Video Now Main Form of Content For Enterprises

“Video is now poised to become the main form of content for enterprises. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 is about the need to organise, optimise, and deliver visual content to users.” 

— Aragon Research Globe for Enterprise Video, 2022

This demonstrates the need for providers to step forward with innovative technology that enables enterprises to create, manage and distribute video content. The key focus for enterprises is on customer experience and employee engagement. 

The benefits to enterprises of using video are extensive. In this blog post, we will look at ways they can jump on the video bandwagon and use it to catapult them to success.

Video Is Key To Digital Transformation 

Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how that business works. Video is a core element of digital transformation.

When the COVID pandemic confined us to working from home, many of us thought it would be a temporary measure. But technology companies like Overcast rose to the challenge to provide cloud-based services that enabled remote teams to collaborate effortlessly on video projects. 

For enterprise videos storage was cheaper, reviews/approvals were quicker, search was easier, distribution on different platforms was a breeze, and non-technical employees could do it all!

Movie directors were able to collaborate with film editors in other countries, saving film productions a lot of money on accommodation and subsistence costs.

Once enterprises realised how easy the process of remote video collaboration is, there was no going back! So, you never need to change out of your pyjamas! 

Aragon’s research highlights that new video use cases are emerging for training, sales, customer service, entertainment, and support. Particular areas of growth include customer events and new areas such as telehealth. 

TikTok Opportunities for Enterprise

There’s no denying the phenomenal rise of TikTok. It went from a niche platform hosting funny ‘home videos’ to one of the most popular apps in the western world, challenging the status of Facebook, Instagram and YouTube. 

This could be due to the easy-to-use video creation tools that gave everyone the chance to become a TikTok star or the vast library of licensed music that freed TikTokkers from worrying about copyright. The billion-dollar advertising campaign across Facebook and Instagram didn’t hurt either!

But the most powerful tool TikTok uses to grab attention and keep people hooked is the celebrated “For You Page” and its algorithm, which becomes almost uncannily good at predicting what TikTok videos will pique your interest (The Guardian).

So, what does this mean for enterprises? Aragon’s take is that this “highly-addictive” delivery mechanism is ideally suited for rich media, such as video how-tos and video roleplays. Demand in areas such as sales or support is expected to rise.

Boost your video production

In our next post, we will look at more ways in which enterprises can use video to grow their business. 

In the meantime, if you would like to know more about how to make video creation and distribution easier and more cost effective, contact us to get a free demo of our video management platform.

DAM! Enterprise Video Is So Popular — Part 2

In Part 1 of this blog post series arising from the Aragon Research Globe for Enterprise Video 2019, we explored the critical importance of enterprise video to the digital enterprise but discovered that it’s on a collision course with digital asset management.

Here, in Part 2, we’ll examine the need for streamlined UX and collaboration, along with the huge benefits of AI. 

Get With The Cool Kids

The Netflix generation is consuming media almost incessantly during their leisure time and they expect the same user experience from media delivery at work. The content must be compelling, it must be ‘of the moment’, and it must be effortless to access. So UX is critical. Companies that are publishing content, whether that’s podcasts or videos, need to ensure the platform they choose to deliver it provides a streamlined experience.

Video management is not just about pre-recorded narrative content that’s shot and edited. Live event capture is one of the big trends now, whether it’s a town hall meeting, a university lecture or a corporate event. Advances in capture technology, auto-tagging, and the ability to upload content to a cloud repository can enable quicker access to captured video. And in this age of instant gratification, that speed of access and search is critical.

Global Collaboration

The constantly-expanding functionality of video DAM (digital asset management) platforms facilities geographically-dispersed teams to collaborate on videos. Such platforms also make it easier for the average knowledge worker to edit and publish videos with little or no technical knowledge, thus lowering the barrier to entry to enterprises to leverage video. 

The architecture for enterprise video and DAM is evolving

Storage is a big concern for enterprises in this age of big video, however, a platform that provides a central file repository can facilitate a high-volume production company to meet its ambitions to scale up.

Analytics: The Secret Weapon

We’ve all been there: searching hard drives for a fabulous shot that we remember filming but cannot locate. Enter artificial intelligence. AI enables you to search your video clips for objects, events, settings, colours, words, sounds and facial recognition. Think of the implications for the healthcare, security, and insurance sectors (to name but a few). The transcription of video audio also enables better search. 

Aragon Research forecasts that this means enterprises will be able to predict activities and then react in real-time, whether the situation involves transportation, corporate meetings, university classrooms, or large sporting events — and that this is a space to watch closely. 

In Part 3 of this blog post series, we’ll delve into the essential components of a video DAM platform.

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