Enterprise video strategy: scaling up virtual events
Live streaming became one of the most popular uses of video during the pandemic as enterprises needed to communicate with external stakeholders and also employees who were working from home.
In 2022 the popularity of this form of mass communication is not waning at all. In fact, the use cases for enterprises are expanding beyond town halls, product launches and Q&As into more complex external events. The Aragon Research GlobeTM for Enterprise Video, 2022 notes that these need a more advanced workflow, the incorporation of multiple tracks and sponsor areas.
While many event tools do not have integration with enterprise video platforms, Overcast’s MAX Live Streaming has all of the functionality you need and is cloud based so you can scale up to your heart’s content.
Video podcasting on the increase
“Wherever you get your podcasts” is one of the most repeated phrases in media today. In 2022 there are around 2 million active podcasts worldwide (Insider Intelligence) and projections show that by 2028 podcasting will be a $94.88 billion industry (FounderJar).
Therefore, it’s no surprise that video podcasting is on the increase. Use cases include communicating with customers, marketing, sales, and training.
It builds on all of the benefits of audio podcasting (building a community around your brand, regularity of broadcasting, topic-based content). Video forms a more personal connection since viewers can see your face. With YouTube ranking as one of the top social platforms while Facebook adopts a video-first approach, video content enables you to reach a wider audience.
Enterprises that broadcast video podcasts build up a large library of video files: they need to be able (and facilitate their followers) to search this content quickly and intuitively.
Overcast’s Max Recognition is the solution. It uses AI and machine learning to identify people, places, events and things in videos and images.
Scale up your enterprise video ambitions
Aragon Research concludes that, in many cases, video content management and digital asset management (DAM) are overlapping technologies.
We would be delighted to show you how this tech marriage is the key to an effective enterprise video strategy. Click here to contact us.
In 2020 workplaces as we knew them experienced massive unexpected disruption.
Enterprises found themselves faced with a need for rapid digital transformation when the pandemic necessitated employees to work remotely. Suddenly, colleagues and managers were not in the same room to share information or collaborate on team projects.
This led to much upheaval among workforces. However, a magic pill to cure those ills was close at hand: video!
Use cases for enterprise video
Video was already on an upward trajectory since its popularity as a social media marketing tool was skyrocketing.
But, with the acceleration of digital transformation, the use cases for enterprise video have expanded to live streaming, vlogging, webinars, video tutorials, product demonstrations, employee training, sales, recruitment, health consultations, and much more.
“Today, more than 60% of enterprises use video for most or all meetings.” — ‘Unified Communications Management and Endpoints: 2021–22’, Metrigy.
Although employees are returning to some workplaces, the use of video is now so ingrained into enterprises’ business processes that it’s here to stay.
How to handle large video files
However, delivering so many business functions through video was not without its challenges.
Video requires a huge amount of storage, with many recordings of live video totalling gigabytes in size. Many companies initially stored these files in the same way that they stored documents and images.
But enterprises quickly discovered that video files are large, unwieldy and expensive to store long term.
Fortunately, we’ve got the solution. Our MAX Storage service is like a BYOB (bring your own bottle) party, except that you bring your own (BYO) storage. Nifty, eh?
This allows you to keep your storage costs down, while our software helps you to manage your content. One option is to manage your workflows in the cloud or, alternatively, you can use a hybrid solution that conforms to your workflows.
Enterprise live streaming
“The video streaming market is on track to become a $124.6 billion industry by 2025.” — Grand View Research
This trajectory is not surprising considering that live streaming is proving invaluable for enterprises: product launches, announcements, follower engagement, in-house trainings, live tutorials, public events, town hall meetings, etc. But you need a high quality, simple, secure way to do it!
MAX Live Streaming is cloud-based, adaptive HD streaming, which ensures you won’t “fall off air” like traditional TV broadcasting sometimes does.
It’s a breeze to set up and very easy for non-technically-minded employees to use. The cherry on top is that we’ll provide a network that has enterprise grade security.So, what are you waiting for?
