“Video content management via a portal interface is a strategic imperative.” — Aragon Research Globe for Enterprise Video, 2022
Strategically managing video content
If you create video content, you need to be strategic about managing video content!
The use cases for enterprise video are continuing to expand: marketing, sales, product demos, how-to videos, training, customer support, town halls, live streaming of events, to name but a few.
In a bygone era when video teams worked in the same office, managing the creation, production and distribution of video projects was reasonably doable. Not without challenges, though!
Remember the days of searching through hard drives looking for a clip you know you filmed but seems to have disappeared? Or couriering tapes to get clients/stakeholders to review draft edits, then waiting days for approval? Or ploughing through tapes to identify shots with a particular item (e.g. a bus) in them? Or transcribing the voiceover by hand in order to create subtitles?
Thankfully, you never have to endure those stresses again!
“Video is now poised to become the main form of content for enterprises. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.”
— Aragon Research Globe for Enterprise Video, 2022
This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.
The benefits to enterprises of using video are extensive. In this blog post, we will look at ways they can jump on the video bandwagon and use it to catapult them to success.
Video Is Key To Digital Transformation
Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is a core element of digital transformation.
When the COVID pandemic confined us to working from home, many of us thought it would be a temporary measure. But technology companies like Overcast rose to the challenge to provide cloud-based services that enabled remote teams to collaborate effortlessly on video projects.
For enterprise videos storage was cheaper, reviews/approvals were quicker, search was easier, distribution on different platforms was a breeze, and non-technical employees could do it all!
Movie directors were able to collaborate with film editors in other countries, saving film productions a lot of money on accommodation and subsistence costs.
Once enterprises realised how easy the process of remote video collaboration is, there was no going back! So, you never need to change out of your pyjamas!
Aragon’s research highlights that new video use cases are emerging for training, sales, customer service, entertainment, and support. Particular areas of growth include customer events and new areas such as telehealth.
TikTok Opportunities for Enterprise
There’s no denying the phenomenal rise of TikTok. It went from a niche platform hosting funny ‘home videos’ to one of the most popular apps in the western world, challenging the status of Facebook, Instagram and YouTube.
This could be due to the easy-to-use video creation tools that gave everyone the chance to become a TikTok star or the vast library of licensed music that freed TikTokkers from worrying about copyright. The billion-dollar advertising campaign across Facebook and Instagram didn’t hurt either!
But the most powerful tool TikTok uses to grab attention and keep people hooked is the celebrated “For You Page” and its algorithm, which becomes almost uncannily good at predicting what TikTok videos will pique your interest (The Guardian).
So, what does this mean for enterprises? Aragon’s take is that this “highly-addictive” delivery mechanism is ideally suited for rich media, such as video how-tos and video roleplays. Demand in areas such as sales or support is expected to rise.
Boost your video production
In our next post, we will look at more ways in which enterprises can use video to grow their business.
In the meantime, if you would like to know more about how to make video creation and distribution easier and more cost effective, contact us to get a free demo of our video management platform.
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy, as outlined in Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022.
Video Production in a Remote Working Era
The COVID pandemic jump-started an era of mass remote working, which meant that content creators — who rely on collaborative processes — struggled with video management: searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
The Streaming Wars
The confinement of people to their homes led to another disruptive influence: audience numbers for streaming content skyrocketed. En masse, viewers cut the cord with traditional broadcasters and turned their eyeballs to Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu and other streamers.
Upsurge in Video Marketing
Throughout 2021 the demand for content seeped into almost every industry and, in response, the creator economy became more sophisticated.
We’ve seen a significant increase in recent years in the numbers of digital-native ‘influencers’ and professional video creators as they build their personal brand through video. Add to that the rise and rise of video marketing among enterprises, and you get the picture: technology had to ‘fly fast’.
So, it was time to wave goodbye to video files stored on hard drives and face-to-face teamwork —it was time to embrace the cloud! Remote collaboration became a reality and will need to be a key part of enterprise strategy going forward.
Enterprises and video creators are also operating in a very competitive environment. Broadcast-grade technology such as Overcast’s video management platform — which facilitates effortless collaboration and an efficient workflow — will be essential to their survival.
Request A Demo
We’d be delighted to give you a demo of our platform — please click here to request one.
Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years with claims of faster speeds, better security and overall improvement in your business processes!
In simple terms, we will break down in this blog post what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.
Before “serverless”, there was just “server storage”, which meant that businesses and enterprises kept their files, images, videos, systems on physical servers. There were sorted in server rooms on-site at the business premise or in designated buildings near your business locations.
With serverless architecture, your assets are stored in cloud servers managed and owned by a cloud service provider such as AWS (Amazon Web Services). This allows you and your team to access your files from anywhere in the world quickly and securely.
How does Overcast use Serverless Architecture?
