MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.
In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.
MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.
In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.
There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.
In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.
However, the ‘players’ — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable any more.
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy.
The COVID pandemic jump-started an era of mass remote working, which meant that video creators — who rely on collaborative processes — struggled with searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September.
We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“”The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
It’s said that video content is made three times: once in the scripting, once in the filming, and once in the editing.
In the first part of this blog post series, we delved into the planning stage of video production: identifying your audience, scripting and shoot prep.
In this second part of our blog post series on video production, we’ll give you tips and tricks for a successful shoot.
We are in a golden age of video as a business tool — it’s no longer used just for marketing but for many other business functions too: sales, corporate communications, training, testimonials, and much more.
Combined with this proliferation of video benefits for enterprises, the democratisation of video has made video a “must have” rather than a “nice to have”.
Video, until recently, was a very specialised craft that was handled by editors and engineers. They traditionally used a MAM — Media Asset Manager — to store, share and manage their content. MAMs are different from DAMs — Digital Asset Managers — in that they deal only with video content.
Innovation is essential in today’s fast-changing technology-dependent business environment. An ever-increasing number of companies are using video for marketing, sales, internal communications, training, tutorials, and many more business functions.
But video requires collaboration and we’re in an age where remote working is more the norm than the exception. So, how can teams collaborate effortlessly on video if they are in separate locations?
The popularity of video consumption continues to explode and not just for marketing or brand building purposes. Video can also be used in-house for employee training and dissemination of information — this is even more valid in the current era of enforced remote working.
The possibilities that video offers your business are endless: connecting with your audience through live streaming, tutorials, product demos, promotional videos, vlogging and much more.
Video files are large — but how big is big?
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