Get a free demo of our video management platform
Storage and streaming are just two of the powerful functions of our platform that make video creation and management easier and more cost effective for you. Click here to request a free demo of our platform to find out how your business can benefit.
How remote and hybrid work changed enterprise video
Video has long been one of the key communications tools for Enterprises to fulfil their business objectives. But when the pandemic dispatched us to our homes to work remotely, suddenly it wasn’t so easy to create, collaborate on, and broadcasting video. Work had changed. Leveraging video for business was about to change too.
What kinds of videos are enterprises distributing?
The types of videos that viewers are most familiar with — corporate brand videos, product demo videos, how-to instructional videos, employee training videos, customer training videos, case studies, testimonials, and employee spotlights — are still the red carpet of enterprise video strategy.
But the need for audiences to be able to watch, communicate and engage remotely sparked an evolution in business-related videos that centres on virtual dissemination.
Other events, which previously would have been real-world ones, have also fed this trend by moving online. These included panels and roundtables, recruitment events, C-suite fireside chats/interviews, town halls, and briefings.
If it’s that easy, why isn’t everyone doing it?
Creating, broadcasting and distributing video content was never easy, but the complication of disseminating it to remote or hybrid workforces and customers proved even more challenging. Unsurprisingly, time (37%) and budgetary constraints (36%) were the biggest problems encountered.
Additionally, nearly three in five respondents reported that they have to use so many different technologies to create, broadcast and distribute video content, they often feel overwhelmed.
So, what’s the solution?
Many of these problems — time/budget constraints, complexity of process, lack of in-house capability, lack of the right technology — can be addressed through media pipeline management. Overcast MAX saves you time and money with a streamlined workflow and BYO storage. Image recognition speeds up the process of finding clips. Transcoding to multiple formats is automated. Basic editing is so easy a toddler could do it. Your content is secure. And the best thing is: you can simulate your costs before investing. It’s a no-brainer!
Become a video Ninja
Come and see for yourself. Get in touch for a demo of our platform to see how it would benefit your business and make video easier.
It’s said that video content is made three times: once in the scripting, once in the filming, and once in the editing.
In the first part of this blog post series, we delved into the planning stage of video production: identifying your audience, scripting and shoot prep.
In this second part of our blog post series on video production, we’ll give you tips and tricks for a successful shoot.
Choosing your shooting format
You’ve probably heard plenty of publicity about 4K — and that PR might influence you to believe that you need to shoot in 4K.
If you are creating content that will be screened in cinemas or on an UHD (ultra high definition) TV channel, then you will need that 4K resolution, which is four times higher than HD (high definition) resolution.
4K is very accessible — even smartphones will film at this resolution — but you need to factor a few things into consideration when planning your shoot: the amount of storage (and back up) space required, the bitrate required for colour grading, data speeds for transferring video files, speed of playback in your edit suite, etc.
So, if you are shooting a promo video for online distribution, it would be worth having a chat with your videographer and editor about whether HD (1080p) would be a better fit for you.
The preparation that you did throughout the pre-production phase will significantly influence the success of your shoot.
Your storyboards and shot lists will inform everyone on your team about the style of shots that you want to capture.
If you want to create a fast-paced video with lots of cuts, you might choose to film static shots. Whereas if you are trying to create a calm, relaxing atmosphere in your video — for example, if you are promoting a seaside resort — you might choose lots of movement within shots (pans, tilts and tracking shots).
Another key element of the style of your video will be lighting. If you are shooting interviews, the standard style is three-point lighting, which creates a slight shadow on half of the interviewee’s face.
There are very distinctive lighting styles used in films; however, these are rarely used in enterprise videos.
If you are shooting guerrilla-style without artificial lights, you can still leverage natural light to create contrast within your frame. A note of caution, though: although most modern cameras handle low light conditions very well, the footage will look grainier than if filmed with plenty of light.