The Overcast platform is built cloud-native and serverless. It consists of a number of microservices — a major differentiator in the video asset management market. Overcast is a proud member of the AWS partner network. Overcast also deploys a suite of AWS Elemental services, including MediaConvert, MediaPackage and MediaLive.
We use AWS services to: – transcode your content into any format you require – store your content with fast upload and download tools
What are the benefits of being Serverless?
Doing business in today’s constantly changing environment means that enterprises need to move fast and be agile to take advantage of opportunities as they appear. Adopting a serverless architecture streamlines the setup process and allows you to deploy new projects quickly.
Serverless platforms enable businesses to quickly scale up services as demand grows since they are not limited by server capacity. At Overcast, you can store an unlimited amount of content but only pay for what you’re currently planning on using. It also means that increasing your capacity by 1TB, 5TB, 100TB is as simple as one request to our technical team!
Better user experience
User experience (UX) is greatly enhanced from serverless architecture. The nature of serverless platforms means there is no distance between the different “serverless” servers. This reduces the latency between them interacting with each other. This translates to a much faster and reactive experience for the final user.
It’s also possible to drastically reduce infrastructure and operational costs because you don’t have to maintain and service physical servers. One of the key benefits of serverless architecture is that you don’t have to pay for idle resources, which you would if you owned the servers yourself.
Serverless models like Overcast also allow you to monitor usage in real-time. This will enable you to tailor your use with your business requirements. This greater level of transparency will enable you to monitor your spending and improve the accuracy of budgets and resource allocation.
If environmental concerns are important to you, then “serverless” is a good fit for you. The data centres are built at scale to be energy efficient to achieve optimal utilisation and temperature. This leads to fewer carbon emissions than traditional data centres.
Another drawback to traditional data centres is the constant waste of resources while the servers are idle. Serverless computing becomes a solution to this matter by running on demand.
Bottom Line – how Serverless helps you?
Increased agility and instant scalability
Faster recall of assets
More reactive UI for all users
Overcast HQ provides a white-label, fully intuitive User Interface (UI) to allow your operational staff to exploit the power of the solution and the underlying serverless cloud infrastructure.
We deliver media pipeline management solutions designed to optimise existing video tech stacks, simplify complex video workflows, and facilitate all members of your team (not just editors and engineers) to manage video content.
Our platform enables teams to collaborate, search, review and approve, transcode effortlessly…and therefore spend up to 90% less time managing content. We are one of the very few solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.
We’d be delighted to talk you through all of this, so please feel free to reach out to our CEO Philippe Brodeur on firstname.lastname@example.org or click here to request a demo to find out how Video Content-As-A-Service will save you time and money while increasing revenue opportunities.
Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September. We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below:
If you are looking for a bespoke video workflow solution and want to learn more, please get in touch with Overcast CEO Philippe Brodeur — he’s always happy to talk! You can reach him on email@example.com or through the contact form on our website.
The following is a brief introduction to our Zahra Case Study which can be viewed in full below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files.
— Gina Miltiadou, Managing Director, Zahra Media Group
We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.
— Alan Breslin, Production Coordinator, Zahra Media Group.
Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.
After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content.
Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.
The following is a brief introduction to our Godolphin Case Study which can be viewed in full below.
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
Having four different storage systems led to several inefficiencies, including remembering how to use each platform and where to find assets.
“We needed a really good filing system that met people’s expectations when they were searching and didn’t lead them down a massive rabbit hole.”
During the planning phase, Overcast worked with Godolphin and CPL to standardise the descriptive metadata fields across the four platforms. They then introduced a unique ID system and built an ingest solution using APIs that could map all of the intelligence into a single, unified system.
The Result for Godolphin:
Time-saving:Content is ingested from around the world in real-time.
Cost Saving: The consolidation from four separate platforms to one has reduced subscription fees, training people to use them, and overheads required.
Security: Content is centralised in a single location so it can never go missing, and the content is accessed through a secure login.
Revenue: With more people being able to access more images, the plan over the coming years for Godolphin is to drive sales using more sophisticated content marketing.
One of the first things anyone asks when they are moving workflows to the cloud is, “How much is this going to cost me?”
It’s a fair question. And we can all go to the AWS or Azure calculator, plug in 25TBs and understand what it will cost to store that content for a month.
But what about the ingest cost, the egress cost, the transcode cost… and what are all those other parameters that the cloud providers list that can affect the cost?
Well, one of things that you will never get a straight answer to is how much your monthly costs are going to be. Why? Too many factors. Simply put, every application is built differently.
That’s why we build MAX Simulator.
