“Video is now poised to become the main form of content for enterprises. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.”
— Aragon Research Globe for Enterprise Video, 2022
This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement.
The benefits to enterprises of using video are extensive. In this blog post, we will look at ways they can jump on the video bandwagon and use it to catapult them to success.
Video Is Key To Digital Transformation
Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is a core element of digital transformation.
When the COVID pandemic confined us to working from home, many of us thought it would be a temporary measure. But technology companies like Overcast rose to the challenge to provide cloud-based services that enabled remote teams to collaborate effortlessly on video projects.
For enterprise videos storage was cheaper, reviews/approvals were quicker, search was easier, distribution on different platforms was a breeze, and non-technical employees could do it all!
Movie directors were able to collaborate with film editors in other countries, saving film productions a lot of money on accommodation and subsistence costs.
Once enterprises realised how easy the process of remote video collaboration is, there was no going back! So, you never need to change out of your pyjamas!
Aragon’s research highlights that new video use cases are emerging for training, sales, customer service, entertainment, and support. Particular areas of growth include customer events and new areas such as telehealth.
TikTok Opportunities for Enterprise
There’s no denying the phenomenal rise of TikTok. It went from a niche platform hosting funny ‘home videos’ to one of the most popular apps in the western world, challenging the status of Facebook, Instagram and YouTube.
This could be due to the easy-to-use video creation tools that gave everyone the chance to become a TikTok star or the vast library of licensed music that freed TikTokkers from worrying about copyright. The billion-dollar advertising campaign across Facebook and Instagram didn’t hurt either!
But the most powerful tool TikTok uses to grab attention and keep people hooked is the celebrated “For You Page” and its algorithm, which becomes almost uncannily good at predicting what TikTok videos will pique your interest (The Guardian).
So, what does this mean for enterprises? Aragon’s take is that this “highly-addictive” delivery mechanism is ideally suited for rich media, such as video how-tos and video roleplays. Demand in areas such as sales or support is expected to rise.
Boost your video production
In our next post, we will look at more ways in which enterprises can use video to grow their business.
In the meantime, if you would like to know more about how to make video creation and distribution easier and more cost effective, contact us to get a free demo of our video management platform.
In 2020 workplaces as we knew them experienced massive unexpected disruption.
Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.
This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!
Use cases for enterprise video
Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.
But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.
“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.
Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay.
How to handle large video files
However, delivering so many business functions through video was not without its challenges.
Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images.
But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.
Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?
This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.
Enterprise live streaming
“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research
This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!
MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does.
It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security.So, what are you waiting for?
Get a free demo of our video management platform
Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.
Creators enjoy the activities that are the focus of their content. They derive pleasure from sharing their work with others and receiving appreciation for their creativity.
Plus, the more time they spend creating content, the happier they are.
Is posting daily more fulfilling than making money?
In an earlier blog post, we looked at the drive that creators have to earn money, both from being an influencer and owning a creative business. So, how much influence does making money have on a creator’s mood compared to sharing their content online?
Well, Adobe’s study shows that creating social media content on a daily basis drives as much happiness as making money.
Sounds too good to be true. Is it?
Being a creator is not without its challenges to maintaining a positive mood. Social pressures and the demands of creative work can be difficult for creators to balance, with an average of 37% of creators saying social media causes them anxiety. This was highest among influencers (52%) and business owners (57%).
Another interesting finding is that 38% of creators say creating content as part of their work negatively impacts on their ability to be creative. This, again, was felt most strongly by influencers (58%) and business owners (60%).
So, why do they keep creating?
No job in the world is without its challenges…and we all need motivations to move us forward during times of stress. Creators find that creating content fuels their creativity and personal fulfilment, and this is their driving force to continue creating.
Now we’re getting into the fascinating stuff in relation to creator economy trends! How happy are content creators? What influences their state of mind? Do happier creators make more content? And where are all of these content-happy campers?
Location, location, location. We’ve often heard this said in relation to choosing a place to live, but it also relates to the creator economy. It appears that living in a creator hotspot leads to happier creators!
So, where are these high concentrations of creators located? Well, the US, Brazil, Spain, Australia and the UK are the top hotspots.
Do happier creators produce more content?
Guess what?! The happier the creators, the more content they create! Zipadeedoodah!
The same countries top the poll in this regard too. People in these hotspots tend to describe themselves as most creative, and creator economy trends demonstrate a positive relationship between happiness and the frequency of content creation.
We know that creating and managing content can take up a lot of time…but not with our platform! Click here to request a free demo of Overcast’s platform and you’ll be amazed at how much simpler and faster creating content can be.
Boom! The creator economy grew exponentially between 2020 and 2022. More than 165 million people have started creating their own content since 2020, according to Adobe’s ‘Creators In The Creator Economy’ global study. Brazil showed the highest increase at 69% with Korea a close second at 62% and Spain in third on 57%.
Millennials dominate the creator economy
Gen Z’s videos frequently trend on TikTok, giving the impression that Gen Z is supercharging the creator economy, but it’s really millennials leading the way, so says YPulse. Adobe agrees: its survey shows that more than 40% of creators globally are millennials.