Directing the on-screen talent
If you are the director, you’ll need to direct the performances of the cast, for example, if you need them to be more animated, or calmer, or speak more slowly, etc.
It’s important to ensure there is continuity from one shot to another, for example, if an actor’s hair is tidy in the first shot, ensure it is not tossed by the wind in the second shot — unless the first shot is in a building and the second shot is on a beach. Otherwise, you’ll run into problems in editing.
If an actor/interviewee is delivering lines or speaking on camera, you’ll need to do multiple takes to ensure you get the performance you want. It will probably require a few takes for the actor/interviewee to settle into the performance. Patience is a virtue!
Order of filming
You may need to shoot the scenes out of order. For example, if your first and last shots are in the same location, it’s more efficient to shoot these consecutively. It’s best to consult with your crew in advance of the shoot to devise a filming schedule.
Unexpected things can delay the progress of the shoot (weather, road works, etc.) so it’s a good idea to shoot the most important shots first, so that if you run out of time and can’t film the last few shots, you can still edit the video in a way that’s close to your original vision.
Next step: editing
So, once the shoot is over, you’re ready to take it to the edit suite, where a new type of storytelling magic will happen.
In our next blog post, we’ll delve into the post production process, including how to collaborate effectively with your team on video projects.
Enterprise video is proving to be a critical asset to the digital enterprise and is on a collision course with digital asset management — that’s one of the key findings of the Aragon Research Globe for Enterprise Video 2019.
Video is proving its value to the enterprise in nearly every department and every use case. However, many enterprises are still struggling to make the shift. But with video use continuing to expand and more devices capable of capturing video, there’s an increased demand to manage video.
Why Video Is Critical for a Digital Enterprise
While video growth is largely organic, there’s still a need within the enterprise to have a comprehensive, measurable video strategy. An ad hoc approach just won’t cut it. In developing and implementing a video strategy, two groups of people are very important: your employees and your customers. Video can be a key tool in streamlining their respective experiences, if done strategically.
Video Powers Customer Engagement
Long gone are the days when you had to entice potential customers to your workplace in order to work your sales magic on them. Nowadays, you can convince them with a virtual video sales presentation or a webinar. But, this means enterprises need a video platform to manage this growth and deliver video to users through a variety of means.
The Battle for Talent
Since knowledge workers have more opportunities than ever before to work internationally, the battle to attract and retain talent is intense. But video can get employees engaged and keep them engaged — from the recruiting stage, during which videos can be used to entice candidates through what’s said about the company, to employment, during which they can learn more about the corporate culture through video. It’s also a fantastic training tool and is being leveraged by many companies to ensure consistency of learning for all of their employees, no matter where in the world the knowledge workers are based.
In Part 2 of this blog post series, we’ll explore how video DAMs facilitate global collaboration and we’ll reveal the secret weapon for enterprises who are using video.
The use of video as a business tool is exploding in popularity, but what’s also constantly expanding is the range of ways in which video can serve a business to foster more engaging communication with workers and share business intelligence with co-workers, customers, partners, prospects, vendors and shareholders.
Enterprises using video are all searching for that single “killer application”. In order to find a video management solution that matches your company’s needs; you need to take an honest look at the uses of the technology that will be most meaningful to your day-to-day business activities.
A recent study by Wainhouse Research entitled ‘Preparing Your Enterprise For The Intelligent Video Era’ identified the most common use cases for one-to-many video in the workplace.
What Do People Watch?
Employee training ranks as the most frequent application of online video viewed in a business setting. More than half of respondents (55%) reported they’d watched an online training video at some point in the year leading up to the survey. Another 51% of all respondents reported viewership of education courses supplied by outside providers.
The second most popular type of business video was executive presentations, viewed by 52% of all respondents. Marketing applications were also widely consumed with marketing webinars (48%), descriptions of products for sale (47%) and product launch events (44%) all drawing widespread viewership in the workplace.
