Creators enjoy the activities that are the focus of their content. They derive pleasure from sharing their work with others and receiving appreciation for their creativity.
Plus, the more time they spend creating content, the happier they are.
Is posting daily more fulfilling than making money?
In an earlier blog post, we looked at the drive that creators have to earn money, both from being an influencer and owning a creative business. So, how much influence does making money have on a creator’s mood compared to sharing their content online?
Well, Adobe’s study shows that creating social media content on a daily basis drives as much happiness as making money.
Sounds too good to be true. Is it?
Being a creator is not without its challenges to maintaining a positive mood. Social pressures and the demands of creative work can be difficult for creators to balance, with an average of 37% of creators saying social media causes them anxiety. This was highest among influencers (52%) and business owners (57%).
Another interesting finding is that 38% of creators say creating content as part of their work negatively impacts on their ability to be creative. This, again, was felt most strongly by influencers (58%) and business owners (60%).
So, why do they keep creating?
No job in the world is without its challenges…and we all need motivations to move us forward during times of stress. Creators find that creating content fuels their creativity and personal fulfilment, and this is their driving force to continue creating.
Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?
Location, location, location. We’ve often heard this said in relation to choosing a place to live, but it also relates to the creator economy. It appears that living in a creator hotspot leads to happier creators!
So, where are these high concentrations of creators located? Well, the US, Brazil, Spain, Australia and the UK are the top hotspots.
Do happier creators produce more content?
Guess what?! The happier the creators, the more content they create! Zipadeedoodah!
The same countries top the poll in this regard too. People in these hotspots tend to describe themselves as most creative, and creator economy trends demonstrate a positive relationship between happiness and the frequency of content creation.
We know that creating and managing content can take up a lot of time…but not with our platform! Click here to request a free demo of Overcast’s platform and you’ll be amazed at how much simpler and faster creating content can be.
Being the Head of Creative Services isn’t an easy remit. It involves managing a team of people, all of whom have their own ways of creating visual and graphic content. It also involves meeting tight deadlines, which can be tricky on a project that requires a lot of input from different people. And it demands leadership because the buck stops with you in terms of delivering projects to your clients—on time and within budget — that are aligned to corporate goals.
While juggling all of these challenges, you’re aiming to deliver top quality content, cultivate a strong brand voice through that content, and ensure consistency of brand messaging through digital marketing channels.
Ease of Collaboration
Every project is unique, requires different deliverables and involves the collaboration of your creative team. Some projects may involve the input of creatives who haven’t collaborated with each other before. Each user is used to their own way of working, so it falls to you to ensure the workflow is efficient and problem-free.
A technology platform that facilitates a seamless process will be your best friend. You can then be confident that creatives can collaborate on their drafts, including large video files, in a shared private cloud space where each version is saved. This allows you to ensure that everyone is adhering to the remit and is ‘on message’.
Fast Review and Approvals
Once the creative services team has agreed on a close-to-final draft, you’ll need to get feedback from stakeholders, management and clients as quickly as possible. Since some of these may be on the road, they need to be able to share their comments from any device anywhere in the world. Instant commenting — like instant messaging — facilitates real-time feedback. Oh, we need to stamp all comments with timecodes from the video so your team knows exactly what part of the video the feedback refers to.
All of these features of a digital asset management (DAM) platform ensure your reviews and approvals save lots of time — up to 75% time-saving if you use Overcast HQ.
Search and Ye Shall Find
How much time is lost through searching for a clip or an asset, only to discover that it was in the DAM all along but not tagged? This can significantly delay the delivery of a project and compromise your relationships with clients. A powerful filtering system should also allow you to find your content in other ways: by date, file type, project, keyword, image or phrase.
Pumping out compelling marketing content constantly can also be a challenge, especially since consumers are demanding personalized content. A recent Adobe survey showed it takes brands, on average, 17 hours to create a single piece of short-form content. This rises to 27 hours to create a single piece of long-form content, such as video. The survey concluded that it takes companies, on average, 12 days to take a single piece of content to market!
A key way to slash that time is to use a DAM that transcodes clips at the touch of a button and publishes it in formats optimized for just about everything — from broadcast quality to Facebook or even Kindle.
Future-proof Your Workflow
Planning for future growth is likely to be part of your role and as you expand, so does your team and your content output. You may already be working with a DAM, but is it suitable for your future needs or are cracks starting to show?
We’re in an era where 4K isn’t unusual and resolutions will continue to improve. This will result in larger and larger file sizes. Not only does your DAM need to be able to store such big files, but it must also be able to transcode and render them automatically. Otherwise, you’ll have long delays and may have to engage an editor or technician to break the deadlock.
The Brand Champion
As the champion of your brand, you inspire and lead your team. You manage relationships with stakeholders and clients. You spearhead your company’s culture through marketing materials. Why not invest in a DAM that serves your content needs and allows your talent, capability and vision to shine?
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