In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we explored the critical importance of enterprise video to the digital enterprise but discovered that it’s on a collision course with digital asset management.
Here, in Part 2, we’ll examine the need for streamlined UX and collaboration, along with the huge benefits of AI.
Get With The Cool Kids
The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.
Video management is not just about pre-recorded narrative content that’s shot and edited. Live event capture is one of the big trends now, whether it’s a town hall meeting, a university lecture or a corporate event. Advances in capture technology, auto-tagging, and the ability to upload content to a cloud repository can enable quicker access to captured video. And in this age of instant gratification, that speed of access and search is critical.
The constantly-expanding functionality of video DAM (digital asset management) platforms facilities geographically-dispersed teams to collaborate on videos. Such platforms also make it easier for the average knowledge worker to edit and publish videos with little or no technical knowledge, thus lowering the barrier to entry to enterprises to leverage video.
Storage is a big concern for enterprises in this age of big video, however, a platform that provides a central file repository can facilitate a high-volume production company to meet its ambitions to scale up.
Analytics: The Secret Weapon
We’ve all been there: searching hard drives for a fabulous shot that we remember filming but cannot locate. Enter artificial intelligence. AI enables you to search your video clips for objects, events, settings, colours, words, sounds and facial recognition. Think of the implications for the healthcare, security, and insurance sectors (to name but a few). The transcription of video audio also enables better search.
Aragon Research forecasts that this means enterprises will be able to predict activities and then react in real-time, whether the situation involves transportation, corporate meetings, university classrooms, or large sporting events — and that this is a space to watch closely.
In Part 3 of this blog post series, we’ll delve into the essential components of a video DAM platform.
Hurray! We have good news to share! We’ve been nominated for an award for best UX at the UX Awards. But enough of that. What have we got for you? Annotations! That’s what!
2 fab new features designed for you
We want to make content creation easier for you, your clients and your bosses. And by that, we mean that we want you to spend more time being creative and less time fiddling around with technical tasks.
So, we are delighted to announce two improvements to the Overcast HQ platform.
The ease of collaboration and feedback is one of the top benefits to users of our platform and now we’ve added a major new functionality: Annotations.
When giving feedback to a colleague or client on a video, you can drop a pin anywhere on the screen (see image below) and type in your comment. For example, you can identify a part of the frame that is underexposed or suggest adding a logo in one corner. We didn’t invent this technology, but we’ve made it really simple to use.
Annotations done properly save you time and ultimately raise the bar on the quality of your videos.
Our other big reveal is a UI makeover. Since edit suites almost always have a dark background, we wanted to give a choice to our users: a black or white UI. We also want to ensure the best experience for users, which can change depending on time of day or working environment.
Dark text on a light background is more widely used for better readability and focus during the day. However, the more time spent looking at a screen, the more eye strain it can cause, so you now have the option to switch to light text and images on a dark background if you wish. You can also exercise this choice in relation to the darkness of your working environment or whether you are working after sunset.
If you’d like to stick pins in the old, clunky way of managing video, get in touch for a demo.
We’re particularly delighted about this since ease of use was our key objective when building a collaborative cloud-based video management platform. Targeted specifically at businesses, the main strategy behind the architecture and UI is to make it possible for technical and more importantly non-technical business teams to carry out video creation tasks without the need to engage video editors or engineers.
Such is the success of the usability of the platform that we have integrated the Review and Approvals UI directly into Avid’s Media Central | Cloud UX solution and become a senior media partner with Amazon Web Services.
About the UX Awards
The UX Awards is a new awards programme that provides a platform from which to amplify and celebrate the UX world and the incredible contribution those in it — the designers, developers, agencies, clients, entrepreneurs and other stakeholders — make to economies and societies.
The awards ceremony will take place in the Ballsbridge Hotel, Dublin on Thursday, June 20th. Congratulations to all of the shortlisted candidates in the first ever Irish UX Awards and we look forward to seeing you at the awards ceremony next month.
About Overcast HQ Ltd.
Overcast provides powerful video management solutions that streamline how businesses review, approve and collaborate on video using Artificial Intelligence and Machine Learning. Built on Amazon Web Services and integrated with Microsoft Azure as well as Google Cloud, Overcast is available around the world and delivers enterprise security, redundancy and scale. Overcast is offered as both a SaaS video and digital asset management service or as an OEM solution that can be integrated through its RESTful API directly into a tech stack.
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