Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September. We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below:
If you are looking for a bespoke video workflow solution and want to learn more, please get in touch with Overcast CEO Philippe Brodeur — he’s always happy to talk! You can reach him on email@example.com or through the contact form on our website.
The following is a brief introduction to our Zahra Case Study which can be viewed in full below.
Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.
“The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.”
— Alan Breslin, Production Coordinator, Zahra Media Group.
“Content was stored in multiple locations which meant that things were difficult to find. This wasted SO MUCH TIME. It made collaboration (within the team and with clients) difficult because so much time would be spent trying to transfer enormous files.
— Gina Miltiadou, Managing Director, Zahra Media Group
We needed a space that we could use internally and have versions 1, 2, 3 — and a place for continuing versions to be easily accessed by clients. If we are in a V3 stage and they decide if we want to use something from V1, we need to be able to access it.
— Alan Breslin, Production Coordinator, Zahra Media Group.
Overcast was able to help them with their folder management and metadata taxonomy. Then we trained up the various teams — client services, editorial, etc. — to show them how they too could manage the content in the cloud.
After a few weeks of adapting to the new workflows, more people have been able to become part of the video creation supply chain. Editors now get to spend more time working on what they want to work on — great content.
Perhaps the biggest surprise has been how it has helped client relations and experiences. By getting access to centralised content, an easy-to-use interface, semantic search and a well-defined audit trail, they are also able to engage in a clearer and more productive manner.
The following is a brief introduction to our Godolphin Case Study which can be viewed in full below.
Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!
“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”
— Alexandra Bailey, Media Manager, CPL
Having four different storage systems led to several inefficiencies, including remembering how to use each platform and where to find assets.
“We needed a really good filing system that met people’s expectations when they were searching and didn’t lead them down a massive rabbit hole.”
During the planning phase, Overcast worked with Godolphin and CPL to standardise the descriptive metadata fields across the four platforms. They then introduced a unique ID system and built an ingest solution using APIs that could map all of the intelligence into a single, unified system.
The Result for Godolphin:
Time-saving:Content is ingested from around the world in real-time.
Cost Saving: The consolidation from four separate platforms to one has reduced subscription fees, training people to use them, and overheads required.
Security: Content is centralised in a single location so it can never go missing, and the content is accessed through a secure login.
Revenue: With more people being able to access more images, the plan over the coming years for Godolphin is to drive sales using more sophisticated content marketing.
We’re delighted at the media interest in our recent announcement that, in collaboration with Kinesense, we have been granted 1.5m Funding for Overcast, under the Irish Government’s Disruptive Technology Innovation Fund to develop VISP: Video Intelligent Search Platform. This platform will use artificial intelligence to categorise and understand content for the security and entertainment markets. The three-year collaboration is expected to create 46 jobs.
The following news articles give more details about the new technology and our plans for global expansion:
“Overcast CEO Philippe Brodeur said: “The entertainment market is consolidating and there is a massive demand to make it easier to manage video content. As the company that is leading the development of solutions for all video workflows, we are delighted the Irish Government has backed us to develop a global standard for video asset management. The investment will help us to hire new people and move faster into a market under disruption.”
The new Video Intelligent Search Platform (Visp) will, according to Overcast chief executive Philippe Brodeur, be used by his company and Kinesense to target a €50bn global market and generate an estimated €9m of sales by 2024.
“There’s such a volume of content that they need to be able to search it and find what they’re looking for without having to scroll through it all. There just aren’t enough man-years to be able to do that,” Philippe Brodeur, the Overcast chief executive, said.”
Hurray! We have good news to share! We’ve been nominated for an award for best UX at the UX Awards. But enough of that. What have we got for you? Annotations! That’s what!
2 fab new features designed for you
We want to make content creation easier for you, your clients and your bosses. And by that, we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.
So, we are delighted to announce two improvements to the Overcast HQ platform.
The ease of collaboration and feedback is one of the top benefits to users of our platform and now we’ve added a major new functionality: Annotations.
When giving feedback to a colleague or client on a video, you can drop a pin anywhere on the screen (see image below) and type in your comment. For example, you can identify a part of the frame that is underexposed or suggest adding a logo in one corner. We didn’t invent this technology, but we’ve made it really simple to use.
