What Have We Learned About Remote Working With Video — Part 1

Remote working: the challenges for video production

In 2019, remote working was a foreign concept. We were all happily working side-by-side in our workplaces: brainstorming ideas in the boardroom, solving problems at team meetings and enjoying chats with colleagues at the water cooler. 

But in 2020 the world changed. The coronavirus pandemic swept across the globe and we suddenly had to embrace working from home. 

Home offices were makeshift at first, with some people working on laptops balanced on their laps as they sat on their beds. But as the impact of the virus worsened, we’ve all had to look at longer term solutions. 

In many cases, getting a suitable chair, desk and eye-level monitor was the easy part. Reimagining work processes that previously involved face-to-face collaboration and access to technical experts was trickier.

Video production is a classic example. So when remote working and video production have to go hand-in-hand, what does everyone need?

  • Phase 1: it’s all about getting up and running.
  • Phase 2: it’s all about sharing, collaborating and distributing faster and easier.

One option is virtual workstations but they require business-grade bandwidth to work and very few remote workers have that at home.

So the ideal solution is a cloud-native Video Content-as-a-Service platform.

Big team / dispersed collaborators

In the office it was easy enough to drop in on the editor to review something, call IT if you needed a file reformatted, or bump into the client services director to ask for an opinion. That’s all changed. 

What hasn’t changed are deadlines and it has become increasingly difficult to share and collaborate on content. That’s why working on a cloud platform with proxies (generally 1% the size of an original piece of content) is the key to collaborating on video remotely — it streamlines the process of sharing, reviewing, annotating, searching and approving video content.

Technology needs to be an enabler — and uncomplicated

Working with video has traditionally been managed by editors, camera operators and engineers. But it doesn’t need to be. 

Just as the UI of a smartphone can mask incredible computer power, the UI of video processing platform like Overcast can mask a lot of tech. 

If you need your content to distribute on the web, mobile, social, in-store screens, broadcast TVs (it doesn’t matter what) then it should be as easy as pushing a button and automating all the tech processes. And it is!

Fast and efficient Review and Approvals

Reviewing and approving content was often the slowest part of the video lifecycle. Whether it is new content being created, or archive being reworked, getting senior eyeballs on the content can slow the process to a snail’s pace. 

The concern in relation to remote working is whether that review and approvals process would be even slower. But not so — depending on the platform you choose.

Some companies use Slack and Teams, which are fine for Word docs but are not designed for video — because when you really want to make changes you need to be able to draw on the screen or log the timecode. 

This is all automated on Overcast — and you can also audit when the reviewer has screened the content.  

In the second part of this blog post, we’ll look at how to make metadata work for you, how to increase speed to market, and the importance of security in a remote working landscape.

So tune in then and in the meantime enjoy not having to commute to work!

Video Content-as-a-Service: Manage Video Content Better

Managing video content

In 2018, the global Enterprise Video market size was US$3.68 billion and it is expected to reach US$10.4 billion by the end of 2025 (MarketWatch). Staggering, eh?

This continuing explosion in the popularity of video has made it a must-have tool for publishers, broadcasters, brands, creatives, agencies and, of course, video tech companies.

When teams in an organisation produce video content (and it really doesn’t matter how much), they need to be able to easily access it, re-use it, collaborate on it, and share it on various platforms in different formats. But video content is complex so existing content management systems don’t cope with it well and can be very problematic when you want to scale your operations.

Key challenges

In Gartner’s report on how to use Content-as-a-Service (CaaS), it identifies the key challenges as:

  • New channels emerge and, to support them, we create new silos of content, causing fragmentation and increasing complexity; 
  • Businesses looking to move away from monolithic architectures and large, single-vendor implementations must choose a home for their customer-facing content.

Content-as-a-Service vs DAM

These challenges may not be solvable through the digital asset management (DAM) system — in fact, your DAM may well be your biggest problem. So let’s take a look at five ways in which CaaS is fundamentally different from a DAM:

  • CaaS is in the cloud — DAM started on premise and is legacy technology;
  • CaaS provides micro-services — it’s not a monolith;
  • Easy to use — no need to be a librarian or highly trained;
  • Low cost — you only pay for what you need;
  • It’s a service — not a product. We describe Services in what they do. Whereas we describe Products by how they look.

Now here’s the techie stuff

Content-as-a-Service is the creation, management and delivery of content via a headless approach, usually, an API serving JSON, decoupled from presentation tiers. In digital commerce, this often also combines elements of PIM and WCM.

Er…thanks for that, Gartner. For those of us that don’t speak techie, could you draw us a picture?

Uses of Content-as-a-Service

  • Enhance and improve existing content channels without re-platforming. 
  • Extend content to new channels while retaining consistency and continuity. 
  • Consolidate multiple content silos into a single, cross-channel service. 
  • Deliver part of an API-oriented architectural approach for new digital initiatives.

Solve the problem

CaaS provides an emerging solution to the problem of managing video content. Some include DAM capabilities and/or video integration. We’d be delighted to explain more about how Content-as-a-Service will work with your existing DAM to help you save time and money on video management. Just click here to start the conversation.

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