By 2021, 90% of global organisations will rely on system integrators, agencies and channel partners to design, build and implement their digital strategies. Currently, less than 1% of eCommerce sites are video enabled whereas virtually all social is now video.
To make it as easy for teams to manage video as it is to manage a word document.
At the end of the day, it’s just data.
New developments in AI mean that many of the mundane technical tasks (like transcoding) can now be automated and optimised. By automating these tasks, video management can be expanded within an organisation to less technical employees creating efficiencies.
Developers are able to access APIs or services that allow them to maintain a “single point of truth” for the content while making it possible to easily develop new channels of distribution.
Scale your operations to be able to deliver video content to new channels from a single point of truth. Use simpler tools so that more employees can manage the content.
For years, we’ve been told that video is the best way to market our business. But they can be expensive and difficult to make. Here’s the problem: videos come in so many formats and are so huge that they’re difficult to store, share and collaborate on.