DAM for Enterprise
Your business is complicated. It has many different people in many different divisions doing many different things. Unsurprisingly, they all have unique ways of interacting with your products, services, clients, and assets.
A DAM (digital asset management system) provides an effective, streamlined way to manage your digital assets. Many companies begin by using a tool like Dropbox, but then find they need much greater functionality. So they upgrade to a DAM that services the needs of their organisation.
But is your DAM future-proofed? It goes without saying that it needs to be cloud-based, but are there other elements of your digital asset management system that could be showing signs of needing mouth-to-mouth resuscitation?
Here are three of the key considerations when assessing if your DAM will stand the test of time.
1. Growth Strategy
As your company scales up and your content production increases, your assets will also expand in terms of number and complexity. Now is the time to ask yourself, “What is our growth strategy and will our DAM go the distance?”
With upscaling comes a vast increase in the size of your team, perhaps globally. So you need your employees in far-flung places to access assets as effortlessly as those in the office next door.
Also, we’re in the age of ‘big video’. Digital files are swelling in size (4K video) and, as if it wasn’t enough of a challenge to store such big files, a DAM must be able to transcode and render them automatically.
Add to this the need for fast file transfers and you’ve got yourself a whole lot of potential headaches if cracks start to show in your DAM.
2. A Seamless Workflow
Nothing sabotages productivity as much as a fractured workflow. Your DAM is your servant in this regard. It can automate laborious processes, thus freeing up your team’s time for more creative tasks.
Slow review and approvals on digital assets is also a common problem for organisations. Consumers’ voracious appetite for content, particularly video, needs to be satisfied but enterprises are struggling to keep up. If team members give feedback on a collaborative video project using time-stamped annotations and approve it through your DAM, this speeds up the time to market considerably.
3. Artificial Intelligence
While your team are busy working smarter, your DAM should be leveraging its smarts too. Through artificial intelligence (AI), a video DAM will enable you to search your video clips for words, objects, colours, sounds, settings, events and facial recognition. Goodbye and good riddance to the bad old days of trawling through hard drives to find that spectacular shot you remember filming but cannot locate.
The Inside Track
Our CEO Philippe Brodeur would be delighted to share his knowledge on future-proofing a video DAM, so please feel free to email him on firstname.lastname@example.org or tweet him: @philippebrodeur
Are you involved in any aspect of sports production, content creation or distribution? If so, why not swing by the SVG Summit 2018 at the New York Hilton Hotel today and tomorrow (10th and 11th December). There’s so much to check out in terms of the latest in digital sports video technology such as augmented reality, machine learning, workflows, digital ad insertion and the impact of 5G.
All Hail The Cloud
As in previous years, the SVG Summit will feature a Cloud and Virtualisation Workshop. This seminar will be full of tips and tricks about cloud-based production and media asset management workflows which are being used by sports-media organisations. It will give insight into how the cloud, virtualisation and SaaS are transforming video production.
This transformation will be discussed by a panel that will include Scott Bounds of Microsoft and Rick Gilpin of Google Cloud. They’ll talk about how the entire video-production ecosystem is undergoing a makeover: from storage and editing to encoding and transcoding and beyond.
Cutting Edge Technologies
Another fascinating panel discussion will explore what’s new for digital sports content creators and distributors. 5G cellular connectivity is on the horizon; AI is putting its stamp on the clipping and enhancing of highlights and social media content; and UHD/HDR streaming has the potential to make a big difference to those live streaming to compatible Smart TVs. Experts will share what needs to happen next.
Every minute counts when it comes to getting post-produced content out across social media and other digital channels. Your team’s creative vision is challenged by tight timelines. Your business obligations might not match internal resources. So what do you do? A case study at the summit will show how production teams at MLB Network have adopted an agile workflow to get both internal and external stakeholders reviewing media faster from the first version to final delivery.
The summit will also feature keynotes by some of the biggest names in sports TV.
Brad Boim will talk about how heading into the 2018 NFL season, NFL Media upgraded its asset management system to enhance metadata tagging with the ingestion of GSIS data, Next-Gen Stats and Speech-to-Text transcriptions into their MAM. This extra metadata has enabled producers to run deeper searches within the database.
Charlie Ebersol, who has created a new American pro football league, will give a presentation on how video production and distribution technology will play a key role in it.
Fresh off a busy year when NBC Broadcasting/NBC Sports Group broadcast the Super Bowl, the Winter Olympic Games and the FIFA World Cup, its chairman Mark Lazarus will reflect on the successes and challenges of 2018 and examine issues and opportunities facing the live sports production industry.
If you’re interested in how to fill stadiums for matches, then don’t miss the panel discussion on how teams in the New York area attract fans to the stands game after game, using tech tools from larger-than-life video displays to mobile gaming.
AR, AI and Machine Learning
Other panel discussions will look at new ways to use Augmented Reality technology, camera tracking and data visualisation to give much more impact to a sports production and whether 1080p HDR sports production workflows are the sweet spot in terms of cost and performance.
There will also be a Sports Content Management Workshop exploring AI versus machine learning. It will tease out how major sports-media organisations are leveraging AI and machine learning for speech-to-text and translation; object and facial recognition; automated personalisation and content discovery.
The 2018 SVG Summit is also the go-to place for one-on-one conversations, case studies, tech showcases and insights into trends shaping the future of the sports-media business.
Overcast HQ CEO Philippe Brodeur will be at the SVG Summit 2018 and would be delighted to show you our video platform. If you would like to meet up with him and chat about all things video, please tweet him: @PhilippeBrodeur or email email@example.com