Overcast Industry Insights: The Evolution of Media Creation

MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

Overcast Industry Insights: The Evolution of Media Creation

MovieLabs says there is a time-critical need for executives to become more aware of supporting the future of media creation and to invest in it.

In this article, we delve into trends and strategic imperatives outlined in MovieLabs’ Urgent Memo to the C-Suite and reveals how the Cloud MAM solution that Overcast designed for Britain’s Royal Opera House fulfills those strategic imperatives.

Overcast Featured in DPP Media Supply Festival 2021

Overcast was featured in the DPP Media Supply Festival Demo Zone over the 7th and 8th of September.
We presented our demo alongside the best media providers from around the world and you can find our Media Pipeline Management demo video below.

Zahra – a case study

Zahra is a full-service content agency with owned media in the Food and Parenting verticals. Their mission is to connect brands with audiences through the creation and distribution of purposeful content.

“”The review and approval process within Overcast has made it a lot clearer for everyone who is working on the project: clients, videographer, our team. It’s so helpful being able to compare older to newer versions side-by-side using timecodes.” 

— Alan Breslin, Production Coordinator, Zahra Media Group.

Godolphin – a case study

Introducing a more streamlined, user-friendly system has enabled Godolphin’s global teams to find and share content easily. Managing content is now straightforward — anyone can find the pictures and videos they need for marketing collateral, when they need it, and so much faster!

“The personal touch from Philippe, Zsolt and George in teaching us how to use the system and fixing a couple of network errors has been incredible. Their support in helping us meet Godolphin’s needs confirms that we made the right choice in Overcast.”

— Alexandra Bailey, Media Manager, CPL

€1.5m Funding for Overcast’s AI Video Platform To Make Videos More Searchable

We’re delighted at the media interest in our recent announcement that we, in collaboration with Kinsense, have been granted €1.5 million under the Irish Government’s Disruptive Technology Innovation Fund to develop VISP: Video Intelligent Search Platform. This platform will use artificial intelligence to categorise and understand content for the security and entertainment markets. The three-year collaboration is expected to create 46 jobs.

what do you need in a DAM

We’ve Gone To The Dark Side

We want to make content creation easier for you, your clients and your bosses. And by that we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.

So, we are delighted to announce two improvements to the Overcast HQ platform: annotations and a dark UI.

Overcast Shortlisted For UX Awards

Overcast HQ is delighted to announce that we have been shortlisted for the inaugural UX Awards in Ireland. We’ve been recognised in the category of UX Achievement in Productivity & Utilities.

“Overcast’s Plan To Go Global” — The Irish Times

“Overcast’s partnership with Avid part of plan to go global. ‘Google Docs for professional videos’ cited as one of 40 start ups that may change the world.” — The Irish Times. CEO Philippe Brodeur told Ireland’s premier broadsheet, “The fact that we are working with two of the biggest companies in the market — Avid and Amazon — is testament to the quality of our product.”

Overcast CEO Interviewed On IABM TV in Las Vegas

April 2019 was a very exciting month at Overcast HQ! We played our hand in Las Vegas and won. We attended two global trade shows and announced major partnerships with Avid and AWS. While in Nevada, Overcast CEO Philippe Brodeur was a panellist on IABM TV’s discussion about trends in content creation.

The Cloud In The Sky Is The Limit

At NAB 2019 and Avid Connect 2019, we rocked Vegas! Well, maybe not in the traditional sense but we rocked it our way since we’re not as famous as Celine Dion (not yet, anyway).

At these two global events in Nevada, we unveiled partnerships with two of the world’s top technology companies: Avid and Amazon Web Services.

8 days, 100+ client meetings — what a buzz!

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