Media Industry Predictions 2023
The media industry, like many other sectors, is constantly changing, and changing fast! So, the DPP has published media industry predictions 2023. This is the seventh year it has done …
Media Industry Predictions 2023
The media industry, like many other sectors, is constantly changing, and changing fast! So, the DPP has published media industry predictions 2023. This is the seventh year it has done …
Trends in the Acceleration of Video Management Technology
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.
The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
Serverless Architecture… what’s the point?
What is Serverless Architecture?
Serverless architecture, cloud services, cloud-native, big data, are all terms that have been thrown around over the last few years. With claims of faster speeds, better security and overall improvement in your business processes!
In simple terms, we will break down what being “serverless” means to us and, more importantly, what it means for you when you’re using serverless platforms.
Overcast Featured in DPP Media Supply Festival 2021
Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September.
We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below.
Zahra – a case study
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“”The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
Godolphin – a case study
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
How Much Does Cloud Digital Asset Management Cost?
One of the first things anyone asks when they are moving workflows to the cloud is, “How much is this going to cost me?”
It’s a fair question. And we can all go to the AWS or Azure calculator, plug in 25TBs and understand what it will cost to store that content for a month.
But what about the ingest cost, the egress cost, the transcode cost… and what are all those other parameters that the cloud providers list that can affect the cost?
No Limits To Your Live Streaming Ambitions
You don’t need to be in the media and entertainment industries to grow your business through live streaming. It can be used for in-house trainings, public events, town hall meetings, etc. — in fact, anything you can think of. But you need a simple, high quality, secure way to do it: say hello to Max Live Streaming.
If you’ve tried live streaming before, you may have experienced low quality streaming due to limitations in the available bandwidth — it’s a common problem with free services. No such worries with Max Live Streaming!
Is Your DAM Future-proofed?
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM provides an effective, streamlined way to manage your digital assets. But is yours future-proofed? Here are three of the key considerations when assessing if your DAM will stand the test of time.
Get Your Head Out Of The Cloud And Your Video Files Into It
Size matters. And when it comes to video file sizes — things are just getting bigger. Over the last decade, we’ve graduated from standard definition to high definition, 2K, 4K and now 8K. Combine that with image enhancement technologies and we are talking about file sizes ballooning. But it’s not just the media and entertainment industries that are chasing higher quality; businesses and brands are jumping on the bandwagon too. So just what are the implications for businesses?