While content creation is an extremely popular activity among both males and females, the study shows the number of male creators slightly higher at 52%.
Video first in the creator economy
In our blog post on the impact of the creator economy, we touched on one of the key trends in that market: a video-first approach. With TikTok’s mega-success, the continued popularity of YouTube, and apps like Instagram prioritising videos in users’ feeds, it’s hardly surprising that video is the go-to format for most creators.
There’s no denying the domination of video with more than two billion monthly active users on YouTube and one billion on TikTok.
In our last post, we looked at trends in the acceleration of video management technology, which is driven by factors such as remote working, the ever-increasing demand for streaming content, and the rise of video content creators.
However, the ‘players’ who are creating video — streamers, creators, and enterprises — have had to face the reality that the old way of working with video simply isn’t viable anymore.
The impact of the pandemic on creating video
The pandemic sent video creators and enterprise employees scuttling back to their houses where they had to rustle up home offices. That, in itself, was a challenge but then they faced the hair-tearing-out problems of collaborating remotely on video projects: how to find clips they needed, how to enable shared access to different versions, how to get reviews/approvals, how to execute simple edits, etc.
Streamers and video creators scrambled to find technological solutions to these challenges. Initially, these were solutions designed to “get by”. But now the new, more efficient media pipeline management workflows are being adopted as the new status quo, and technology has improved to fulfil those needs.
That trend is set to continue: the report also illustrated that in the subsequent 12 months, 44% anticipating a significant increase.
How video technology is improving
Traditionally video content creation, broadcasting and distribution required skilled practitioners and specialist equipment. But there’s a growing demand for technology that simplifies those processes and makes them accessible to people who don’t have video production experience: 83% of respondents quoted in the report believe their company would create more video content if technology made it easier to do so.
However, “easy” doesn’t mean “low quality”. Consumers demand high-quality video, so creators are seeking technologies that facilitate them to make professional-grade content to integrate into a tech stack, as illustrated in Silverwood Partners’ report:
How to manage your media pipeline
A media asset management platform empowers your team to collaborate on video projects effortlessly. Overcast’s SaaS platform future-proofs your video production operation, and you can simulate your costs before investing.
We’d be delighted to give you a demo of our platform — please click here to request one.
Are digital natives planning to take over the world? You may well think so if you look at the media technology industry, where trends support an increasingly digital-native economy, as outlined in Silverwood Partners’ Media Technology: Strategic Industry Analysis 2022.
Video Production in a Remote Working Era
The COVID pandemic jump-started an era of mass remote working, which meant that content creators — who rely on collaborative processes — struggled with video management: searching for clips, reviews and approvals, tracking assets, transcoding, etc. This accelerated technological innovation…as tech companies raced to meet the needs of a broad range of video creators and media companies.
The Streaming Wars
The confinement of people to their homes led to another disruptive influence: audience numbers for streaming content skyrocketed. En masse, viewers cut the cord with traditional broadcasters and turned their eyeballs to Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu and other streamers.
Upsurge in Video Marketing
Throughout 2021 the demand for content seeped into almost every industry and, in response, the creator economy became more sophisticated.
We’ve seen a significant increase in recent years in the numbers of digital-native ‘influencers’ and professional video creators as they build their personal brand through video. Add to that the rise and rise of video marketing among enterprises, and you get the picture: technology had to ‘fly fast’.
So, it was time to wave goodbye to video files stored on hard drives and face-to-face teamwork —it was time to embrace the cloud! Remote collaboration became a reality and will need to be a key part of enterprise strategy going forward.
Enterprises and video creators are also operating in a very competitive environment. Broadcast-grade technology such as Overcast’s video management platform — which facilitates effortless collaboration and an efficient workflow — will be essential to their survival.
Request A Demo
We’d be delighted to give you a demo of our platform — please click here to request one.
Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September. We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below:
If you are looking for a bespoke video workflow solution and want to learn more, please get in touch with Overcast CEO Philippe Brodeur — he’s always happy to talk! You can reach him on email@example.com or through the contact form on our website.
The following is a brief introduction to our Zahra Case Study which can be viewed in full below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files.
— Gina Miltiadou, Managing Director, Zahra Media Group
We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.
— Alan Breslin, Production Coordinator, Zahra Media Group.
Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.
After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content.
Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.
The following is a brief introduction to our Godolphin Case Study which can be viewed in full below.
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
Having four different storage systems led to several inefficiencies, including remembering how to use each platform and where to find assets.
“We needed a really good filing system that met people’s expectations when they were searching and didn’t lead them down a massive rabbit hole.”
During the planning phase, Overcast worked with Godolphin and CPL to standardise the descriptive metadata fields across the four platforms. They then introduced a unique ID system and built an ingest solution using APIs that could map all of the intelligence into a single, unified system.
The Result for Godolphin:
Time-saving:Content is ingested from around the world in real-time.
Cost Saving: The consolidation from four separate platforms to one has reduced subscription fees, training people to use them, and overheads required.
Security: Content is centralised in a single location so it can never go missing, and the content is accessed through a secure login.
Revenue: With more people being able to access more images, the plan over the coming years for Godolphin is to drive sales using more sophisticated content marketing.
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