zahra Media Group
We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.
— Alan Breslin, Production Coordinator, Zahra Media Group.
Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.
After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content.
Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.
AI image recognition is one of the new-fangled terms being bandied around. So, what does it mean and what can it do for you?
In today’s media landscape, there’s a vast volume of unstructured content that organisations are trying to manage. Let’s face it, we’ve all been there: spending hours searching through content for an outstanding soundbite or a stunning shot that we know we filmed but, alas, it eludes us.
[Drum roll, please] Ladies and gentlemen, welcome Max Recognition. Not only will it save you time, it will also rescue you from frustration.
Max Recognition uses the latest AI (artificial intelligence) and Machine Learning to identify people, objects, places, and events in videos and images. It’s like magic! Take a bow, Max!
Image recognition case studies
Television broadcasters, by their nature, create huge amounts of content. But they are subject to strict broadcasting guidelines in relation to sensitive content.
The traditional method of identifying such content was for people to painstakingly view hours and hours of tapes. But now, broadcasters can save hundreds if not thousands of hours a year by automating this moderation of inappropriate content using image recognition.
An online marketplace is a website or mobile application that connects buyers and sellers. Its success depends on adeptly assessing the suitability or compatibility of those traders in order to match them up.
For example, an influencer marketplace could use object and scene detection to segment its influencers based on what media they publish alongside their social media posts.
Benefits of Max Recognition
The great news is that you don’t have to input anything manually. That’s because your content is automatically identifiable and searchable.
Multiple use cases
Max Recognition empowers you to find what you need quickly and accurately; for example, identifying a celebrity, providing health analysis, finding sensitive data, enriching metadata or accessing events.
Big Data accessibility
We’re all creating and amassing a lot more content that is possible to consume. As a result, we’re building up archives of material. Max Recognition allows you to log and manage your archive effectively.
Wondering how using AI to automatically transcribe audio to text could rock your world?
Remember when transcription jobs meant typing out every word in a video or audio clip by hand in order to add subtitles? Not our favourite memory of “the good old days”!!
It was a slow, laborious, mundane and uninteresting task. However, it had to be done.
Thank goodness AI transcription software has saved us from this nightmare!
Transcribe audio to text using AI
Nowadays, transcription is automated and effortless via the magic touch of artificial intelligence (AI).
Max Transcribe uses the latest AI and Machine Learning (ML) to transcribe the audio content in a video, generating subtitles on the fly.
Case studies: transcribe audio to text
Imagine how many hundreds of millions of minutes of customer interactions each year a call centre has. Now imagine how long it would take a typist to manually transcribe those calls. Using AI and ML, you can quickly generate accurate call transcriptions while also redacting sensitive data.
Multilingual video content
It’s not just movies that need to be translated into other languages. Nowadays, most enterprises are producing vast amounts of video content — and many want to reach potential customers in other countries. By using AI and ML that can translate content into many different languages and customize speech recognition, you’ll save your team a lot of time and yourself a lot of money.
Podcasts and radio
So, you have a great podcast or radio programme and you’d like as many people as possible to benefit from the content. But many listeners want to consume it in short segments. Plus, you need it to come up in search results. You can use AI / ML transcription to convert your audio streams into text for a reasonable cost. This allows you to quickly process live talk audio into consumable segments — as a result, you’ll get higher engagement.
Benefits of Max Transcribe
Automated metadata enrichment
By automating audio transcription, your content is immediately searchable and findable using time-stamps. No need to create tags manually. More time to make cups of tea.
The auto-captioning function is compatible with lots of different formats, including VTT, SRT and Avid Subcap TXT.
Editing the captions on your video is as easy as editing a Word document. Therefore, even peeps who are not technically-minded can do it.
Speed to market
Regardless of which distribution channel you choose — social media, broadcast, the web or CCTV — you can get your content to market faster. You can also be confident of its accuracy, which is essential in sectors such as news and broadcast.
The popularity of video consumption continues to explode and not just for marketing or brand building purposes. Video can also be used in-house for employee training and dissemination of information — this is even more valid in the current era of enforced remote working.
The possibilities that video offers your business are endless: connecting with your audience through live streaming, creating interactive videos to engage your followers, explainer videos/tutorials, product demonstrations, communicating with stakeholders, promotional videos, broadcasting live events, vlogging and much more.
So, the more videos you create, the more storage you’ll need (although you don’t need to worry about exabytes unless you are Amazon, Google or Facebook).
In light of these unwieldy sizes of video files, the traditional method of handling them on premise is no longer viable. So, if you want to make your teams’ video management and collaboration much more efficient, you can either manage your workflows in the cloud or use a hybrid solution that conforms to your workflows.
Benefits of Max Storage
As we mentioned in an earlier blog post outlining Overcast MAX, Max Storage is like a BYOB (bring your own bottle) party. BYO Storage means you keep your unique account with AWS and our software will help you to manage your content!
Our hybrid solutions will sync with your on-premise servers: you can automatically upload your content to your account and be guaranteed secure cloud workflows.
Intelligent tiering also allows you optimise your costs based on your user actual activities, so you’ll save oodles of spondoolicks!
Artificial intelligence is the new sliced bread…although you can’t put chocolate spread on it!
But you can benefit from AI functions such as Transcribe and Image Recognition to add metadata — this will ensure you can search your content quickly and accurately using time-based parameters.
Technology is changing so fast these days that it’s hard to keep up and even harder to future-proof your content. But Max Storage is on the case. We will store your originals and create proxies that can be viewed on any device.
No problem with codecs either: your content will be available over any network.
Get in touch
If you have any questions about storage, live streaming or any of the Overcast MAX solutions, please do get in touch. Philippe would be happy to chat through your video collaboration and management needs — you can reach him on email@example.com or you can click here to contact us.
We’re delighted at the media interest in our recent announcement that, in collaboration with Kinesense, we have been granted 1.5m Funding for Overcast, under the Irish Government’s Disruptive Technology Innovation Fund to develop VISP: Video Intelligent Search Platform. This platform will use artificial intelligence to categorise and understand content for the security and entertainment markets. The three-year collaboration is expected to create 46 jobs.
The following news articles give more details about the new technology and our plans for global expansion:
“Overcast CEO Philippe Brodeur said: “The entertainment market is consolidating and there is a massive demand to make it easier to manage video content. As the company that is leading the development of solutions for all video workflows, we are delighted the Irish Government has backed us to develop a global standard for video asset management. The investment will help us to hire new people and move faster into a market under disruption.”
The new Video Intelligent Search Platform (Visp) will, according to Overcast chief executive Philippe Brodeur, be used by his company and Kinesense to target a €50bn global market and generate an estimated €9m of sales by 2024.
“There’s such a volume of content that they need to be able to search it and find what they’re looking for without having to scroll through it all. There just aren’t enough man-years to be able to do that,” Philippe Brodeur, the Overcast chief executive, said.”
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