The Role of Video in Digital Transformation

The role of video in digital transformation

In 2020 workplaces as we knew them experienced massive unexpected disruption. 

Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects. 

This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video! 

Use cases for enterprise video

Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.

But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.

“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.

Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay. 

How to handle large video files

However, delivering so many business functions through video was not without its challenges.

Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images. 

But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.

Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?

This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.

Enterprise live streaming

“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research

This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!

MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does. 

It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security.  So, what are you waiting for?

Get a free demo of our video management platform

Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.

Cloud Storage: How To Stop Paying Ridiculous Margins

Overcast MAX #2: Max Storage

Why use video?

The popularity of video consumption continues to explode and not just for marketing or brand building purposes. Video can also be used in-house for employee training and dissemination of information — this is even more valid in the current era of enforced remote working. 

The possibilities that video offers your business are endless: connecting with your audience through live streaming, creating interactive videos to engage your followers, explainer videos/tutorials, product demonstrations, communicating with stakeholders, promotional videos, broadcasting live events, vlogging and much more.

Size matters

Video files are large — but how big is big? 

  • 1 bit (b) = only capable of storing a single binary digit: either a 1 or 0.
  • 1 byte (B) = 8 bits … about what you need to store a single character of text. 
  • 1 kilobyte (KB) = 1,024 bytes … it takes around 10 KB to store a single page of plain text.
  • 1 megabyte (MB) = 1,024 KB … the equivalent of a 400-page book.
  • 1 gigabyte (GB) = 1,024 MB … streaming Netflix Ultra HD video uses about 7 GB per hour.
  • 1 terabyte (TB) = 1,024 GB … equivalent to 500 hours worth of movies.
  • 1 petabyte (PB) = 1,024 TB … one year of CCTV video for an average police department amounts to 1.5 PB.
  • 1 exabyte (EB) = 1,024 PB … 5 EB is equivalent to all the words ever spoken by humankind.

How To Geek

So, the more videos you create, the more storage you’ll need (although you don’t need to worry about exabytes unless you are Amazon, Google or Facebook).

Max Storage

In light of these unwieldy sizes of video files, the traditional method of handling them on premise is no longer viable. So, if you want to make your teams’ video management and collaboration much more efficient, you can either manage your workflows in the cloud or use a hybrid solution that conforms to your workflows.

Benefits of Max Storage

Cost Optimisation

As we mentioned in an earlier blog post outlining Overcast MAX, Max Storage is like a BYOB (bring your own bottle) party. BYO Storage means you keep your unique account with AWS and our software will help you to manage your content! 

Our hybrid solutions will sync with your on-premise servers: you can automatically upload your content to your account and be guaranteed secure cloud workflows.

Intelligent tiering also allows you optimise your costs based on your user actual activities, so you’ll save oodles of spondoolicks!

Metadata Enrichment

Artificial intelligence is the new sliced bread…although you can’t put chocolate spread on it! 

But you can benefit from AI functions such as Transcribe and Image Recognition to add metadata — this will ensure you can search your content quickly and accurately using time-based parameters.

Future-proofed content

Technology is changing so fast these days that it’s hard to keep up and even harder to future-proof your content. But Max Storage is on the case. We will store your originals and create proxies that can be viewed on any device. 

No problem with codecs either: your content will be available over any network.

Get in touch

If you have any questions about storage, live streaming or any of the Overcast MAX solutions, please do get in touch. Philippe would be happy to chat through your video collaboration and management needs — you can reach him on info@overcasthq.com or you can click here to contact us.

Boost Your Video Production To The MAX

Boost your video production to the MAX

The two long years of working from home during the COVID pandemic forced us to grapple with the unexpected challenges of remote working. 

For teams collaborating on video production, most have found that sharing/downloading video content is problematic, reviews and approvals are slow, workflows are clunky (at best), and speed to market isn’t speed at all (quite the opposite!)

Video production made easy

For compact teams and small businesses, Overcast provides off-the-shelf SaaS solutions, but larger organisations will need a solution that includes a more complex tech stack, seamless collaborative workflows and best-in-class security.

Enter Overcast MAX, a suite of next-generation cloud applications for production, collaboration, storage and distribution that makes remote video collaboration effortless. 

So, how does Overcast MAX work? Well, it’s a managed SaaS solution that improves your workflow and tech stacks through nine tailored products.

Max Live Streaming

“The global video streaming market size was valued at USD 59.14 billion in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 21.3% from 2022 to 2030.” 