Investment = Results
The increasing consumption of live video by business professionals illustrates the need to invest in top class streaming technology. The survey found that 19% of respondents watch live business video via their PC on a daily basis, while another 28% watch at least weekly.
It emerged that the higher an enterprise’s investment in video streaming technology, the greater the number of people who viewed live business video on a daily or weekly basis. That figure was a cumulative 25% at companies whose annual spend was less than $10,000. But these viewership totals proliferate at organisations spending more than $100,000; 33% of respondents reported daily viewership of live business video via their PC with another 36% saying they watch live video at work at least weekly.
What To Invest In?
Wainhouse Research concludes that those seeking to champion the implementation of video within their organisation should pay specific attention to the communications priorities of top management and implement technology solutions best-suited to address the key issues they have identified.
Future-proofing video technology investments needs to be a key consideration. Therefore look for solutions that feature an “open” architecture for integrating with other technology solutions.
When To Invest?
But when is the right time to make this investment? Enterprises may procrastinate on this decision for any number of reasons, including fear workers aren’t skilled enough in video production or because they’re waiting for the “perfect technology”.
However, any delays in deploying streaming solutions mean losing chances to enhance corporate communications and build a competitive advantage. The video revolution is here and the time to invest is now!
“Video consumption grows 100%+ every year” — YouTube.
The global online video platform in media and entertainment market is projected to grow at an annual rate (CAGR) of 17.5% from 2018 to 2025 (— Allied Market Research). Businesses will ignore it at their peril.
In our last two blog posts, we explored search and collaboration, as well as management and video production. Once created, video needs a home to live in (storage) and a destination to go to (distribution). Today we are talking about one of the fundamental challenges — size of video files.
How big is Big Video?
1 hour of 4k (cinema-resolution) video shot for a 30-second TV ad is equal to 300GB — this is more than can fit on the average computer! To put it in further perspective, 1 year of CCTV video for an average police department amounts to 1.5PB (which is approximately 80,000 Harry Potter movies in HD)!
PB? What on earth is a PB? Well, a petabyte — or PB — is a crazy large chunk of data. You’re on first name terms with a gigabyte (GB), right? And you may have been introduced to the terabyte (TB). A TB is 1,024 times bigger than a GB. Sounds like a lot? Think about this: the Hubble Space Telescope generates about 10 terabytes of new data every year.
So, getting back to the question: what is a petabyte? A single PB is 1,024 TB — or more than 1 quadrillion bytes! That’s a heck of a lot of data.
“1 PB is equivalent to over 4,000 digital photos per day over your entire life.” — Lifewire.
So if you’re generating a lot of video content, it’s easy to work out that you’re going to need a lot of storage space and the cloud might be your best option.
Cloud is the champion
Using a cloud-based platform provides more advantages than just storage. It facilitates you to share media across projects, groups or channels and to respond quickly to partners, distributors or clients.
No doubt you’ll be channeling a particular promotional campaign though your social profiles, website, email marketing software and you’ll want it to look amazing on mobile. So you need all of these to work off the same set of base assets for that campaign.
Getting your video out there
And then there’s outputting. How many versions of your video do you need? Disney has to create 234 versions of every film it produces to accommodate the aspect ratios of the various distribution channels (cinema, broadcast and streaming) and to supply versions in different languages for worldwide distribution.
Once you’ve decided on the number of versions you’d like to create, then there’s the quandary of formatting each one. How do you export your video file in formats optimised for YouTube, Vimeo, Facebook and all of theother different platforms without a degree in transcoding or bribing a highly-skilled technician? The secret is (shhh, don’t tell anyone): choose a platform that does all of this heavy lifting for you.And preferably one that automates it.
“81% of businesses say video increases sales.” — Optinmonster
With the time saved on collaboration, reviews, approvals and outputting of your video assets — not to mention the cost savings on sending “urgent” DVDs/drives via FedEx or UPS — it’s a no-brainer to use a streamlined platform to manage your video projects. One login, one solution, one happy you!
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