Cloud digital asset management
Whether you call it a Media Asset Manager (MAM), a Production Asset Manager (PAM) or a Digital Asset Manager (DAM), a cloud digital asset management platform is the secret sauce when it comes to managing video content. The reason? Video was traditionally managed on premise by editors and engineers. Now social and marketing departments need access, as does corporate comms, product, sales and everyone else. It’s no longer reasonable to let “the video guy” hold the knowledge to the video kingdom.
The popularity of video means it’s no longer about whether you use it in business but rather how to leverage it.
Since coronavirus has forced many employees around the world to embrace remote working, it’s now trickier to collaborate on video projects. But a cloud digital asset management platform provides the solution — facilitating streamlined workflows, fast review and approvals, and easy transcoding to different formats.
Take it for a test drive
Which brings us back to cost: how much does is cost to use a cloud digital asset management platform?
You wouldn’t buy a new car without taking it for a test drive, would you?
Now you can test drive our video platform to calculate the investment required.
Max Simulator allows you to run a real-time simulation of your video workflows with more than 20 inputs. This will give you an understanding of the CSP (Cloud Service Provider) costs associated with storing and managing your content in the cloud.
The inputs include everything from archive size to number of users, concurrent users and activity levels for real pricing.
It’s very accurate since you only test what you plan to use. You can then add new services to project those costs too.
For example, we had one organization ask us how much it would cost to have 50,000 logins, 1,000 concurrent users working on the system 24 hours per day — and generating 3PB (petabytes) of content per year. To put that in context, it’s equivalent to 700,000 DVD quality videos. With that much content, you want to be fairly sure you know how much it is going to cost you to process it, let alone store it.
Benefits of Max Simulator
CSP costs can be an enigma — but running your workload over a short period of time using Max Simulator helps you better project cost infrastructure.
We know that your business is unique, so let us customise the inputs in Max Simulator to create an accurate understanding of costs specific to you.
Better than a calculator
Amazon Web Services (AWS) has a simple monthly calculator, which is useful for an initial estimate — but you’ll get a better picture by actually simulating a load on a real platform.
“The video streaming market is on track to become a $124.6 billion industry by 2025.”
— Grand View Research
There’s no doubting the burgeoning popularity of live streaming. The wide-ranging benefits to business who use it include:
access to a wider audience, unlimited by geographical or size constraints;
direct communication with customers and potential clients;
lower costs than running a real world event or traditional broadcast platforms;
viewers can access your live stream on any device, on the go;
the opportunity to grow your community;
involve viewers through live interaction;
the opportunity to cross-promote your social channels;
repurpose the content by sharing clips from the live stream afterwards;
take advantage of the SEO benefits of YouTube;
use analytics to evaluate the success of your live event.
In our previous blog post, we gave an overview of MAX, our suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless.
Max Live Streaming
You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.
If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!
It’s cloud-based adaptive HD streaming, so you are guaranteed a high quality result. You’ll never run out of bandwidth, which means you can be confident about being able to deliver the content to your audience the way you want to.
If you find that streaming is benefiting your business, you can easily scale up your live stream strategy — with no limits!
It’s quick and easy to set up; and once that’s done you can bring non-tech employees into the workflow and let them manage the content. If you’d like to create a channel, it’s as simple as dragging and dropping content.
We provide you with a network that has enterprise grade security. But while secure live streaming used to be prohibitively expensive, now your event can make money and you can re-invest it in your business.
Max Live Streaming is so easy that you can get up and running in seconds. What are you waiting for?
What else have we got?
In our next post, we’ll explore where to store and archive all those large video files and how to manage them effectively with Max Storage.
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM (digital asset management system) provides an effective, streamlined way to manage your digital assets. Many companies begin by using a tool like Dropbox, but then find they need much greater functionality. So they upgrade to a DAM that services the needs of their organisation.
But is your DAM future-proofed? It goes without saying that it needs to be cloud-based, but are there other elements of your digital asset management system that could be showing signs of needing mouth-to-mouth resuscitation?
Here are three of the key considerations when assessing if your DAM will stand the test of time.
With upscaling comes a vast increase in the size of your team, perhaps globally. So you need your employees in far-flung places to access assets as effortlessly as those in the office next door.
Also, we’re in the age of ‘big video’. Digital files are swelling in size (4K video) and, as if it wasn’t enough of a challenge to store such big files, a DAM must be able to transcode and render them automatically.
Add to this the need for fast file transfers and you’ve got yourself a whole lot of potential headaches if cracks start to show in your DAM.
2. A Seamless Workflow
Nothing sabotages productivity as much as a fractured workflow. Your DAM is your servant in this regard. It can automate laborious processes, thus freeing up your team’s time for more creative tasks.
Slow review and approvals on digital assets is also a common problem for organisations. Consumers’ voracious appetite for content, particularly video, needs to be satisfied but enterprises are struggling to keep up. If team members give feedback on a collaborative video project using time-stamped annotations and approve it through your DAM, this speeds up the time to market considerably.
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