Grand View Research

Max Live Streaming is a simple, secure, low-cost way to live stream broadcast events, town hall meetings, training and everything else you can think of. You can get up and running in seconds and scale up to your heart’s content. Even non-techies can do it!

Max Storage

Storage is one of the top concerns in relation to video production since video files are large and complex. Not a problem. You’re no doubt familiar with parties where you BYOB (bring your own bottle) — this occasion allows you to BYO storage. Best party trick ever!

With Max Storage, you can manage your workflows in the cloud or with a hybrid solution that conforms to your workflows. Not to mention the awesome benefit of future-proofing your content.

Max Transcribe

Transcribing is a slow, laborious and mundane task. But it’s a piece of cake with Max Transcribe, which uses the latest AI and Machine Learning to transcribe the audio content in a video. This makes your content immediately searchable and findable using time-stamps, plus you get your video content to market quicker.

Max Recognition

Remember a time when you had to spend ages scrolling through tapes searching for an amazing shot you know you filmed but cannot locate? Fortunately, those days are gone. Max Recognition uses the latest AI and Machine Learning to identify people, places, objects and events in videos and images. Also useful for managing archive footage.

Max User Interface (UI)

Every sector has its own jargon. For example, the media industry would refer to “assets” and “projects”, while the security industry talks about “evidence” and “cases”. Max UI is service-designed to allow you and your business to use the terms that are relevant to your industry.

Max Orchestrate

Technology is changing so fast these days that sometimes it’s hard to keep up. Monolithic architecture and legacy technology will stymie your workflows. So, if you need to simplify complex tech stacks and add/subtract new services, Max Orchestrate is the magic pill.

Max Identity

Naturally, when choosing a technology solution, security and identity protection are key concerns. No need to worry: Max Identity includes Single Sign On (SSO) and a number of Identity Security Techniques, including two-factor authentication, multi-factor authentication and auto logoff.

Max Editor

Max Editor is designed to ensure your audio-visual and graphics editors can use their preferred platforms — like Adobe or Avid — and still benefit from optimised cloud workflows. It’s secure. It’s speeds up collaboration. And you don’t have to download any content. Yay!

Max Simulator

Whether you are planning to invest in a cloud-based asset management platform for the first time or you need to expand your existing one, you’ll need to assess the cost and ROI, right? 

Throw your calculator in the bin! Max Simulator uses 20+ inputs to run an accurate simulation to help you fully understand your hosting and storage costs.

Overall benefits of Overcast MAX

With Overcast MAX Modules you can take back control of your IT infrastructure. In the following series of blog posts, we’ll delve deeper into each product to illustrate how you can reduce your costs, accelerate operational efficiencies, and aid competitiveness. First up: Max Live Streaming.

In the meantime, if you’d like to chat about your specific video asset management needs, we’d be delighted to help you to identify the ideal solution for your business. Email us on info@overcasthq.com or click here to get in touch.

DAM! Enterprise Video Is So Popular — Part 2

In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we explored the critical importance of enterprise video to the digital enterprise but discovered that it’s on a collision course with digital asset management.

Here, in Part 2, we’ll examine the need for streamlined UX and collaboration, along with the huge benefits of AI. 

Get With The Cool Kids

The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.

Video management is not just about pre-recorded narrative content that’s shot and edited. Live event capture is one of the big trends now, whether it’s a town hall meeting, a university lecture or a corporate event. Advances in capture technology, auto-tagging, and the ability to upload content to a cloud repository can enable quicker access to captured video. And in this age of instant gratification, that speed of access and search is critical.

Global Collaboration

The constantly-expanding functionality of video DAM (digital asset management) platforms facilities geographically-dispersed teams to collaborate on videos. Such platforms also make it easier for the average knowledge worker to edit and publish videos with little or no technical knowledge, thus lowering the barrier to entry to enterprises to leverage video. 

The architecture for enterprise video and DAM is evolving

Storage is a big concern for enterprises in this age of big video, however, a platform that provides a central file repository can facilitate a high-volume production company to meet its ambitions to scale up.

Analytics: The Secret Weapon

We’ve all been there: searching hard drives for a fabulous shot that we remember filming but cannot locate. Enter artificial intelligence. AI enables you to search your video clips for objects, events, settings, colours, words, sounds and facial recognition. Think of the implications for the healthcare, security, and insurance sectors (to name but a few). The transcription of video audio also enables better search. 

Aragon Research forecasts that this means enterprises will be able to predict activities and then react in real-time, whether the situation involves transportation, corporate meetings, university classrooms, or large sporting events — and that this is a space to watch closely. 

In Part 3 of this blog post series, we’ll delve into the essential components of a video DAM platform.

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