Annotations done properly save you time and ultimately raise the bar on the quality of your videos.
Our other big reveal is a UI makeover. Since edit suites almost always have a dark background, we wanted to give a choice to our users: a black or white UI. We also want to ensure the best experience for users, which can change depending on time of day or working environment.
Dark text on a light background is more widely used for better readability and focus during the day. However, the more time spent looking at a screen, the more eye strain it can cause, so you now have the option to switch to light text and images on a dark background if you wish. You can also exercise this choice in relation to the darkness of your working environment or whether you are working after sunset.
If you’d like to stick pins in the old, clunky way of managing video, get in touch for a demo.
We’re particularly delighted about this since ease of use was our key objective when building a collaborative cloud-based video management platform. Targeted specifically at businesses, the main strategy behind the architecture and UI is to make it possible for technical and more importantly non-technical business teams to carry out video creation tasks without the need to engage video editors or engineers.
Such is the success of the usability of the platform that we have integrated the Review and Approvals UI directly into Avid’s Media Central | Cloud UX solution and become a senior media partner with Amazon Web Services.
About the UX Awards
The UX Awards is a new awards programme that provides a platform from which to amplify and celebrate the UX world and the incredible contribution those in it — the designers, developers, agencies, clients, entrepreneurs and other stakeholders — make to economies and societies.
The awards ceremony will take place in the Ballsbridge Hotel, Dublin on Thursday, June 20th. Congratulations to all of the shortlisted candidates in the first ever Irish UX Awards and we look forward to seeing you at the awards ceremony next month.
About Overcast HQ Ltd.
Overcast provides powerful video management solutions that streamline how businesses review, approve and collaborate on video using Artificial Intelligence and Machine Learning. Built on Amazon Web Services and integrated with Microsoft Azure as well as Google Cloud, Overcast is available around the world and delivers enterprise security, redundancy and scale. Overcast is offered as both a SaaS video and digital asset management service or as an OEM solution that can be integrated through its RESTful API directly into a tech stack.
At Avid Connect 2019 we launched the integration of our software with the world’s premier edit suite. Our presence there has already led to collaborations with some high profile Hollywood clients.
At NAB 2019, we spent an exciting four days on the Amazon Web Services stand. We were selected by AWS from technology companies worldwide as one of its 12 key tech partners for the event.
While in Las Vegas, Overcast CEO Philippe Brodeur was invited to be a panellist on IABM TV’s discussion about trends in content creation. Here’s what he had to say:
IABM TV Panel
About Overcast HQ Ltd.
Overcast HQ provides powerful video management solutions that streamline how businesses review, approve and collaborate on video using Artificial Intelligence and Machine Learning. Built on Amazon Web Services and integrated with Microsoft Azure as well as Google Cloud, Overcast is available around the world and delivers enterprise security, redundancy and scale. Overcast is offered as both a SaaS video and digital asset management service or as an OEM solution that can be integrated through its RESTful API directly into a tech stack.
For further information, please contact Philippe Brodeur on +353-(0)86-834-7881 or firstname.lastname@example.org.
At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).
Avid Connect 2019
We were delighted to launch our partnership with the world’s premier editing software at Avid Connect 2019. Overcast’s Collaboration, Review and Approval application is now directly incorporated into Avid’s Media Central | Cloud UX platform and our presence at Connect 2019 has already led to collaborations with some high profile Hollywood clients.
From the Aria Resort we headed for the Las Vegas Convention Center, where we spent the rest of the week at NAB 2019. What a buzz! It was very exciting being on the Amazon Web Services stand, having been selected by AWS from technology companies worldwide as one of its 12 key tech partners for the event.
Building technology partnerships with two of the biggest media players in the world is central to Overcast’s global ambition.
After 8 days and more than a hundred client meetings, we left Las Vegas on a high. We can’t wait for next year!
If you can’t wait until then to find out how our video management platform will save you time and money, you can contact our CEO Philippe Brodeur directly on email@example.com. We’d be delighted to give you a demonstration of the Overcast platform.
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